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English for Specific Purposes:A TESOL International Academy in São Paulo, Brazil
Universidade Metodista de São Paulo
27-28 September 2013
With the growth of English language education worldwide—particularly in rapidly growing economies like Brazil’s—English for specific purposes (ESP) plays an increasingly important role as a key specialty area of the TESOL field.
Organized by TESOL International Association, in partnership with BRAZ-TESOL and APLIESP (São Paulo State Association of Teachers of English), this Academy combines lively plenary sessions and knowledge-sharing opportunities with hands-on workshop training.
Participants will
• Learnaboutthelatesttrends,casestudies,anddevelopmentsintheESPfield,includinginspecialtyareaslikebusinessEnglish,IT,and,tourism
• Learnin-depthaboutESPprogramdevelopment,curriculum,materialsdesign,anddelivery
• Gaininsightintoeffectivepracticesinneedsassessment,identifyingperformancegoals,andmeasuringoutcomes
• EarnaprofessionaldevelopmentcertificatefromTESOLInternationalAssociation,BRAZ-TESOL,andAPLIESP
Who Should Attend?
• ELTteachersandadministratorsintheAmericas,withaspecialfocusonBrazil,interestedinlearninghowtodoESP
• ESPteachersandtrainersintheAmericas,withaspecialfocusonBrazil,seekingtoenhancetheirESPknowledgeandskills,includingastrainers
TESOLgratefullyacknowledgesthesupportofitsStrategicPartner,National Geographic Learning.
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27 September
7:30am–9:00amRegistration / Networking
9:00am–10:30amOpening Session
Welcome
• Marcelo Barros,President,BRAZTESOL
• Deena Boraie,President,TESOLInternationalAssociation
• UniversidadeMetodistadeSãoPauloRepresentative,ToBeAnnounced
• APLIESPRepresentative,ToBeAnnounced
Opening Plenary Panel Discussion
• KayWesterfield
• RosindadeCastroGuerraRamos
• AndyGillett
• Moderator:MariaAntonietaAlbaCelani
10:30–10:45amBreak
10:45am–12:00pmConcurrent Sessions A
• A1: A Postmethod Pedagogy for Teaching ESPMaria Antonieta Alba CelaniKumaravadivelu’sconceptofpostmethodisdefined,andtherolesofthelearner,theteacher,andtheeducatorasco-explorersareproposedinthecontextofaglobalisedworldandoftheparticularpositionofEnglishinthisglobalisedworld(e.g.,Canagarajah).TheeffectoftheseconceptsonteachingESPisconsideredwithspecialreferencetoteachingEnglishforspecificpurposesinBrazil.
• A2: “Wow, I Learnt a Lot and My English is Better Too”— Successfully Combining Authentic ESP Subject Content and English Language Learning Colm DownesThepresentershareshisexperiencewritinganddeliveringESPmaterialsforavarietyofcontextsfromwritingCVs,tochairingmeetings,todiplomaticnegotiationsandUNpeacekeeping.Hedemonstrates,usingrealexamples,howtoeffectivelycombineauthenticsubject-specificcontent,includinginpotentiallysensitiveareas,withspecificEnglishlanguagematerial,supportingbothsubjectmatterandlanguagelearninginahighlymotivatingwayforbothstudentsandtheirteachers.
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• A3: Making a Case for the Use of Case Studies in Teaching Business EnglishThissessionrepeatsLavaughn John CasestudieshavelongbeenusedinbusinessadministrationandMBAcoursesandhavefoundtheirwayintoESPthroughtheteachingofbusinessEnglish.Thisworkshoplooksattheliterature,discussesthetheoreticalunderpinningsofitsuse,andexploreswaysinwhichbusinesscasescanbeusedtohelpstudentsachievetheirgoals.
