Visu

al Com

mu

nication

s

TheBRANDINGIN MOTION

BookCreating vibrant experiences

VVVi

Visisusuu

au

aal al Cl CC

oC

oC

omomommm

mm

mmm

um

um

un

unn

in

icicacacatatiatiotioiononn

sn

sss

You want your brand to be vibrant, to engage. And you want to connect with your target audience whenever and whereever you fl ash your brand. So you develop a business strategy to ensure your brand’s uniqueness. So far, so good.

But imagine that crucial moment when your brand fi nally meets the consumer. You have spent time researching, defi ning and building your brand. But is your brand strategy integrated through your company at every brand touchpoint? Is the brand really uniform? And does it fl ow cohesively through all media?

Today, consumers are in perpetual transition between media as new outlets continuously emerge. Everything is in motion. At Designit, the communicative idea is an integral part of the business strategy. Our perspective is to engage consumers where they are and enable them to interact with your brand.

This book shows how we execute business strategies for various businesses. We weave every aspect of a brand into a united strategy covering all media and platforms, with the client’s unique business context at the centre of everything we do. Every time.

EXPERIENCE is always in motion

p.4p.4

Within every brand lies

USER-DRIVENINNOVATION

Users seek meaningful value propositions that cater to and anticipate their unique needs. They want to fall in love with a brand time and time again as they discover and rediscover its value. Users want that value-added experience, more than instant appeal.

How do you excel on branding? You interlace every aspect of a brand and its visual identity into a cohesive and context-specifi c whole that meets consumers where they are and inspires meaningful interaction – the birthplace of experience in motion.

At Designit, we create value in multi-disciplinary teams, bringing together designers, engineers, psychologists and human factors experts in a holistic approach. We involve users at key stages to confi rm assumptions and hit target.

With this approach, we create value for users before business and generate far greater market impact. By performing on branding and visual identity, our work does not just look great, but also delivers real value to real people. Every time.

So much more. Although this book focuses on branding and visual communication, user-driven innovation and a context-specifi c approach lie at the heart of everything we do.

CONTENTS

Krevi

It’s all about key fi gures – visual identity for the Danish Evaluation Institute for Local Government.

p.26

National IT & Telecom agency

Online invoicing made easy – visual identity, instructions and real-life video.

p.36

PUBLIC SECTOR

ENERGYVestas

Driving the winds of change – communica-tion platform and visual identity for Vestas’ internal innovation department.

p.96

Danish Energy Association

There’s more to energy than meets the eye– bringing facts and fi gures to life in an online communication platform.

p.112

FINANCIAL

Tradeshift

Smarter business for you, me and everyone – onlineinvoicing ready to take on the world. Visual identity and website.

p.100

Danske Bank

App revolution,pathbreaking banking serviceand cool interface designfor Denmark’s leading bank.

p.80

CONSUMER ELECTRONICS

Libratone

Look, no strings! Style and hi-fi go hand in hand in Beat – the world’s fi rst high-end wireless speaker.

p.40

People of Lava Sweden

Pushing the envelope – visual identity for the classy Swedes who defy gravity when it comes to high-end TVs and, for that matter, logos.

p.62

AKG

Rockabilly, baby love or cool jazz – hipster campaign spot on for AKG Headphones.

p.110

Novero

Matching curves – logotype designed for optimal product branding.

p.48

LIFESTYLE

ARCHITECTURAL

ENTERTAINMENT

Munthe plus Simonsen

Cool and sophisticated Scandinavian minimalism – visual identity for distinguished Danish fashion brand.

p.46

Kildemoes

Classic and tight identity to fi t any visual context, from retro bikes to MTB – for the super-brand of Danish bikemanufacturing.

p.130

JKE Design

It’s all about coffee! A well brewed campaign for JKE Design’s coffee kitchen concept – campaign website, radio spots, outdoor ads, in-store material and internal launch.

p.126

Jordan

Nothing is as fresh as water – concept for new communication platform.

p.34

Lampas

Lighting up Lampas – award winning product catalogue.

p.68

PRO TEC

Framing transparency – visual design for leading Danish manufacturer of window frames.

p.74

CEP

Fight with power – bold packaging concept for cutting edge technology in sportswear.

p.90

Wilfa

Scandinavian minimalism meets the rough nature of Norway – visual identity, packaging and icon design.

