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BRANDING GUIDELINES
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Diocese of Sheffield | Branding Guidelines
Introduction to the BrandingConsistency in how the Diocese of Sheffield presents itself is very important. All the elements of our identity need to be combined correctly to create maximum impact and communicate effectively a clear and consistent message.
Why use these guidelines?The Diocese of Sheffield must present itself in a way that makes it distinctive and memorable. The branding guidelines in this document set out how this might be achieved. By working together and following a common style, we can create a brand that has meaning and is instantly recognisable across the diocese.
These guidelines have been produced for use by both The Diocese of Sheffield and any partner organisations. They can be used on a variety of material such as:
• Websites• Postal and e-mail campaigns• Leaflets/Flyers• Press and PR campaigns• Stationery (eg letterheads)• Parish newsletters/magazines• Posters
The Diocese of Sheffield was formed in 1914 and is in the Northern Province of York. It covers Sheffield, Rotherham and Doncaster and the subsidiary towns and villages of those areas. The Diocesan Board of Finance was formed to manage the financial affairs and hold the assets of the Diocese. It is a company limited by guarantee and registered in England and also a registered charity.
About the Diocese
Diocesan Vision & StrategyOur ongoing vision since 2011 remains the same, that is that:The Diocese of Sheffield is called to grow a sustainable network of Christ-like, lively and
diverse Christian communities in every place which are effective in making disciples and in seeking to transform our society and God’s world.
In 2018, we launched our strategy, which runs alongside the vision. The 2018 Strategy falls under three areas: Renewed, Released, Rejuvenated.
Diocese of Sheffield | Branding Guidelines
The Diocesan logo is the primary branding element. When used correctly it should look professional and be instantly recognisable.
The Diocese of Sheffield Logo
The whole logo is coloured in ‘Diocesan Purple’ (available from the colour palette on page 8) apart from the words ‘Renewed’, ‘Released’ and ‘Rejuvenated’ which are coloured in ‘Diocesan Purple’.
The size and position of all elements of the logo is fixed and should never be altered or re-created.
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Minimum size
The logo has no maximum size restriction, but it is recommended that for quality of
reproduction and readability it must never be used smaller than 55mm in width.55mm
The logo consists of the words ‘The Diocese of Sheffield’ written above the words ‘Renewed’, ‘Released’ and ‘Rejuvenated’. The standard Church of England logo is on the left of the text.
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Diocese of Sheffield | Branding Guidelines
To ensure the visual impact the logotype requires a minimum area of surrounding clear space in which other type, images and logos cannot appear. This is known as the exclusion zone.
Diocesan Logo Exclusion Zone
x = width of the word ‘OF’ relative to the rest of the Diocese of Sheffield logoy = height of the word ‘OF’ relative to the rest of the Diocese of Sheffield logo
Always observe at least the minimum clear space around the logotype as shown below.
Diocese of Sheffield | Branding Guidelines
Whenever possible, the full colour logo should be used, however there are exceptions, such as when the background makes any of the text difficult to read, when other versions may be used.
Choosing the Correct Logo
Black & White - When colour printing is unavailable. Do not use on dark backgrounds.
White - For use on dark coloured backgrounds. Do not use on light backgrounds.
P
x
xP
P
x
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There is a separate logo used for the “Renewed, Released, Rejuvenated” strategy. Like the Diocese of Sheffield logo, the full colour logo should be used whenever possible, but others are available when this isn’t the case.
Strategy Logo
Diocese of Sheffield | Branding Guidelines
REJUVENATEDRELEASEDRENEWED P
REJUVENATEDRELEASEDRENEWED xBlack & White - When colour printing is unavailable. Do not use on dark backgrounds.
REJUVENATEDRELEASEDRENEWED P
REJUVENATEDRELEASEDRENEWED xWhite - For use on dark coloured backgrounds. Do not use on light backgrounds.
P
x
The Diocesan Coat of Arms is only used at the discretion of the Diocesan Bishop and the Diocese of Sheffield. It does not replace the diocesan logo. When displayed with the mitre above the shield, it represents the Diocesan Bishop and nothing else. To represent the Diocese of Sheffield it should be used without the mitre and lappets/fringes. Either version of the coat of arms should only be used with the permission of the Diocesan Bishop and the Diocesan Communications department.
The Diocesan Coat of Arms
Diocese of Sheffield | Branding Guidelines
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What Not to Do With the Logo
Do not stretch or squash the logo
THE DIOCESE
OF SHEFFIELD
Do not change the colour of the logo
Do not attempt to recreate the logo
x
Diocese of Sheffield | Branding Guidelines
x
RENEWED - RELEASED - REJUVENATED
x
Versatility of Strategy Logo
If both logos are being used, the “Renewed Released Rejuvenated”text may be cropped out of the strategy logo
Diocese of Sheffield | Branding Guidelines
REJUVENATEDRELEASEDRENEWED
REJUVENATEDRELEASEDRENEWED
If the document that the logo is being used on relates specificallyto a single element of the strategy, the logo can be cropped to show only
the relevant part.
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The Diocese of Sheffield colours should be reproduced as shown below. Our colour palette consists of 7 primary colours, with shades lighter and darker for sub-brands.