• A4: Rethinking the Role of English in Times of Change: An ESP Curriculum Template for Language Schools in Brazil ThissessionrepeatsAngelica M. da Costa Basedonacasestudy,thissessionpresentsanESPcurriculumtemplateforlanguageschoolsinBrazil.Thistemplateaddressesthelinguisticneedsofprofessionalswhoneedto“learn”Englishtoaccomplishtasksprescribedbytheirworksituationinalimitedtimeframe.Itprovidesthetoolstoexploretechnologicalliteratureasitpromotescommunicationinaprofessionalsettingusingthetargetlanguage.AimingtoprepareBrazilianlearnersforeffectiveparticipationinthecountry’sdevelopment,theflexibilityofthistemplateallowsittobeadaptedaccordingtolearners’vocationalandpersonalneeds.
12:00pm–1:15pmLunch—On Your Own
1:15pm–5:15pmWorkshops A
• W1: ESP in Workplace Settings: From Needs Assessment to Program DeliveryThisworkshoprepeatsDavid KertznerWhetherincorporatesettingsormanufacturingfacilities,ESPtrainersmustbuildsupportamongstakeholders—participants,supervisors,andmanagers.Criticalprogramcomponentsincludeameaningfulneedsassessmentandidentifyingtraininggoalsthatsupportproductivityintheworkplace.Successalsodependsondevelopingpracticaltrainingactivitiesdrawnfromworkplacematerials.Thisworkshopexaminesstrategiesforbringingcompetinginterestsandgoalsamongstakeholdersintoharmony,sharesexamplesofcommunicativeESPtrainingactivities,andprovideshands-ondemonstrationsofnon–web-basedtechnologythatgeneratescustomizedcontentandleadstotrainingwithgreaterimpact.
• W2: ESP and Genre: New Trends Applied to the Tourism Area Cynthia R. FischerConsideringtheparadigmaticchangesthattheworldandeducationarefacing,thisworkshopdiscussesESPprinciples(e.g.,Hutchinson&Waters,Dudley-Evans&St.John)andgenre(e.g.,Bazerman,Ramos,Swales)andpresentsguidelinesformaterialsdesign.ThepresentergivesanoverviewofthetourismfieldanditsneedsintermsofEnglishlanguage;thenparticipantsanalyzeanddevelopsometourismmaterials.
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• W3: ESP and Professional Training for Catering ServicesTânia De Chiaro Brazilisabouttohostsomeimportantinternationalsportingevents.HowcantheprinciplesofESPcontributetodesigningprofessionaltrainingforemployeesinthecateringservices,fromcoffeehousestosophisticatedrestaurants?Thisworkshopdiscussesneedsanalysis,choiceofcontentandteachingtools,learningmethods,andformsofassessment.ParticipantsapplytheconceptspresentedbycreatinganESPmini-project.
• W4: Answering the Question: Helping Business Students to Succeed With Assessment ThisworkshoprepeatsAndy GillettTheaimoftheworkshopistoplanashortcourseforagroupofbusinessstudentsinhighereducation.Startingfromadescriptionoftheassessmenttasksononecourse,wediscusstherequiredknowledgeandskills,decidehowthiswillbetaught,specifythelanguagerequirements,anddesignacourse.ExamplesarepresentedfromtheactualexperienceofteachingthiscoursewithawiderangeofstudentsintheUK,leadingtodiscussiononhowthismightberelevantforothercontexts.
3:15pmShort break
28 September8:30am–9:45amConcurrent Sessions B
• B1: English for Job Hunting: Preparing Your Students for the Workforce—”Tell Me About a Time When...” Colm DownesThissessiondemonstrateseffectiveESPexercisesdesignedtohelpstudentsdeveloptheskillsthatjobseekersneedtoapplyforandsecurejobs.Thepresentershareshisexperienceofteachingtechniquesforconfidentlyhandlingdifficultinterviewquestions.Thispracticalsessionfocusesondevelopinglearners’abilitytotellshortstoriesthatdemonstratetheyhavetheexperienceandskillsrequiredforjobstheyhaveappliedfor.HealsodiscusseswaystodevelopESPmaterialintegratingEnglishlanguage,professionalcommunicationskillsandauthenticsubjectandcontext-specificcontent.
