By Andi PrimarethaMay 5th, 2011

Brand Metrics on TwitterTwitter Analytic Tools

Why need to measure brand on Twitter?

You Can’t Manage What You Can’t

Measure

Once we’re able to manage, we can optimize

our Brand on Twitter

To know what people are talking about our brand

To get customer insights

To understand our followers

The Influencers

The Tipping Point (2000) by Malcolm Gladewell

To monitor the competitors

Basic Metrics

Conversation Metrics

Influencer Metrics

BASIC METRICS

• Followers• Following• Lifetime Tweets• Total Tweets (weekly, monthly)• Mentions• Retweeted• Listed• Hashtag Campaigns

TWITTER TOOLS FOR BASIC METRIC

1

www.twittercounter.com

2

www.tweettronics.com

Total Followers X Total Tweets (brand

mentions) = Impact

CONVERSATION METRICS

Share of VoiceSentiment Analysis

TWITTER TOOLS FOR CONVERSATION METRIC

3

www.tweetcloud.com

4

www.tweettone.com

INFLUENCER METRICS

Identifying Influencers

• Market Reach• Frequency of Impact• Quality of Impact• Closeness to decision

Market Reach

Frequency / Quality of

Impact

Friends / Engagement

TWITTER TOOLS FOR INFLUENCER METRIC

5

www.klout.com

Go to www.klout.com

How many Klout Score do you get?

Your Twitter user name

11,101 Followers

21,096 Followers

Klout Score

True Reach

Network Influence

Amplification Probability

How far has your content been spread across Twitter?

How influential are the people who interact with you?

How likely are you to be retweeted? Are your tweets effective generating new followers?

Real-Time Klout Score on Twitter Timeline

Engage with potential influencer

6

www.tweetpivot.com

7

www.followerwonk.com

Airasia and Garuda follow same 46

friends

a

6,585 Garuda Followers are

AirAsia Customers

AirAsia, Garuda, BataviaAir have

same 328 Followers

www.oneforty.com

Twitter and Social Media Analytics Directory

Thank You

Andi PrimarethaNew Media Specialistandi@virtual.co.idTwitter.com/primarethaQuora.com/andi-primaretha