Colour PaletteBRANDING GUIDELINES | 2014
Colour Palette
Our colour palette consists of 7 primary colours and shades lighter and darker for sub brands.
Primary
Pantone: 5255
CMYK: 97-95-15-65
RGB: 31-25-61
Pantone: 5415
CMYK: 57-23-10-31
RGB: 106-131-156
Pantone: 2623
CMYK: 74-100-5-28
RGB: 24-33-99
Pantone: 7434
CMYK: 9-89-23-34
RGB: 140-46-87
Pantone: 7473
CMYK: 74-0-36-8
RGB: 95-167-166
Pantone: 362
CMYK: 78-2-98-9
RGB: 93-154-66
Pantone: 369
CMYK: 67-0-98-5
RGB: 120-170-65
Shade lighter
Shade darker
Pantone: 5265
CMYK: 84-79-10-38
RGB: 57-54-101
Pantone: 5425
CMYK: 44-15-7-22
RGB: 139-161-184
Pantone: 2603
CMYK: 73-98-0-3
RGB: 91-43-126
Pantone: 7432
CMYK: 7-68-8-16
RGB: 177-101-140
Pantone: 7472
CMYK: 62-0-26-0
RGB: 130 -190-196
Pantone: 360
CMYK: 62-0-78-0
RGB: 134-182-100
Pantone: 367
CMYK: 37-0-58-8
RGB: 188-210-140
Pantone: 532
CMYK: 84-70-10-38
RGB: 32-34-52
Pantone: 5405
CMYK: 71-30-13-41
RGB: 73-103-131
Pantone: 2622
CMYK: 65-91-9-45
RGB: 73-38-86
Pantone: 7435
CMYK: 13-94-19-45
RGB: 119-31-76
Pantone: 7474
CMYK: 98-7-30-30
RGB: 0-118-135
Pantone: 363
CMYK: 78-5-98-24
RGB: 83-134-58
Pantone: 370
CMYK: 64-5-100-24
RGB: 108-143-52
Pantone and CMYK values for print
RGB values for web
Primary
Shade Lighter
Shade Darker
Use CMYK values for printUse RGB values for web
Pantone: 5255
CMYK: 97-95-15-65 RGB: 3-4-76
Pantone: 5415
CMYK: 57-23-10-31 RGB: 76-135-158
Pantone: 2623
CMYK: 74-100-5-28 RGB: 48-0-92
Pantone: 7434
CMYK: 9-89-23-34 RGB: 158-42-90
Pantone: 7434
CMYK: 74-0-36-8 RGB: 0-173-167
Pantone: 362
CMYK: 78-2-98-9 RGB: 38-161-70
Pantone: 369
CMYK: 67-0-98-5 RGB: 86-177-70
Pantone: 5265
CMYK: 84-79-10-38 RGB: 49-51-104
Pantone: 5425
CMYK: 44-15-7-22 RGB: 115-153-177
Pantone: 2603
CMYK: 73-98-0-3 RGB: 102-46-141
Pantone: 7432
CMYK: 7-68-8-16 RGB: 194-99-140
Pantone: 7472
CMYK: 62-0-26-0
RGB: 81-195-197
Pantone: 360
CMYK: 62-0-78-0
RGB: 102-191-107
Pantone: 367
CMYK: 37-0-58-0
RGB: 167-212-142
Pantone: 532
CMYK: 94-84-49-63 RGB: 13-24-49
Pantone: 5405
CMYK: 71-30-13-41 RGB: 45-99-127
Pantone: 2622
CMYK: 65-91-9-45 RGB: 75-29-90
Pantone: 7435
CMYK: 13-94-19-45 RGB: 134-18-78
Pantone: 7474
CMYK: 98-7-30-30 RGB: 0-124-139
Pantone: 363
CMYK: 78-5-98-24 RGB: 33-138-61
Pantone: 370
CMYK: 64-5-100-24 RGB: 84-145-54
Diocese of Sheffield | Branding Guidelines
The font Barlow should be used whenever possible. Generally, Barlow Bold should be used for headers and Barlow Regular for the body of the text. Barlow is available from fonts.google.com and fontsquirrel.com.
Fonts for Design Companies
Barlow Regular (Body Font) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!()@£%&*
Barlow Bold (Header Font) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!()@£%&*
Barlow Italicabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!()@£%&*
Barlow SemiBold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!()@£%&*
Barlow Blackabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!()@£%&*
Diocese of Sheffield | Branding Guidelines
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When Barlow isn’t available, the font Arial should be used:
Fonts for Design Companies
Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!()@£%&*
Arial Narrowabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!()@£%&*
Arial Boldabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!()@£%&*
Arial Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!()@£%&*
Diocese of Sheffield | Branding Guidelines
Arial Black abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!()@£%&*
If you have any questions about how you should be applying the Diocese of Sheffield style, you can contact us using the following methods:
Contact Details
Communications DepartmentChurch House95 - 99 Effingham StreetRotherham S65 1BL
LJ Buxton - Communications ManagerTel: (01709) 309100Email: [email protected]
Jason Smedley - Communications AssistantTel: (01709) 309100Email: [email protected]
For more information about the Diocese of Sheffield visit: www.sheffield.anglican.org
Diocese of Sheffield | Branding Guidelines