• B2:The Lexical Approach Woven Into Discourse: Further Reflections on the Stretch Fabric of ESP Marcelo FurlinTheoldparadigmofviewinglanguagethroughendlesslistsofisolatedwordsordecontextualizedvocabularyinputhasproventobenotcompletelysatisfactory.Byinvokingtheprinciplesofthelexicalapproach,thesessionprovidesamoreconceptualunderstandingofhowlanguagecanbenaturallyincorporatedintodiscoursesoastofostersubstantialautonomyintheESPteachingandlearningenvironment.
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• B3: Making a Case for the Use of Case Studies in Teaching Business EnglishThissessionisarepeatofSessionA3from27SeptemberLavaughn JohnCasestudieshavelongbeenusedinbusinessadministrationandMBAcoursesandhavefoundtheirwayintoESPthroughtheteachingofbusinessEnglish.Thisworkshoplooksattheliterature,discussesthetheoreticalunderpinningsofitsuse,andexploreswaysinwhichbusinesscasescanbeusedtohelpstudentsachievetheirgoals.
• B4:Rethinking the Role of English in Times of Change: An ESP Curriculum Template for Language Schools in BrazilThissessionisarepeatofSessionA4from27SeptemberAngelica M. da CostaBasedonacasestudy,thissessionpresentsanESPcurriculumtemplateforlanguageschoolsinBrazil.Thistemplateaddressesthelinguisticneedsofprofessionalswhoneedto“learn”Englishtoaccomplishtasksprescribedbytheirworksituationinalimitedtimeframe.Itprovidesthetoolstoexploretechnologicalliteratureasitpromotescommunicationinaprofessionalsettingusingthetargetlanguage.AimingtoprepareBrazilianlearnersforeffectiveparticipationinthecountry’sdevelopment,theflexibilityofthistemplateallowsittobeadaptedaccordingtolearners’vocationalandpersonalneeds.
9:45am–10:00amBreak
10:00–12:00pmWorkshops B
• W5: Answering the Question: Helping Business Students to Succeed With AssessmentThisworkshopisarepeatofW4from27SeptemberAndy Gillett Theaimoftheworkshopistoplanashortcourseforagroupofbusinessstudentsinhighereducation.Startingfromadescriptionoftheassessmenttasksononecourse,wediscusstherequiredknowledgeandskills,decidehowthiswillbetaught,specifythelanguagerequirements,anddesignacourse.ExamplesarepresentedfromtheactualexperienceofteachingthiscoursewithawiderangeofstudentsintheUK,leadingtodiscussiononhowthismightberelevantforothercontexts.
• W6: Best Practices in ESP Curriculum and Materials DesignKay Westerfield Thisworkshopintroducesbestpracticesincurriculumandmaterialsdesignforlearnerspreparingtoenteruniversityprogramsinspecificdisciplines.Howcantheybestprepareforcontentclassesandfutureprofessionalcommunicationneeds?ThefocusisontwoESPtenets:needsassessmentandauthenticity.TheworkshopaddressestheneedfortraininginESPtopromoteeducationandeconomicdevelopmentatlocalandnationallevels.
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• W7: How to Conduct Needs Analysis in the IT Service SectorRosinda de Castro Guerra RamosThegrowingdemandforEnglishfortheworkplacehighlightstheimportanceofneedsanalysis,whichisconsideredaprerequisiteforanyeffectivecoursedesignintheESPfield.Thisworkshoptacklesmethodologicalissuesrelatedtohowtoconductaneedsanalysisincorporatesettings,sources,unitsofanalysis,andimplications.AcasestudyintheITservicesectorisusedtoillustrateandguidethediscussion.