p.114

EDUCATIONAL

KTS

Exploding professional worlds – multimedia recruitment campaign for Copenhagen Polytecnic (KTS)

p.42

Aarhus School of Architecture

Expressive and strong visual identity for the future architects in Aarhus, Denmark.

p.58

Aarhus Tech

It’s hip to be square! Visual identity, TV spots and motion graphics for the technical college in Aarhus.

p.102

VEU

Knowledge is the key to the future – campaign design and strategy for Adult Education and Continuing Training (VEU).

p.122

HEALTHCARE

Radiometer

Sensitive expression for the most sensitive situation – global branding campaign for tinyTeddy™.

p.12

Novo Nordisk

Packaging design for Victoza – a revolutionary non-insulin medication for adults with type 2 diabetes.

p.66

ORGANISATIONS

CFL

Bold simplicity brings classic management consultancy into the future – corporate visual identity.

p.14

The Danish IT Industry Association

Real people make statements tangible – visual communicationplatform.

p.16

IFHP

Half the world’s population lives in cities – conference and identity design for the 51st IFHP world congress.

p.28

IFU

From one side of the world to the other – visual identity for the IndustrialisationFund for Developing Countries.

p.60

The Danish Deaconess Community

Redesigning the wings of the dove, the world’s oldest religious symbol – visual identity.

p.78

Realdania

The many faces of the architecturalenvironment – graphic design for member debates in Realdania.

p.84

Agrotech

Chip-tuned cows? Website and visual identity for the Institute for Agro Technology and Food Innovation.

p.104

DLBR

Agro-knowledge is big business – visual identity for 32 agricultural consultancy centres.

p.120

Metropol Denmark

Bridging the gap – visual identity for the lobby advocating the vision of creating an interconnected Denmark.

p.128

FTF

A strong and recognisable visual identity representing more than 450,000 members in the trade union FTF.

p.50

p.70

Fiberline Composites

Pultrusion is an advanced process, but the idea is brilliantly simple – visual identity.

Naturama

Animals are strange and fascinating – visual identity for the Natural History Museum in Svendborg, Denmark.

p.52p.8

Modulex

Visual identity for the world’s leading providerof signage solutions – just follow thearrow-heart.

YouSee

Fast and funky visual identity for Denmark’s leading cable TV & internet provider.

Jyske Bank

Complicated calculations made simple– campaign website.

p.116

Unipension

Stability or fl exibility? Visual identity for the Cooperative Pension Administration for three pension funds.

p.64

p.88

p.8

YouSee

Fast and funky visual identity for Denmark’s leading cable TV & internet provider.

p.10pppppppppppppppppp...pppppppppppppppppppppppppp.pppp 111111111100011111111111

p.10

YouSee

Bold and energetic ad concept to support YouSee’s distinctive brand.

p.12

Radiometer

Sensitive expression for the most sensitive situation – global branding campaign for tinyTeddy™.

p.14p.p.p.p.p.p.ppp.p.p.pp.p.p.pp.pp.p.p.p.p.ppp.p.p.p.p.p.p.p.ppppp.ppp.ppppp.pppp 141414141414141414141414141414141414141444141414144414114444441414114141411411441414144141414414444

p.14

CFL

Bold simplicity brings classic management consultancy into the future – corporate visual identity.

p.16

The Danish IT Industry Association

Real people make statements tangible – visual communicationplatform.

p.18

The Danish IT Industry Association

Revamping the image of working in the IT industry – campaign website.

p.20

novero

Excellence on a pedestal – brand identity and revolutionary packaging concept.

��������������� �����

����

p.22

novero

Packaging and user guide all in one – simple, effective and user friendly.

p.24

Novo Nordisk

Vivid colour coding for optimal safety – packaging design for the new Novo FlexPen®.

p.26

p.26

Krevi

It’s all about key fi gures – visual identity for the Danish Evaluation Institute for Local Government.

p.28

IFHP

Half the world’s population lives in cities – conference and identity design for the 51st IFHP world congress.

p.30

IFHP

Coherency and remote identifi cation – conference design.

p.32

AKG

Lo-fi is not part of the package – product and packaging design for a fast moving audience.

p.34p.p.p.p.p.3434343433434

Polycom

KIRK 5020 – an elegant and robust business phone for the busy offi ce worker.

p.34

Jordan

Nothing is as fresh as water – concept for new communication platform.

p.36p.36

National IT & Telecom agency

Online invoicing made easy – visual identity, instructions and real-life video.

p.38

Novo Nordisk

Clear instructions for an advanced product – step by step user guide for the NovoPen® 4.

