United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions

Brand Toolkitof the Linked Emblem of UNESCO and the 2005 Convention

About the Emblem and this Brand Toolkit UNESCO is an intergovernmental organization with a high brand value, represented by its diverse fields of competencies. The Convention on the Protection and Promotion of the Diversity of Cultural Expressions (2005)(“the Convention”) is an international law promoting the distinctive nature of cultural goods, services and activities as having economic, social and cultural value. The Convention also possesses a brand value in support of contemporary artistic creativity, and the development and strengthening of the cultural and creative industries worldwide.

In order to promote the Convention and increase its visibility at the national, regional and international levels, the Parties to the Convention adopted an emblem encapsulating its objectives and principles. The emblem of the Convention is a graphic representation, visually exploring the relationships, concepts and ideas of the Convention and their interactions with one another. As attaining objectives of the Convention requires multi-stakeholder action, UNESCO is committed to reaching a wide range of partners and audiences. The use of the emblem therefore constitutes an important, strategic outreach tool.

The linked emblem is the 2005 Convention emblem linked with the UNESCO logo and is used for an activity placed under the patronage of UNESCO.

Entities that have requested and formally been granted the use of the linked emblem for UNESCO’s patronage receive this Brand Toolkit, as well as an electronic file containing a high resolution version of the linked emblem.

This Brand Toolkit elaborates on how the linked emblem should be used, and provides examples. If you have not yet received authorization from UNESCO’s Director-General to use the linked emblem, please refer to the Operational Guidelines on the Use of the Emblem of the Convention available at the Convention website: http://www.unesco.org/new/fileadmin/MULTIMEDIA/HQ/CLT/pdf/OG_emblem_EN.pdf

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

2014 edition

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Throughout the toolkit, the following components of the linked emblem are referred to in order to facilitate its use:

1 Linked emblem

2 UNESCO logo 2a Temple 2b Acronym 2c Steps 2d Organization name 2e Dotted line

3 Stand alone emblem 3a Patronage text 3b Emblem symbol 3c Emblem name

Key1

2 3

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

Under the patronage of2a

2b

2c

2d

2e

3a

3c

3b

4

Patr

on

age

Patronage is the moral support provided by UNESCO to events and activities that are organized by external entities. Only one-off and short-term events and activities such as conferences, seminars, festivals, and audio visual products are eligible for patronage. Patronage cannot be given to individuals or institutions.

Requests for UNESCO’s Patronage and the use of the linked emblem are granted by the Director-General of UNESCO. Once granted, the organizing entity will be authorized to use the linked emblem on the communication material of the event or activity.

The linked emblem supplied by the Convention Secretariat is saved in PDF format and is directly importable in layout or graphic design documents where it can be reduced or enlarged without any loss of definition. The linked emblem including the text “Under the patronage of” must be used as shown above. No modification is permitted.

UNESCO patronage, together with authorization for the use of the linked emblem, terminates with the end of the event and activity. If the event or activity is repeated, a new request for UNESCO’s patronage and use of the linked emblem will be required.

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

Under the patronage of

5

Lan

guag

e optio

ns

The linked emblem has been designed to accommodate different languages.

The target audience should be the main consideration in determining which language(s) to be used.

The official languages of UNESCO are: English, French, Spanish, Russian, Arabic and Chinese.

Use of languages other than UNESCO’s six official languages for the linked emblem must first be approved by UNESCO.

1 The ‘single-language’ linked emblem shown in two of UNESCO’s official languages.

2 The ‘two-language’ linked emblem UNESCO’s name, the ‘Diversity of Cultural Expressions’ and the patronage text written in two languages.

3 The reverse linked emblem The reverse linked emblem should be used with languages oriented from right to left (e.g. Arabic).

Organizaciónde las Naciones Unidas

para la Educación,la Ciencia y la Cultura

United NationsEducational, Scientific and

Cultural Organization

Diversidadde las expresionesculturales

Diversity ofCultural Expressions

Under the patronage ofBajo el patrocinio de

منظمة األمم المتحدةللتربية والعلم والثقافة

تنوع أشكال التعبيرالثقافي

تحت رعاية

联合国教育、

科学及文化组织

文化表现形式

多样性赞助

ΟрганизацияΟбъединенньιх Ηаций по

вопросам образования,науки и культуры

Разнообразие форм культурного самовыражения

Под патронатом 1

2

3

6

Colo

urs

The linked emblem should never be modified and must be used correctly and consistently in all applications.

