BRANDS, BRAINS AND BENEFITSYOUR PARTNERSHIP WITH WCCFEBRUARY 6, 2012

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Who we areMission statement

Mercer WCC partners with clients to create strategic communication

solutions that engage clients’ workforces and drive results. We

ensure communications are planned and executed with precision by our

expert consultants leveraging innovative technology.

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The WCC brandVisionary. Strategic. Cross-functional.

• Visionary – Thinking out-of-the-box to provide creative solutions through print media and cutting-edge technology

• Strategic – Diving deep to take unique communication issues and challenges and develop customized solutions that support clients’ business objectives

• Cross-functional – Adding value to ALL Mercer lines of business. Communication is needed whenever clients need to make changes in health care and retirement benefits, compensation programs, human capital or total rewards

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WCC or OutsourcingComparing service offerings

Outsourcing WCC

Templated communication with customization Customized strategic solutions to support employee behavior change and accelerated business results

Examples: portal launch, employee engagement, retirement readiness/education, recruiting, talent management, Belong, branding, campaigns designed around employer value propositions, online total rewards

Approach based on administrative solution, tools and systems

Approach based on client-specific employee research and testing

Standard work plan• Based on market research/ administration

experience• Standard programs to support employee

education on total benefits

Custom strategy• Aligns with client business strategy and in support

of organizational change• Client-specific educational programs and tools to

enhance standardized vendor materials

Client specific content, design and messaging• Support administration processes• Reflect client’s culture and brand• Reflect client plan design, demographics and

business challenges

Customized graphic design based on client culture and brand

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WCC or Outsourcing Questions to consider

Question OUS WCC

Is client’s communication need based on a specific business strategy or objective?

Is employee research needed to develop a communication approach?

Does the client already have an existing relationship with one or the other? If so, is that working well?

If it is an Outsourcing client, do they want to leverage the “bundled” communication to save money?

Does client want a local communication presence?

Does it make sense for WCC and Outsourcing to share the communication business?

Is the client interested in a customized portal or interactive elements?

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Employees … what’s on the “brain”?*

+10%

More employees report benefits play significant role in decision to join an organization

+14%

Employees want more choice and control to make benefits better fit their needs (40% versus 26% in 2005)

Younger employees tend to value and understand

their benefits least

*According to new US employee engagement survey. Previous survey conducted in 2005.

Overall Benefits …

68% of US employees rate their overall benefits program as good or very good (down from 76%)

… vs. Health Care Benefits

Only 59% of employees say that they are satisfied with their health care benefits (down from 66%)

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The new health care dealInnovate your thinking

• Age matters – Segmenting the audience is critical as different strategies are needed to communicate with various age groups

• Think life planning – Talk about total health … not just “benefit plan choices”

• Simplify and personalize – Jargon and benefit terms can confuse people. Use personalized tools that SHOW rather than tell the story.

• Involve employees – They are taking on more responsibility and risk, both now and long-term. Employers need to engage them in actively managing their health.

• Showpiece the plan – Help employees see the value of their health and benefits. Plans are a big expense for employers and should be the cornerstone of an organization’s Total Rewards package.

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Hot topics in H&B What to listen for with clients

When your client says …

• “Our employees don’t appreciate the value of their benefits.”

• “We need to meet Health Care Reform communication requirements.”

• “We’ve launched new programs designed to have impact, but they get little traction.”

• “We need to engage employees in “total health” platforms to improve wellness, safety and productivity.”

Let’s discuss …

• Total compensation statement

• Employer materials vs. vendor materials

• Employee research

• Benefits summary

• Compliance communication

– Required notices

– SPD updates

• HR / Benefits branding

• Campaign strategy

• Communication effectiveness audit

• Mercer Belong

• Wellness challenges

• “Total health” communication

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WCC H&B clients … what they’re doing

• Kroger – Creative branding to introduce newwellness incentives and encourage participation

– "Real Health. I Can Do that." brand and incorporated it into all strategic communication, including an interactive website

• Merck – Engaging employees to promote wellness while facing a recent workforce reduction

– Used peer influence, storytelling and a new wellness brand "LIVE IT: Be Well at Merck" to engage employees

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WCC H&B clients … what they’re doing

• General Dynamics – Building a culture of health

– Enabled "Choose Your Path" communication strategy for each of 13 autonomous units to tailor communication to its unique culture while keeping in sync with the company’s overall initiatives

• Neiman Marcus Group – Educate employees on wellness programs, enrollment, assistance resources and the importance of preventive care

– Created transparent, simple, informative enrollment material that focused on choosing benefits wisely and overall consumerism

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Forward thinkingCDHP/HSA post-enrollment ideas

• CDHP/HSA concepts are still unclear for many employers and employees

• Arm employees with the tools needed to successfully know HOW to use the plan

Widgets

• HSA Quick Click FAQs* – a series of generic questions about how HSAs work

• Various other wellness widgets included in Widget Library

Tutorials/Presentations

• Animated module, Captivate presentation or Flipbook

• Educate users on how HSA works

Electronic media samples:

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Forward thinkingCDHP/HSA post-enrollment ideas

User’s Guide

• Sent out after enrollment and once the plan was live to educate employees on how to use the plan

Print media samples:

Benefits-to-Go Sheets

• Printed sheets to “tear off” and take on the go

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Mercer BelongProprietary portal platform

• Leverages technology to support engagement and collaboration

• Delivers HR information in a streamlined way through apps, guides, groups and blogs – reflecting how we access other information in our everyday lives

• Represents best practices based on 20 years of experience – regularly refreshed to reflect newest and best thinking about HR communication

• Built on SharePoint because clients are movingin that direction and it supports seamless integration of content, collaboration and social media

• Other new media –

– Video

– Mobile “wallet card” and websites

– QR tags

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Next steps … what’s in it for you?

• Sales credit – everybody wins when we bring in more business

• Builds credibility with clients – shows you are engaged with other LOBs and can further support client business objectives through offering other services. Engaging WCC is a way to bring benefit plans “to life” and make them real for employees.

• Achieve “One Mercer” goal – we are one company and should leverage that power

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Questions

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Mobile wallet card and website sample

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Roughly 44% of U.S. mobile subscribers now own a smartphone number of smartphone subscribers using the mobile Internet has grown 45% since 2010 Apple is the top

smartphone manufacturer with 28.6 percent of the market 49% of mobile users say they use their smartphones while shopping 31 million smartphone users use mobile video today 23

million viewed video on their phones in 2010 – a 35% increase voice minutes usage has decreased by 12% messages sent/received increased 35%

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QR Tag leads to mobile website

•Test Your Knowledge quiz

•Wallet card with plan contact details

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