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8/14/2019 Brand Witz
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COMMUNICATION CAMPAIGN THATDEFINES
AND PROMOTES FAIR CANDIDATES TO THE
ELECTORATES FOR THE PARLIAMENTARY
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P
ROP
OSAL
DefiningDefiningFairFairCandidatCandidat
AudienceAudienceSegmentatiSegmentati AudienceAudience
AccessinAccessin
MindMind
Tools &Tools &
AccessAccess
TechniqueTechnique
ImplementaImplementa
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F
AIR
http://var/www/apps/collegelist/repos/collegelist/trunk/collegelist/tmp/scratch1/intro.mpg8/14/2019 Brand Witz
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F
AIR
Patriotis
Enlighten
Corruption
Promise
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Regi
Ag
SocialClass
S
EGMEN
TATI
Geograp
Demograp
SocioEconom
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S
EGMEN
TATI
REGI
RuralRural
City-City-
Geograp
Demograp
SocioEconom
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S
EGMEN
TATI
AG
FIRST TIMEFIRST TIMEGeograp
Demograp
SocioEconom
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S
EGMEN
TATI
SOCIAL
LOWERLOWERMIDDLEMIDDLE
INCOME
SUBSISTENTSUBSISTENT
Geograp
Demograp
SocioEconom
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CCESSING
TVCMobileMessagingPostering
Sticker
T-shirtTransportationBranding
COMMON
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CCESSING
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CCESSING
TT
EXC
LUS
URAL &URAL &CITYCITY
Field Level Awareness
Community Radio
Opinion Leader
Hat Bazaar Kobial
T
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CCESSING
IRSTIRST
TT
EXC
LUS
VOTEVOTE
Road Show in DifferentUniversities
Teachers Participation
Web Based Social Networking
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CCESSING
T
8/14/2019 Brand Witz
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CCESSING
IRSTIRST
TT
EXC
LUS
VOTEVOTE
Road Show in DifferentUniversities
Teachers Participation
Web Based Social Networking
8/14/2019 Brand Witz
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PLEM
ENTAT
ION
9DECs
83Distric
ts
Outsourc
edEventMgt.
Outsourc
edAd
TelecomOperato
LocalGovernm
Active Role
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PLEM
ENTAT
ION
Total Budget Requirements- BDT34.54 Cr.
Expected Sources of Funds- BEC &Donors.
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PLEM
ENTAT
ION
BUDGET ALLOCATION FOR COMMUNICATION
The total budget for the FY 2008-2009 ofBangladeshElection Commission is:
Total non-development Expenses - BDT 460 CroreTotal development Expenses - BDT 88 Crore
Expenses for Common Expenses for Exclusive
Total Expenses Tk 34.54Crore which is nearly 7.5% ofthe Total non-development
Expenses allocated in FY
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Q &Q &
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AMP
LEADs
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AMP
LEADs
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AMP
LEADs
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AMP
LEADs
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AMP
LEADs
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Thank You
[email protected] GROUP- Fair Candidate For
mailto:[email protected]:[email protected]8/14/2019 Brand Witz
26/26M
PLEM
ENTAT
ION
BUDGET ALLOCATION FOR COMMUNICATION
The total budget for the FY 2008-2009 ofBangladeshElection Commission is:
Total non-development Expenses - Tk 460 CroreTotal development Expenses - Tk 88 Crore
Expenses for Common Expenses for Exclusive
Total Expenses Tk 34.54Crore which is nearly 7.5% ofthe Total non-development
Expenses allocated in FY