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BrandmarkRetail Promotions Execution
Integration of promotion and planning systems with content workflow and execution
● Our proposition● Brandmark promotions
execution platform enables retail merchants to increase their levels of…● Consumer engagement with
optimized product and promotion mixes across multiple trade zones
● Coverage of mobile, social and location-based channels
● Profitability through spot-market media buys and last-minute vendor discounts
© 2013 Mediawide LLC 2
● Brandmark promotion execution platform eliminates manual, offline, and duplicated media production workflows for ● Direct mailers● Free standing inserts (FSIs)● In-store circulars
● Automating the output of 26 content types from a single Adobe InDesign master:● Web pages and banner ads● Interactive circulars (HTML5 and
ePub3)
● Mobile apps (iOS, Android, Windows8)
Omnichannel Promotions and Engagement
© 2013 Mediawide LLC 3
Profit drivers
● Cycle times● Time to market● Time to synchronize
multichannel resources● Time to customerize
● Optimized product and promotion mixes● Multiple trade zones● Store-level specials
● Exploit last-minute opportunities● Vendor discounts● Media buying
© 2013 Mediawide LLC 4
New engagement channels
● Brandmark Retail Promotion Execution automates the production of mobile, social, and location-based engagement packages● Digital circulars, mobile
coupons, loyalty apps
● Single Adobe InDesign master contains● Responsive design layout
engine● One layer for each version● Dynamic ad and artwork
resizing● Batch updates of changes
across all versions
© 2013 Mediawide LLC 5
Brandmark Retail Promotion Execution
© 2013 Mediawide LLC 6
Brandmark unlocks 5-day dividend
© 2013 Mediawide LLC 7
Brandmark Retail
● Promotion Channels● Flyer, Direct Mail, POS,
Web, Signage
● Multiple Versions● Geography or other local
requirements
● Product, Price, Promotion, Size, Placement changes
© 2013 Mediawide LLC 8
● Fast Execution● Quick turnaround without
sacrificing quality
● Multiple Promotion Channels
● Weekly Ads for Print
● Flash Flip Catalogs for web
● Interactive and multi-media on mobile devices
Platform Details
Retail Promotion Execution
Benefits
● Central management
● Greater accuracy and brand governance
● Quick turn around
● Automation, streamlined processes
● Single source of copy and assets
© 2013 Mediawide LLC 10
Project Creation and Traffic Management
New Project, Manager and Deadlines
● Create projects, set deadlines and manage pages
● Track project tasks and milestones
● Assign tasks to roles, user groups or specific users
● Track project task progress based on deadlines
© 2013 Mediawide LLC 11
Project Creation and Traffic Management
© 2013 Mediawide LLC 12
Project Creation and Traffic Management
© 2013 Mediawide LLC 13
Event Data to Page Building Automation
Event Data
● SAS, SAP, IBM, Oracle or custom systems for planning
● Export event data for the weekly promotions
● SKUs, Page and Block Assignment, Promotion data
Integration with Copy Database and DAM
● Brandmark fetches marketing copy for SKU items
● Latest product images are imported from DAM
Automated Page Production
● Ad Spots with promotion and zonal data
© 2013 Mediawide LLC 14
Event Data to Page Building Automation
© 2013 Mediawide LLC 15
Page Building
Page Planner● Flexible grids● Custom Cell Sizes● Templates for Broadsheet / POP / Wraps● Automated / manual product placement from event data
Page Edits● Interactive WYSIWYG editing of Ad Spots● Image Scaling and Cropping● Preset libraries of price methods, marketing messages● Moving Ad Spots
© 2013 Mediawide LLC 16
Page Building
© 2013 Mediawide LLC 17
Page Building – Before and After Edit
© 2013 Mediawide LLC 18
Online Proofing and Approvals
Online proofing and approvals for ● Category Managers● Marketing● Financials ● Translators
Dual Proofing to compare versions● Compare versions across zones● Compare versions across proofing stages● Annotation Support● Annotations visible in Ad Builder and InDesign
© 2013 Mediawide LLC 19
Online Proofing and Approvals
© 2013 Mediawide LLC 20
Our Clients
© 2013 Mediawide LLC 21
Thank You
For more information, please visit these websites:
www.mediawide.comwww.contentexecution.com