CMYK: ‘Cyan-Magenta-Yellow-Black’ is the standard colour model used in offset printing for full-colour documents.

RGB: ‘Red-Green-Blue’ is the colour breakdown on a screen.

PMS: Pantone® Colour Matching System is a popular colour matching system used by the printing industry internationally to print spot colours.

HEX: Hexadecimal coding is used to specify colour in HTML.

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

Under the patronage of

C 0% M 0% Y 0% K 100% R 35 G 31 B 32PMS BLACKHex 231f20

C 24% M 100% Y 35% K 0% R 189 G 0 B 108PMS 214Hex bd006c

C 0% M 45% Y 100% K 0% R 245 G 156 B 0PMS 137Hex f59c00

C 100% M 60% Y 20% K 0% R 0 G 100 B 153PMS 7691Hex 006499

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Colo

urs

The colour palettes of the linked emblem are an integral element of the emblem and must be used correctly.

The linked emblem can also be used in black and white.

For use on a photographic image, it is important to place the linked emblem on a clear background to ensure visibility.

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

Under the patronage of

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

Under the patronage of

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

Under the patronage of

8

Mis

use

of

the

emble

mThe linked emblem must be used correctly and consistently in all applications.

NEvER:

1 alter the proportions of the linked emblem vertically;

2 alter the proportions of the linked emblem horizontally;

3 change the “Patronage” text, the typeface or size of the text

4 change the colours within the linked emblem even in the approved colours;

5 reproduce the linked emblem in any colour other than the black, white or the official colours;

6 alter the proportions of the emblem symbol and emblem name from the UNESCO logo.

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

Under the patronage of

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

In collaboration with

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

Under the patronage of

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

Under the patronage of

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

Under the patronage of

United NationsEducational, Scientific and

Cultural OrganizationDiversity ofCultural Expressions

Under the patronage of

3

5

1

4

6

2

9

Inst

itutio

nal

typ

efac

e

Arial is the corporate typeface for the text in the linked emblem block.

Arial is chosen for its easy accessibility, and its clean and modern look.

Two weights of Arial are used: Regular and Bold.

The OpenType® version of Arial should be used at all times. The two main benefits of the OpenType® version are its cross-platform compatibility and its ability to accommodate widely expanded character sets and layout features, providing richer linguistic support and advanced typographic control.

The typefaces for non-Latin languages are as follows:

• Arabic – Arial OTF;

• Chinese – Song (Standard);

• Russian – Arial Cyr (Bold and Roman).

ARIAL BOLDABCDEFGHIJKLMNOPQRSTUvWXYZabcdefghijklmnopqrstuvwxyz0123456789,;:!?’&/* ARIAL ROMANABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789,;:!?’&/*

ab

10

Exc

lusi

on

zon

e

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

Under the patronage of

2 × h

2 ×

h2 ×

h

2 × h

United Nations

Educational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

Under the patronage of

Life!

h

h

The formula for the exclusion zone is shown here and applies to all sizes of linked emblem reproduction. It is calculated by using twice the height of the steps in the UNESCO logo and varies in direct proportion to the size at which the linked emblem is reproduced.

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

Under the patronage of

12 mm

6 pt type

Minimum size In order to make sure that the linked emblem is always legible and recognizable, it should NOT be reproduced in sizes where the Temple and the emblem sign are less than 12 mm in height.

The exclusion zone (indicated by the thicker blue outer line) is the minimum area around the linked emblem that must remain clear of any other typographical or graphic device.

Merchandising

2014 edition

Secretariat of the Convention on the Protection and Promotion of

the Diversity of Cultural Expressions (2005)

The

emble

m

12

Section of the Diversity of Cultural ExpressionsCulture Sector UNESCO

7, place de Fontenoy 75352 Paris 07 SP, FranceFax: +33 1 45 68 55 95

convention2005@unesco.orgwww.unesco.org/culture/en/2005convention/

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions