Branding & Marketing Case-Bank

Submitted By:-Kranti

Sayli

Sneha

Uday

Indian National Bank

Brand positioning

Positioning strategy

• Personality

‘Indian National Bank’ the name in it self suggest its association with India.

India being the most stable economy during the world downturn, which is also considered as one of the fast growing economies of the world.

India is perceived and associated with culture, spirituality and warmth. With confidence and trust, 87 year old branch of ‘Indian National Bank’ can differentiate it self being positioned as the bank which does not only guide but confidently opens plethora of new avenues for the world…the young world which is intelligent and intellectual.

A Press release to launch the ATMs

It's a whole new world of experience

Indian National Bank

Now withdraw money within 40SecondsGreater access to your money! No ATM fees...anytime, anywhere! Even if you use another bank's ATM.

Indian National Bank Customer Assistance 236-8821 • 1-800-860-8821

www.indiannationalbank.com

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Making Your Life Easier

Magazine ad to promote travel & hospitality Indian National Bank

Roots you can bank on

Customer Assistance 236-8821 • 1-800-860-8821www.indiannationalbank.com

Special tour packagesFor GOA & KERALA

•Cashless service Travel card •Discounts on credit cards•Dual packages

Explore India With Us

Our roots run deep since 1923, people have seen their money growth in INB.Now INB offers travel & hospitality packages to India.Our prudent approach to banking, solid position have puts us in a better position to serve you better.

Billboard-Hording to launch medical tourism

Ayurveda the holy experience

Indian National Bank Roots you can bank on

www.indiannationalbank.com

Home Loan criteria Eligibility FAQAffiliated University About Us Contact Us

Web page to promote student loans

Indian National Bank

STUDENT LOAN

-Bank’s achievements-Photo gallery-Videos -Blogs

• Online chat for assistance•Toll free numbers across world•Testimonials•Event description•Other products

Floating ads •Students accommodation•Discounts for Indian students•Counseling•Other facilities •Incredible India ads, etc.

HOME | CONTACT US | ABOUT US Copyright c c

MY ACCOUNT | LOGIN

Web page to promote student loans

Indian National Bank

STUDENT LOAN

HOME | CONTACT US | ABOUT US Copyright c c

1.Name of applicant:Address: City: State: Pin: Phone: Mobile:Email 2.Details of branch nearest to your place of residence Branch:3.Parent/Guardian/ Husband Relationship with applicant Occupation: annual income:Address: City:State: Pin: 4.Previous qualification examination details exam passed: Name of institute: Year of passing:

5.Course details:Course applied course duration Name of institute Address: city:State: Pin:6.Course expensesTuition fees:Hostel: Mess:Loan amount : 7.Name of guarantor : Occupation :Address:

Submit

Event to attract retail customers

3Day seminar & exhibition by small retailers on retail.

•Inviting big industrialist to give away speech or presentation on present & future of retail.•Inviting professors & educationalist .•Inviting audience interested in retail.•Speech by bank executives on banks policy & plans for retails.•Declaration of tie ups between retail regulatory bodies or NGO’s.