A BRANDED EXPERIENCE PROMOTIONS & PLATFORMS PRICING & PRODUCTS MULTI-CHANNEL MULTI-TOUCHPOINT

Branding Cause MarketingTarget + Feeding America

OVERVIEW

Date: 6/11/13

PROMOTIONS & PLATFORMS

Target has created yet another imaginative collaboration—very philanthropic but also consistent with their brand image and message. This is a limited collection that will benefit Feeding America, the nation’s leading domestic hunger-relief charity. Some of the meals funded by the sales of the collection will go to children in schools, which is in step with Target’s focus on schools and education.

“We’re proud to work with Feeding America to create in-school food pantries so kids can focus on their studies instead of wondering where their next meal will come from. Together, we can end hunger and give all children the quality education they deserve regardless of race or socioeconomic status.”

Each item in the collection displays the number of meals donated to the charity as a result of the purchase.