• W8: ESP in Workplace Settings: From Needs Assessment to Program DeliveryThisworkshopisarepeatofW1from27SeptemberDavid KertznerWhetherincorporatesettingsormanufacturingfacilities,ESPtrainersmustbuildsupportamongstakeholders—participants,supervisors,andmanagers.Criticalprogramcomponentsincludeameaningfulneedsassessmentandidentifyingtraininggoalsthatsupportproductivityintheworkplace.Successalsodependsondevelopingpracticaltrainingactivitiesdrawnfromworkplacematerials.Thisworkshopexaminesstrategiesforbringingcompetinginterestsandgoalsamongstakeholdersintoharmony,sharesexamplesofcommunicativeESPtrainingactivities,andprovideshands-ondemonstrationsofnon–web-basedtechnologythatgeneratescustomizedcontentandleadstotrainingwithgreaterimpact.
12:00pm–1:15pmLunch—On Your Own
1:15pm–3:15pmWorkshops B(continued)
3:15pm–3:30pmBreak
3:30pm–4:30pmClosing Session
Closing Plenary Panel Discussion
• David Kertzner
• Marcelo Furlin
• Lavaughn John
• Tânia De Chiaro
• Moderator:Marcelo Barros,President,BRAZTESOL
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Maria Antonieta Alba Celani isProfessorEmeritaatthePontificalCatholicUniversityofSãoPaulo,wheresheteachespostgraduateappliedlinguisticsandsupervisesresearch.ShedirectedtheNationalESPProjectinBrazilianUniversitiesand,atpresent,isresponsiblefortheimplementationanddevelopmentoftheFormaçãocontinuadoprofessordeinglês:umcontextoparaa(des)construçãodaprática,aprogramsponsoredbyAssociaçãoCulturaInglesaSãoPauloandinvolvingpublicschoolteachersofEnglish.Sheisalsotheauthorofseveralbooksandarticlesonteachereducation,whichiscurrentlyhermainresearchinterest.
Tânia De Chiaro holdsaBAinEnglishandanMAinLanguageandEducationfromtheUniversityofSãoPaulo.AsadirectorofLinkEnglishProjects,alanguageinstitutespecializinginESP,shedevelopscoursestoenableprofessionalstoattendtoforeigncustomersandguests,beingresponsibleforresearch,coursedesign,andteachertraining.Shealsoauthorscoursematerials.
Angelica M. da CostahasanMAinTESOLfromPortlandStateUniversity,USA.OriginallyfromBrazil,herpreviousworkexperienceincludesteachingEFLindifferentsettings,fromK–12tobi-nationalcenters,formorethan15years.Hercurrentinterestsincludecurriculum/materialsdesignandcross-culturalcommunication.SheisanORTESOLboardmemberandateamleaderfortheTESOLInternationalAssociation2014conference,whichwilltakeplaceinPortland,Oregon,USA.
Colm DownesisanESPandprofessionalcommunicationskillsconsultant.Hespecializesinthedevelopment,delivery,andevaluationofESPprojects.HisspecializedmaterialsdevelopedforavarietyofprojectsaroundtheworldincludeEnglishfordiplomatsinTurkey,EUEnglishinBrussels,andEnglishfornegotiationforcivilservantsintheBalkansandCaucasus.HeistheauthorofCambridgeEnglishforJobHunting.DownesiscurrentlymanagingaPeacekeepingEnglishProjectfortheBritishCouncilinIndonesia.Apassionatecyclist,traveler,andphotographer,hewouldliketotrycapoeirabutverymuchdoubtshe’sfitorflexibleenough.
Cynthia R. FischerhasaPhDinAppliedLinguistics(CatholicUniversityofSãoPaulo-PUCSP).ShehastaughtandcarriedoutresearchintheESPfieldsince1987andsheisamemberoftheresearchgroupGEALINwhichstudiesESPandthelanguageteaching-learningprocessindifferentcontextsintheAppliedLinguisticPost-GraduationProgramatPUCSP.ShehasworkedwithteacherdevelopmentandNewInformationandCommunicationTechnology(NICT)since1999.Sheisaresearcherandadesignerofface-to-faceandonlinecourses.Presently,sheisaprofessorattheFederalInstituteofEducation,ScienceandTechnologyofSãoPaulo(IFSP).Sheisinterestedinthefollowingfields:ESP,e-learningandNICT,coursedesign,andteacherdevelopment.