p.40

Libratone

Look, no strings! Style and hi-fi go hand in hand in Beat – the world’s fi rst high-end wireless speaker.

p.42

KTS

Exploding professional worlds – multimedia recruitment campaign for Copenhagen Polytechnic (KTS).

p.44

KTS

Exploding professional worlds – ad concepts for Copenhagen Polytechnic (KTS)recruitment campaign.

p.46p.p.p.p.p..p.p.p.......464646464646464646464646464646464646666666666

p.46

p.46

Munthe plus Simonsen

Cool and sophisticated Scandinavian minimalism – visual identity for distinguished Danish fashion brand.

p.48

novero

Matching curves – logotype designed for optimal product branding.

p.50

p.50

FTF

A strong and recognisable visual identity representing more than 450,000 members in the trade union FTF.

p.52

Hvilke dyr lever over halvdelen af deres liv med hovedet nedad?

... mød fl agermusen og mange andre spændende dyr

på Naturama. Hvis du ikke kan vente fortæller 3.a

fra Mårslet skole om fl agermus på naturama.dk

Rasmus 8 år

p.52

Naturama

Animals are strange and fascinating – visual identity for the Natural History Museum in Svendborg, Denmark.

p.54p.p.p.p.p 5454545454

p.54

Naturama

Explore natural history online – website concept for the Natural History Museum in Svendborg, Denmark.

p.56

Radiometer

A friendly face on healthcare product demonstration – visual concept and interactive 3D presentation.

p.58p.58

p.58

Aarhus School of Architecture

Expressive and strong visual identity for the future architects in Aarhus, Denmark.

p.60

IFU

From one side of the world to the other – visual identity for the Industrialisa-tion Fund for Developing Countries.

p.62

People of Lava Sweden

Pushing the envelope – visual identity for the classy Swedes who defy gravity when it comes to high-end TVs and, for that matter, logos.

p.64

Unipension

Stability or fl exibility? Visual identity for the Cooperative Pension Administration for three pension funds.

p.66

Novo Nordisk

Packaging design for Victoza – a revolutionary non-insulin medication for adults with type 2 diabetes.

p.68

Lampas

Lighting up Lampas – award winning product catalogue.

p.70

Fiberline Composites

Pultrusion is an advanced process, but the idea is brilliantly simple – visual identity.

p.72

Radiometer

Users’ needs fi rst – user-centric campaign website for Radiometer’s new point of care immunoassay analyzer, AQT90 FLEX.

p.74

PRO TEC

Framing transparency – visual design for leading Danish manufacturer of window frames.

p.76

PRO TEC

There’s more to windows than glass – visual design for PRO TEC window frames.

p.78

Retro

Internet radio concept – combining nostalgic style with contemporary technology.

p.78

The Danish Deaconess Community

Redesigning the wings of the dove, the world’s oldest religious symbol – visual identity.

p.80

Danske Bank

App revolution,pathbreaking banking serviceand cool interface designfor Denmark’s leading bank.

Discover the power of portable. Discover how the new portable ABL80 FLEX from Radiometer will improve POC blood gas analysis. We have made speed and safety simple, so you can stay on top of things. Whenever. Wherever.

The new portable ABL80 FLEX from Radiometer

The power of ABL80 FLEX· Simple touch-screen action · 70 seconds turnaround time· Automates QC on 3 levels· Multi-cassette with 30 days extent· Wireless network link

· Integrated barcode reader

1st automatic. Delent etum volore tat velestio et utatisisi lutacc umsan henim velent iriliquis ad ex er ing ex erat vullutatinimvendignis ea augue faccumsan veliquis diam incin velit praessis.

Small, smaller, smartest

Discover the power of portable. Discover how the new portable

ABL80 FLEX from Radiometer will improve POC blood gas

analysis. We have made speed and safety simple, so you can

stay on top of things. Whenever. Wherever.

Small, smart, beautiful

The new portable ABL80 FLEX

from Radiometer

The power of ABL80 FLEX

· Simple touch-screen action

· 70 seconds turnaround time

· Automates QC on 3 levels

· Multi-cassette with 30 days extent

· Wireless network link

· Integrated barcode reader

1st automatic. Delent etum volore tat velestio et utatisisi luta

cc umsan henim velent iriliquis ad ex er ing ex erat vullutatinimve

ndignis ea augue faccumsan veliquis diam incin velit praessis.

