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Brandt Ronat + Company > Florida > www.brc60.com

Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

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Page 1: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Brandt Ronat + Company > Florida > www.brc60.com

Page 2: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Brandt Ronat + Co. has been

selected in | 4 key categories |

TODAY’s subject | COPYWRITING

Opportunity.

VISION. VALUES.

Page 3: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

People.By the numbers

» C O M M U N I C AT E B E T T E R «

4 | 9.2M | 20+ | 30+ | 23+

Page 4: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

People.By the numbers

» C O M M U N I C AT E B E T T E R «

4 | 9.2M | 20+ | 30+ | 23+

4 on-staff writers, just 9.2 M door-to-door

• Average of 20+ years experience

• 2 with more than 30 years writing experience

• 23+ years experience as a communications

firm in Brevard

Page 5: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Journalism | Communications | Arts

Accounting | Anthropology | Advertising

Diverse Education Backgrounds

People.

Page 6: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Creative Writing 30+ Years | Journalism Education |

Video Scriptwriting, Programming and Producing

Background | National Writing and Teaching Credits |

Creative Copywriter | Editorial, Advertorial, Advertising

and Marketing Writing | Headlines/Taglines |

Documentaries | E-news and Social Content Developer

William Ronat

People.

Page 7: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Creative Writing 30+ Years | Communications Strategies

Advertising Writer | Marketing Presentations |

Collateral Writer | Campaign Developer | Creative

Director | Web, Social and ‘e’ Content Writer

Collaborative Writing | Internal Company and Cohesive

Voice Development

Linda Brandt

People.

Page 8: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Marketing Degree | Advertising and Academic Writer |

Content Research Expert | Strong Writing Skillset | Style

Guide Monitor | Technology Integrator | Web Architect

and Writer | Campaign Concepts

Jay Decator

People.

Page 9: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Strategy Developer | Positioning Statements | Taglines

Social Media Engagement | Web Architecture and SEO

Expert | Campaigns Development | Negotiating Content

Bonuses within Media Mix--Advertorial, Social Posting

and other considerations |

Ryan Brandt

People.

Page 10: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

In-house writing capabilities

» Creative Writing

» Original Content

» Scriptwriting

» Ghost Writing

» Collateral

» Publications

» Positioning Statements

» Key Messages, Internal

or External

» Advertorial/Editorial

» Interviews

» Technical

» Newsletters/eNews

» Brochures

» Informational Alerts

» Research/Captioning

» Headlines/Taglines

» Ad Copy/Campaigns

» Social Media Content

and Campaigns

» Web Content

Proof.

Page 11: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Client Writing Base Diversity

Proof.

Economic Development | Real Estate Development |

Workforce Development | Destination Development |

Event Branding and Marketing | Conference Theming,

Tradeshow and Meeting Recruitment | Cultural Marketing

Coop Development | City Branding, Community Evolution |

Art as Catalyst Initiatives | Customer Experience and

Wayfinding | Stakeholder Group Development | Retail

Page 12: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Impacting Economic and Community Development

Proof.

Page 13: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Ongoing Economic DevelopmentProof.

Page 14: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Real Estate DevelopmentProof.

Page 15: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Workforce DevelopmentProof.

Page 16: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Destination DevelopmentProof.

Page 17: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Destination DevelopmentProof.

Page 18: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Nature-based TourismProof.

Page 19: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Event or Experience BrandingProof.

Page 20: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

Conference Theming/Attendee Recruitment/Tradeshows (writing pre-show campaigns, at show exhibits and post show education )

Proof.

Page 21: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

State. National. International.Proof.

Page 22: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

A/C Analytical Creative™Process.

Evidence-based decision making

» Diagnostics

» Strategy

» Brand/Apply

» Sustain

Page 23: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

A/C Analytical Creative™Process.

Evidence-based decision making

» Collaborative

» Integrated

» Sustainable

Page 24: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

9.2 M | Door-to-doorProximity.

» For candid discussions

» Interviews

» Brainstorming

» For LEAN processes

Page 25: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

» C O M M U N I C AT E B E T T E R «

means more than just next doorProximity…

... proximity to leaders

... proximity to conversations

... proximity to continuous learning

... and to ‘ground truthing’ messages

Page 26: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media
Page 27: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media
Page 28: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media
Page 29: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Space Foundation’s The Space Report 2010

BRC has been the

design/build team

on this prestigious

book since 2006.

Page 30: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Federated PrecisionWeb Slider Animation

Branding a startup. Creating core memorable visual and

word premises, applied and adapted to multiple digital and

print formats/vehicles.

Page 31: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Federated PrecisionWeb Slider Animation

Branding a startup. Creating core memorable visual and

word premises, applied and adapted to multiple digital and

print formats/vehicles.

Page 32: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Federated PrecisionWeb Slider Animation

Branding a startup. Creating core memorable visual and

word premises, applied and adapted to multiple digital and

print formats/vehicles.

Page 33: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Harris CorporationForbes Magazine Series

Cover series, a

Harris message

overwraps the

actual Forbes issue

Page 34: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Harris CorporationForbes Magazine Series Covers

Page 35: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Harris CorporationForbes Magazine Series

Investment in reaching out to

a highly cultivated mailing list.

Series of (6) 6-page Cover wraps,

-- wraparound to the actual Forbes issue.

Select recipients initially received

personal letter from CEO

and the year’s subscription to Forbes,

with 6 of the issues

with impossible-to-miss wraps,

with enough landscape

to showcase 6 significant stories

or divisions of a company.

Page 36: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Harris CorporationForbes Magazine &

D.C. Metro Advertising

Washington D.C. area

adjunct campaign,

timed in conjunction with

Forbes, and demands of a

contract bidding period;

this included targeted

Metro advertising near

decision-makers

downtown offices.

Page 37: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Economic Development Commission

of Florida’s Space Coast Corporate Collateral Campaign

Design/build of the collateral

that won (IEDC) Excellence in

Economic development Awards

for the EDC.

Page 38: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Economic Development Commission

of Florida’s Space Coast Corporate Collateral Campaign

Page 39: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Economic Development Commission

of Florida’s Space Coast Corporate Collateral Campaign

Page 40: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Greater Titusville RenaissanceFestival Brand Development

Page 41: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Greater Titusville RenaissanceFestival Brand Development

https://www.youtube.com/watch?v=uTO_yWKt26U

http://artandalgorithms.com/

Page 42: Brandt Ronat +Company Florida www. brc60 · 2014-11-06 · Social Media Engagement | Web Architecture and SEO Expert | Campaigns Development | Negotiating Content Bonuses within Media

Brandt Ronat + Company > Florida > www.brc60.com