BRAND REVITALIZATION EXERCISE

March 25, 2011

Why re-brand

• Shifting demographics• Technological advances• Changing expectation of our clients• Request to differentiate• Uncertain funding• Fierce competition

Mission, Vision & Values

Strategic Plan

Algonquin Experience SPSP BrandingAlgonquin 2020

Higher Education Branding

10,000Co-op students

First Faculty of Mathematics

First to introduce Co-op

Connected