Questionnaire

Dear participants, This questionnaire is designed to study the brand loyalty towards BMW,we request you to respond to the questions frankly and honestly. Your response will be kept strictly confidential. Only members of the research team will have access to the information you give in order to ensure the utmost privacy we have provided an identification number for each participant. This number will be used by us only for follow up procedures. The numbers, names, or the completed questionnaires will not be made available to anyone other than the research team. Thank you very much for your time and cooperation. We greatly appreciate your help in furthering this research and endeavor.

Brand Loyalty Strongly disagreeDisagree Neutral Agree Strongly agree

1. You are likely to buy also a BMW in the future

2. You recommend BMW to your friends

3. You have an emotional attachment to your BMW

Performance Quality Strongly disagreeDisagree Neutral Agree Strongly agree

1. Your BMW has an excellent overall performance

2. Your BMW provides safety on the road

3. BMW after sales service respond quickly to your requests and complaints

4. BMW after sales service is responsible

Brand Reputation Strongly disagreeDisagree Neutral Agree Strongly agree

1. BMW IS durable

2. BMW is known for an excellent after sales service

3. BMW is luxurious

4. BMW has a stylish body

Customer satisfactionStrongly disagreeDisagree Neutral Agree Strongly agree

1. You are satisfied with your BMW overall performance

2. You are satisfied with your BMW after sales service

3. You are satisfied with your BMW durability

4. You are satisfied with your BMW body style

5. You are satisfied with your BMW safety

Demographics 1. Gender Male Female 2. Age 18-24 25-30 31-40 Above 403. Monthly income 0-5000 5001-15000 15001-25000 Above 250004. Educational level High school degree College degree Post graduate None