Brand Proposal for WGSJBC RADIO

Prepared byFlorence Anyasor

for Now and Forever

The Wedding Design Company

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Table of Contents

Page

Project Summary ............................................ 4

Concept #1 ..................................................... 5L.O.S ..................................................................... 6

Concept #2 ..................................................... 7L.O.S ..................................................................... 8

Concept #3 .....................................................9L.O.S. .................................................................... 10

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Project Summary

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Rob Griffin is looking to rebrand his radio station. He would

like the brand to be vibrant, eye-catching, sexy, but with

a touch of Christian values. Being a Gospel, Smooth

Jazz, Biblical Commentary Station, his goal is to not be

overly religious, but something that will attract his primary

demographic women. This project was a little challenging

because it took alot of thinking, inspiration and sketching

to understand how the client wanted the logo designed. I

created three concepts that I believe were closely related

to what he was aiming for. As mentioned, I had a really

tough time with the concepts getting it to attract women but

strongly believe they hold the vibrant and eye-catching theme

for the radio station.

Concept #1

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For the first concept I decided to use a microphone as the main symbol for the

logo. Since its supposed to be a talk station combined with gospel and smooth

jazz I thought a microphone along with soundwaves would represent sending

out a message to the people, especially women when they hear the combined

music style played on the station. I decided to use a gold gradient color on the

microphonesince gospel and jazz radio stations use have that type of color. I kept

the color on the title to help it stand out more to catch the person’s attention and

used a thin typeface for the subhead.

Smooth 90.5 FMHD

Smooth 90.5 FMHD

Look of Success (L.O.S)

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Concept #2

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WGSJBCRADIO on Smooth 90.5 FMHD

WGSJBCRADIO on Smooth 90.5 FMHD

For the second concept I thought it would be nice to use an instrument as the main

symbol for the logo. Instead of a saxaphone, since its the most common instrument

seen on logos and played, I used a different brass instrument which is the trumpet.

To make it look more eyecatching like the first one, I used music notes, a cross,

bird, and a heart coming out of the instrument. I felt that this one had a little bit a

vibrance in it when when you add the heart and bird in two different colors at the

same time it feels like a little fun is added to it.

Look of Success (L.O.S)

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Concept #3

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I went in a different direction for the third concept. I heard the client wanted to add

vibrance to the logo design so I thought a shooting star could help bring it out. I

used different shades of blue for the colored version to show more of the vibrance

look and feel also to represent the theme of the station. I think the third one might

attract women’s attention because since its a gospel jazz talk radio station, the

music they play on the radio can help the females start to spark something inside

of them to make them shine.

Smooth 90.5 FMHDWGSJBCRADIO

Smooth 90.5 FMHDWGSJBCRADIO

Look of Success (L.O.S)

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123 Main Street Park Forest, IL 60466 E-mail: nowandforeverwedding.com Phone: 312-587-6093 Fax: 312-587-4504

The Wedding Design Company