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BREAKING THE MYTH. WHY YOU DON’T ALWAYS WANT TO RANK #1 IN GOOGLE. Who am I ?. Born at 1990 B.Sc in Mathematics & Computer Science Google Partners Certified in Analytics and Adwords Co-Founder & CTO of algomizer (TASE: ALMO). Innovation Give & Takes for Today. - PowerPoint PPT Presentation
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WHY YOU DON’T ALWAYS WANT TO RANK #1 WHY YOU DON’T ALWAYS WANT TO RANK #1 IN GOOGLEIN GOOGLE
Who am I ?
• Born at 1990
• B.Sc in Mathematics & Computer Science
• Google Partners Certified in Analytics and Adwords
• Co-Founder & CTO of algomizer (TASE: ALMO)
29-01-20142/15
Innovation Give & Takes for Today
3/15
1 myth braking = lots of money saved!
29-01-2014
Buying media = paying to appear in front of your customers
4/15 29-01-2014
Innovation Give & Takes for Today
5/15 29-01-2014
Innovation Give & Takes for Today
Einstein Appesus
6/15 29-01-2014
Innovation Give & Takes for Today
““
I double the budget
I double the budget
You double the sales
You double the sales
””
29-01-20147/15
PAPAYY
PAYPAY
8/15 29-01-2014
9/15 29-01-2014
11
22
33
44
10/15 29-01-2014
$100 spend 3 customers
$200 spend4 customers
MONTH 1: Ranking #2, $33.3 spend per customer
MONTH 2: Ranking #1, $50 spend per customer
The average profit from a customer = $60
$100
11/15 29-01-2014
The Average Lie Caught in Action
12/15 29-01-2014
Beat The Myth!
13/15
Don’t check if it’s worthy on the average,
Check if the marginal addition is still worth it!
29-01-2014
algo-History
• 2012 Aviv & I founded “ADOSTER”
• 2013Went PublicNamed “algomizer”Recruited Noam Band as CEO
• 2014Purchased “Promodity” Technology
29-01-201414/15
Keep in Touch!
[email protected] / [email protected]
www.algomizer.com
29-01-201415/15
…(Now will be the best time for questions)