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Marcelo FurlinhasaBAinlanguages(Portuguese/English)andanMAandaPhDinliterature.HehasbeenanEFLteacherforover25years,andcurrentlyteachesatUniversidadeMetodistadeSãoPaulo.HeisanEnglishlanguagetutorforacademicpurposes,aneducationalconsultant,andaCambridgeESOLOralExaminer.
Lavaughn JohnholdsaDiplomainBusinessAdministrationfromtheAssociationofBusinessExecutives,anMAinEnglishLanguageTeachingfromtheUniversityofEssex,andtheCambridgeCELTAandDeltaqualifications.Shehasbeenateacherforover15yearsandateachertrainer,specializinginbusinessEnglishandexampreparation.SheistheAssistantDirectorofEnglishattheBritishCouncilinBrazil.
Andy GillettisDirectorofAndyGillettConsultingLtd.HeisbasedintheUKandcurrentlyinvolvedinarangeofprojectsconnectedwithelectronicandpaper-basedmaterialswriting,editing,andproofreadingaswellascourseplanning,materialsdesign,andevaluation,whileteachingforanumberofpublishersanduniversitiesaroundtheworld.
David KertzneristhefounderofProActiveEnglish,acompanydeliveringon-siteandweb-basedlanguageandcommunicationtrainingincorporateandvocationalsettingsforglobalcompaniesthroughoutAsia,Europe,andtheUnitedStates.Aformerelementaryschoolteacher,Mr.KertznerholdsaMasterofArtsinTESLfromtheSchoolforInternationalTrainingandhastrainedteachersforover20years,beginninginPragueintheearly1990s.HeisaregularpresenterattheTESOLInternationalAssociationconvention,formerchairoftheTESOLESPinterestsection,andcurrentco-editoroftheESPISnewsletter.
Rosinda de Castro Guerra RamosholdsaPhDinAppliedLinguisticsfromCatholicUniversityofSãoPaulo,Brazil,wheresheteachesinboththePost-GraduateProgrammeinAppliedLinguisticsandtheEnglishDepartment.SherunstrainingcoursesinESPatheruniversityandthroughoutthecountryandisaconsultanttoprojectsinESP,distanceeducation,andteacherdevelopment.SheistheeditorofthejournaltheESPecialist,andherresearchinterestsareESP,materialswriting,distanceeducation,andteachereducation.
Kay Westerfield,onthefacultyoftheUniversityofOregon’sAmericanEnglishInstitute,DepartmentofLinguistics,directsandteachesintheInternationalBusinessCommunicationProgram,ajointprogramwiththeLundquistCollegeofBusiness.HerworkasaconsultantandteachertrainerinESPhastakenhertocountriesthroughoutAfrica,Asia,Europe,LatinAmerica,andtheMiddleEast.SherecentlyservedontheBoardofDirectorsforTESOLInternationalAssociationandisco-authorofseveralbooks,includingEffectivePracticesforWorkplaceLanguageTraining:GuidelinesforProvidersofWorkplaceEnglishLanguageTrainingServices(2003:TESOLInternationalAssociation).
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Spaceislimited.Registeronlinetodayatwww.tesol.org/brazil
Registration Fees
• Forregistrationby18September2013:US$110(220BrazilianReal)
• Forregistrationafter18September2013:US$135(275BrazilianReal)
Registrationfeesincludeallmaterialsandrefreshmentbreaks.Inaddition,alleligibleparticipantswillreceiveaone-yearTESOLGlobalMembership.
Registration Options
Registerbye-mailandpayon-site(visitwww.tesol.org/brazilformoreinformation)
• PayinadvancethroughTESOL’ssecureonlineregistrationatwww.tesol.org/brazil
For More Information
Formoreinformationandregularupdatesaboutthiseventandtoregisteronline,visitTESOLInternationalAssociation’swebsiteatwww.tesol.org/brazil.
TESOLcontact:[email protected]
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