Marketing 465Brand ManagementBrand Plan of Cheers CocoWaterGROUP -MAVRC!Marketing 465Brand ManagementBrand Plan of Cheers CocoWaterGROUP -MAVRC!Pre"ared #or$ Var%a &ha'si BaharPre"ared B($Md) &ad'an *+ssain ,- -./.-44./.!ashfia 0akir,- -./.142./.&ha3ia 4o5shin,- -./.6-/./. &hirin &+ltana Rink(,- -./.416./.&al'a Akhtar,- ---.4.6./.Md) 7ashi' Uddin ,- --1..62./.No other brands that market Coconut-Water.Contains vitamins and nutrients.We can hardly find any of the brandclaiming their fruit juice fruit is pure except #r+itika)O""ort+nit( Anal(sis,irect Co'"etitors We are considering other fruit juice brands as our direct competitors.Co'"an( BrandsAki3 #ood 8 Be9erage :td)ruitika ruit !uicePRA4"#$N Mango !uice% rooto% "#$N $pple"#$N &itchi&a3ee; Cor"oration'he(anGlo;al Be9erage Co) :td) $ppy )**Mangoleeuality% productcost%andproductpricesthatfully satisfiestheneedsand0antsoftheconsumer and profitability of the firm.Pricing &trateg(Cheers Coco Water B77 ml bottle maximum retail price :M#"; is