BRAND YOUR PROJECT EPIC-LY@EKAHADIYANI

OCP national project virtual summit

AIESEC Indonesia

YOU TO ME? | ME TO YOU?

WHAT? WHY? HOW?

BRAND | PUBLIC RELATION

WHY IS IT IMPORTANT TO ALWAYS

#STARTFROMYOU

?

VS

GOOD BRAND

VIRTUAL(ONLINE PORTAL, FACEBOOK PAGE, TWITTER, INSTAGRAM, NATIONAL

PROJECT WEBSITE)

PHYSICAL(RADIO, PRINTED MAGZ, POSTER, FLYER, BOOTH, INFO SESSION)

=

VS

GOOD BRAND

INTERNAL(AIESEC GLOBALLY, MEMBER, ALUMNI)

=

EXTERNAL(MEDIA, SCHOOL, COMMUNITY, TN,

PARTNER, COMPANY)

EDUCATION

1.BASIC PR (MEDIA PARTNER RAISING,

EPIC PRESS RELEASE, PRESS CONFERENCE,

ONLINE ENGAGEMENT, ARTICLE IN WEBSITE)

2.BRAND (GUIDELINE, FILTERING, GTCM,

DOCUMENTATION)

COACHING WITH VP MARCOMM IS A MUST!

Target

10 Media Partner

50 Media Coverage

Trending Topic

#StartFromYou

Minimum PR Activity

1. Press Release in All Events

2. Live Tweeting/Report in all External Event using

#StartFromYou

3. For Environment: Tweet Report every Friday, No-

Trash Day

4. For Healthy Lifestyle: Actively engaged with

@KerenTanpaRokok , @KomnasPT , etc

5. Weekly showcasing the Intern blog/journals

6. Weekly showcasing the audience' testimonials

7. Create article about issue in other blog (in

indonesiabebasrokok.org)

MORE DETAIL TIMELINE PLEASE CHECK:HTTPS://DOCS.GOOGLE.COM/A/AIESEC.NET/SPREADSHEET/CCC?KEY=0AO_AOL0OHKY1DFVLVJJTYJR4C

3ZGDZF5C1Z5CGOTSHC&USP=SHARING

BRANDING FLOW OF THIS PROJECT IS ALWAYS #STARTFROMYOU…

Raise awareness of issue

NOW!

Main promotion (clear

information)

Live Report in The Day

1ST THING FIRST MIGHT BE RAISING MEDIA PARTNER, BUT…

NOW IS ALREADY TIME FOR RAISING AWARENESS!

AND IT’S #STARTFROMYOU!AND COMMUNITY AROUND YOU..

KEY TO SUCCESS IS ALWAYS

COLLABORATION…

1. CLOSE ENGAGEMENT AND COLLABORATION WITH COMMUNITY AND MEDIA

2. INTENSE & CLOSE COMMUNICATION WITH NATIONAL & EB RELATED

3. USE YOUR MEMBER AND EWA PEOPLE!

THANKS DEAR OCPS!

SPIRIT UP AND LET’S MAKE SOMETHING

REMARKABLE!