Disscoveer thee power of portable. Disc

ABLL800 FLEEX from Radiometer wil

anallysiss. Wee have made speed and

stay on ttop oof things. Whenever. Wh

ThThee neew portable A

frromm RRadiometer

1st aautoomattic. Delent etum volore

cc ummsan henimm velent iriliquis ad ex

ndigniis eaa as ugugue faccumsan veliquis

Discover the power of portable. Discover how the new portable ABL80

FLEX from Radiometer will improve POC blood gas analysis. We have

made speed and safety simple, so you will be in command.

When ever. Where ever.

Less is more!

The new portable ABL80 FLEX from Radiometer

Ciniatis num ipit

prat dolobortion ex

ex eugue duis erci

bla feuis autet in

et loreetu mmolore

magnim dolore tem

del ut adio con ut vel

dolut vel duis num

dolorting et vullam,

sum zzrilit, quismod

magna commod

ABL80 FLEX integrates with 1st. automatic:

The world´s 1st automatic blood gas analysis system.

For more information visit: www1stautomatic.com

Speed and simplicity at the point of care

The new ABL80 FLEX blood gas analyzer from Radiometer brings speed and simplicity right where you are: at the point of care.

Small and portable, you can take the ABL80 FLEX everywhere. Fast test results lead to faster diagnosis. Automated sample

mixing helps reducing preanalytical errors. Automated quality

control improves QC procedures and saves you valuable time.

This is true speed and simplicity at the point of care.

A new portable opportunity

Go to www.radiometer.xx/abl80 to explore speed and simplicity at the point of care. Schedule a free live demo by calling your local Radiometer representative at xxx – xxx.

Small and portable

Lightweight and fully operational on battery

Automated sample mixing

Reduces preanalytical errorsAutomated quality control

Saves time and improves QC procedures

p.82

Radiometer

Keep it fast andfocused at the point of care – campaign forRadiometer’s new portable blood gas analyzer.

p.84

Realdania

The many faces of the architecturalenvironment – graphic design for member debates in Realdania.

p.86

Realdania

Welcome to the debate! Invitations, banners, brochures and teasers for member debates in Realdania.

p.88

Modulex

Visual identity for the world’s leading providerof signage solutions – just follow thearrow-heart.

p.90

CEP

Fight with power – bold packaging concept for cutting edge technology in sportswear.

NovoPen® ooooffff tttrrruuuusstt#

1985

Today

* Market share for Novo Nordisk Penfi ll®. IMS WORLD, MAT 2009 for cartridge sales in volume (MU)

# Rex J, Jensen KH, Lawton SA, A review of 20 year’s experience with NovoPen® family of insulin injection devices, Clin Drug Invest 2006: 26(7): 367–401

The launch of the fi rst NovoPen® in 1985 revolutionised diabetes care. It was the world’s fi rst insulin delivery pen and set new standards for treatment convenience, delivery precision and comfort for people with diabetes.

Today, NovoPen® is the most preferred durable pen worldwide* – a position earned through 25 years of building trust in insulin delivery#.

APR

OM

ID # 1890, A

pril 2010

p.92

Novo Nordisk

Global awareness campaign celebrating the world’s leading insulin pens from Novo Nordisk.

p.94

Novo Nordisk

Boosting global awareness – TV spot celebrating 25 years of revolutionary insulin delivery.

p.96

Vestas

Driving the winds of change – communica-tion platform and visual identity for Vestas’ internal innovation department.

p.98

KTS

A spark of genius – dynamic visual identity and commu-nication platform for Copenhagen Polytechnic (KTS).

p.100

Tradeshift

Smarter business for you, me and everyone – onlineinvoicing ready to take on the world. Visual identity and website.

p.102

Aarhus Tech

It’s hip to be square! Visual identity, TV spots and motion graphics for the technical college in Aarhus.

IT’S NOT A COW – OR IS IT?

INSTITUTE FOR AGRI TECHNOLOGY AND FOOD INNOVATION

p.104

Agrotech

Chip-tuned cows? Website and visual identity for the Institute for Agro Technology and Food Innovation.

ONLY AWARE OF THE TIP OF YOUR CO2 IMPACT?

INSTITUTE FOR AGRI TECHNOLOGY AND FOOD INNOVATION

p.106

Agrotech

Your carbon footprint may be cheesier than you think.

p.108

National IT & Telecom Agency

Social media for geeks – website facilitating the digitisation of Denmark.

