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Dr. Björn Thunström (SVP Marketing & Innovation) and Jon Haag (Director Design Studios)
Breaking the Silos
Innovation in Action, Stockholm, Nov 3rd 2015
2015-11-11Breaking the silos / Innovation in Action 1
Purpose of this workshop
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Create organizational adoption and metric's for Breaking the Silos- With best practice examples to illustrate
Breaking the silos / Innovation in Action
INNOVATIVE CULTURE – a must for speed and success
WHAT COULD BE A CLEAR SIGN ON INNOVATIVE CULTURE?
• BEEING MORE EXPERIMENTING
• GRASPING BUSINESS OPPORTUNITIES FASTER THAN OTHERS
• DARING TO MAKE MISTAKES (AND LEARN FROM THEM)
• STRUCTURES & PROCESSES THATSUPPORT THE INNOVATIVE CULTURE
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INNOVATIVE CULTURE – a must for speed and success
WHAT COULD BE A CLEAR SIGN ON INNOVATIVE CULTURE?
• BEEING MORE EXPERIMENTING
• GRASPING BUSINESS OPPORTUNITIES FASTER THAN OTHERS
• DARING TO MAKE MISTAKES (AND LEARN FROM THEM)
• STRUCTURES & PROCESSES THATSUPPORT THE INNOVATIVE CULTURE
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Being perceived as Innovation Leader requires to add new platforms for leverageIN EXISTING SILOS OR OUTSIDE SILOS?
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MAPS VIDEO Mobile platform ADS Venture
CapitalAutopilot
CarsSocial
Network
Home security &
Energy control
Attack areas for driving information value
Being perceived as Innovation Leader – from the customers’ perspective
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ONLINE RETAIL CONSUMER SEGMENTS
Openly sharing insights and collaborate with customers –The Viewpoint™, Stora Enso best practice
Breaking the silos / Innovation in Action
POLL: Can we organize our Innovation to break the silos on purpose?
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Question: Have you organized your innovation to avoid silo thinking?
Answers:1. Yes, we have done that and succeeded2. Yes, we have tried, but still face issues with
silos3. No, we have not thought of this 4. No, we do not have silos in our company
Breaking the silos / Innovation in Action
74%
10%
10%
6%
Breaking the silos… why do we have silos?
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CEO
Business Area 1
Business Area 2
Business Area 3
Business Area 4
Operations HR
Finance
HOW DO WE AVOID SILOS?
“Silos are often caused by conflicts or not fully aligned leadership teams”Patrick Lencioni - Silos, Politics and Turf Wars
Breaking the silos / Innovation in Action
Discussion: Can we organize to avoid silos?
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Breaking the silos – what silos?
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Organizational Charts drawing by Manu Cornet, http://www.bonkersworld.net
Breaking the silos / Innovation in Action
Breaking the silos – what silos?- best practice from Stora Enso
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METHOD 2: Breaking the silos with Design and Customer Experience - examples
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Version 1: just calendar, contacts and notes
A. Get the customers used to the new idea in a simple way
B. Learn and adapt for better customer experience
Version 1: just “1000 songs in your pocket”
Breaking the silos / Innovation in Action
Mar 1997 Oct 2001
Version 4: iPod ->iPod Touch -> iPhone
Millions of apps
Sep 2010
Version 3: many applications and uses
Feb 2000
Design Thinking example from Stora Enso: Buying Groceries online…
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Average order of ~2,000 SEK8 paper bags, 2 plastic bags, plus toilet paper and diapers
REFLECTIONS & SUMMARY
• Can we create better ways to organize Innovation for breaking the silos?
• May focusing on Customer Experience enable you to break the silos?
• Will Innovation structure and processes help us doing that?
• Can Design help us succeed with innovation in a collaborative way?
• Can we structure and build our Innovation KPI’s to avoid silos?
• What do you bring home as Key take-aways from this workshop?
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Conclusions from organizational silos
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How insights and collaboration in value chain could help
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How to structure innovation work
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Dr. Björn ThunströmSVP Marketing & Innovation+46 709 [email protected]
Jon HaagDirector Design Studios+46-70 [email protected]