brandquestionnaire-120510061525-phpapp01

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Questionnaires on Branding

Brand Perception Questionnaire Sample:Name: ____________________

Address: ____________________

Phone Number: ____________________

Email id: ____________________

Q1. Describe what does brand mean to !ou"

____________________________________________________________

Q#. Do !ou bu! onl! branded products"

a$ %es alwa!s

b$ Ne&er

c$ 'nl! when (ualit! is important

d$ )arel!

Q*. Are !ou a lo!al customer +or the products !ou bu!"

a$ %es alwa!s. , stic- to the same products.b$ Ne&er. , -eep eperimentin/ with new products.

c$ 'nl! +or (ualit! products. 0here it is a commodit! , choose the least2priced product.

Q3. Are !ou a price sensiti&e consumer"

a$ %es

b$ No

Q4. 0ill !ou stic- to the same product i+ their price is increased 5and !ou are a lo!al customer to the

product$"

a$ 6p to a certain limit in price increase

b$ %es irrespecti&e o+ the price increasec$ No. , ma! loo- +or di++erent products

Q7. 0hich o+ the +ollowin/ accordin/ to !ou help build a /ood brand ima/e"

a$ Qualit!

b$ 8ommunication strate/ies

c$ 8ompetiti&e pricin/

d$ 9ood &alue added ser&ices

e$ ree trails and discounts

+$ 'thers

,+ 'thers please speci+! ________________________________________________

Q;. Are popular celebrities /ood brand ambassadors and is in&estin/ in them a /ood strate/!"

a$ Sometimes


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Brand Pre+erence Questionnaire Sample:Name: ____________________

Address: ____________________

Phone Number: ____________________

Email id: ____________________

Q1. Does countr! o+ ori/in a++ect !our product purchase decision"

a$ %es

b$ No

Q#. Does association o+ product with a particular /roup o+ compan! lead to pre+erence +or such products"

a$ Sometimes

b$ Alwa!s

c$ Ne&er

Q*. 0hat is !our attitude towards calls +rom sales persons"

a$ , do not entertain calls +rom sales personsb$ , /et irritated and scold them

c$ , listen to them but calml! sa! No

d$ , loo- +orward to such calls

Q3. 0hich o+ the +ollowin/ do !ou pre+er"

a$ Products +rom bi//er companies with wider distribution

b$ Products +rom companies with /ood warrant! and a+ter sales ser&ice

c$ Products +rom local companies with better price and sli/htl! lesser (ualit!

d$ Products belon/in/ to companies with /ood brand ima/e

e$ 'thers

,+ 'thers please speci+! _________________________________________________Q4. Do !ou belie&e in products that are endorsed b! !our +a&ourite celebrities"

a$ %es

b$ No

Q7. Do !ou thin- compan! sponsorships help them build a stron/er brand"

a$ %es

b$ No

Q;. 0hat do !ou thin- about ran-in/s o+ products"

a$ >he! are biased and in+luenced

b$ >he! are +air and /i&e a true picturec$ >he! are not +ull! reliable

d$ 8ant sa!

Brand ,ma/e Questionnaire Sample:Name: ____________________

Address: ____________________

Phone Number: ____________________

Email id: ____________________

Q1. ?ow much do !ou care about usin/ brands"a$ Sli/htl!

b$ Stron/l!

c$ Not much

d$ Ne&er


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Q#. @ist down a +ew brands o+ the product

____________________________________________________

Q*. 0hat is the ima/e o+ our product in !our mind"

Q3. Do !ou -now our compan! &ision"

Q4. 8an !ou identi+! our lo/o"

Q7. ?ow do !ou di++erentiate our products +rom our competitors"

Q;. Do !ou trust in our products"

a$ %es

b$ No

c$ 8ant sa!

Q=. Do !ou thin- our products /et /ood word o+ mouth publicit!"

a$ %esb$ No

c$ Dont -now

Q. Do our products ali/n with the &alues and belie+s o+ people"

a$ %es

b$ No

c$ 8ant sa!

Q1. ,+ no then describe which products /o a/ainst !our &alues

Q11. Do our products pro&ide a sense o+ sel+2esteem to !ou"

a$ %es

b$ No

c$


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b$ No

c$ Sometimes

Q*. %ou trust our brand

a$ Stron/l! disa/ree

b$ Disa/ree

c$ Neither a/ree not disa/ree

d$ A/reee$ Stron/l! A/ree

Q3. >he price o+ our brand

a$ ,s as per !our epectations

b$ ,s more than !our epectations

c$ ,s less than !our epectations

d$ 8ant sa!

Q4. 0hat is the (uantit! o+ the product !ou use in a month"

Q7. 0hat are the sources o+ our product brand in+ormation"a$ amil! members

b$ Peers

c$ >C ads

d$ Point o+ sales

e$ 0ebsite

+$ 'ther _______________________________________________________

Q;. >o what etent has the product been success+ul to meet !our needs"

a$ >o the +ullest etent

b$

Documents

brandquestionnaire-120510061525-phpapp01