K 242 HD

SATURDAY IN LOVE

© 2

009

Har

man

Inte

rnat

iona

l Ind

ustr

ies,

Inco

rpor

ated

. A

ll ri

ghts

res

erve

d. A

KG

is a

tra

dem

ark

of A

KG

Aco

usti

cs G

mB

H,

regi

ster

ed in

the

Uni

ted

Sta

tes

and

othe

r co

untr

ies.

www.akg.com

AKG . EVERY DAYLove is the greatest of sensations. The expectation of what comes, thoughts about intense moments

of the past, memories of smells, feelings and sounds. Designed and crafted in Vienna, Austria to make

your heart beat faster.

K 430

ROCK MY FRIDAY BABY

© 2

009

Har

man

Inte

rnat

iona

l Ind

ustr

ies,

Inco

rpor

ated

. A

ll ri

ghts

res

erve

d. A

KG

is a

tra

dem

ark

of A

KG

Aco

usti

cs G

mB

H,

regi

ster

ed in

the

Uni

ted

Sta

tes

and

othe

r co

untr

ies.

AKG . EVERY DAYRock, soul, jazz or techno. Whatever it takes to get you into the mood. Designed and crafted with

obsession to detail in Vienna, Austria.

www.akg.com

p.110

AKG

Rockabilly, baby love or cool jazz – hipster campaign spot on for AKG Headphones.

p.112

Danish Energy Association

There’s more to energy than meets the eye– bringing facts and fi gures to life in an online communication platform.

p.114

Wilfa

Scandinavian minimalism meets the rough nature of Norway – visual identity, packaging and icon design.

p.116

Jyske Bank

Complicated calculations made simple – campaign website.

p.118

Novo Nordisk

Step up your game!Interactive game for marketing training on the FlexPen® insulin delivery device.

p.120

DLBR

Agro-knowledge is big business – visual identity for 32 agricultural consultancy centres.

p.122

VEU

Knowledge is the key to the future – campaign design and strategy for Adult Education and Continuing Training (VEU).

p.124

novero

Unveiling the beauty – concepts for a new luxury product line.

JKE Design introducerer Espressokøkkenet

Et velbrygget køkkenEspressokøkkenet er til alle jer, der holder af godt design, solidt håndværk, lækre detaljer, smarte funktioner - og god kaff e, naturligvis.

Køkkenet sælges lige nu med en læk-ker udstyrspakke og garanteret billigere end du tror - endda inklusiv en fuldautomatisk espressomaskine.

Smag, duft og se mere hos din lokale forhandler eller på www.espressokøkken.dk

p.126

JKE Design

It’s all about coffee! A well brewed campaign for JKE Design’s coffee kitchen concept – campaign website, radio spots, outdoor ads, in-store material and internal launch.

p.128

Metropol Denmark

Bridging the gap – visual identity for the lobby advocating the vision of creating an interconnected Denmark.

p.130

Kildemoes

Classic and tight identity to fi t any visual context, from retro bikes to MTB – for the super-brand of Danish bikemanufacturing.

p.132p.132

designit.com

Designit is one of Europe’s largest and most international strategic design consultancies.

Our offi ces are located in Aarhus, Copenhagen, Gothenburg, Oslo, Munich, Paris, London and Shanghai.

By combining human needs with strategy, Designit acts as an agent of change for society and business.

e’s lgn

s, Cond

y

pesig

us,Lon

yety

ropdes

rhus, L

egyciet

Euroc d

Aarhris,

ategsoci

f Eugic

AaPar

tratr so

ofteg

in Ah, Pa

strfor

ne orate

d ich,

th se fo

onestr

tednic

withnge

s oal st

cateMun

s wiang

t isnal

ocaMu

ds wcha

nition

e loo, M

eedf ch

ignatio

are slo

neof

esignat

s arOs

n nnt o

Desern

ces g, O

mangen

Dnte

fi curg

maage

in

offi nbu

humn a

ur oenb

ai.

g huan

Ourhen

gha

ngas

Ouoth

ngh

nins as

Gohan

bincts

s

Sha

mbac

ss

S

omnit

nes

y cogni

sin

Bysign

us

BDes

d buDend ana

larn co

Copdo

argecon

opeon a

gesnsu

enan

st asult

nhand

anlta

aged

nd anc

gen

d mcie

n,

moes.

ost st

mmomomcomcom

t.coit.c

nit.c

nit

gnit

gni

ignsign

esigesi

desdesdedd