Breakthrough Leadership Methodology Common Challenges and Gaps We’re Only Human Let’ s Change Mindsets We Should Measure Let ’ s Apply Learnings Let ’ s Work Together We Often Misunderstand Let’ s Take Action We Have Untapped Opportunities Solutions and Outcomes “ We’re wired neurochemically to react to fears and negative experiences that color our communication style and aspirations. ” Susan Winter, PhD Workplace Consultant for Conflict Resolution and Collaboration “ Emotions enter the business realm leading to generalizations and misperceptions. ” Ellyn Spragins NY Times Award Winning Author Letters to My Younger Self HBA METRO Event at Johnson & Johnson (2013) Event at Shire (2014) HBA PHILADELPHIA | HBA BOSTON Clarity with transparency On the same fundamental baseline Clearcut decision points Artificial walls torn down Diagnose subjective impediments Prioritize most disruptive generalizations Discovery Calibration 3 PHASE Implement processes; measure and reapply Clarity 1 PHASE 2 PHASE 2 $ Promotional review: rewrites, cycle time, claims Meeting time: quality & quantity Production & other costs Advocacy & sponsorships Attitudes & perceptions MILLION+ 8 $ MILLION MEDICAL, LEGAL, REGULATORY “ We DO come to the table with alternative solutions ” RESEARCH & DEVELOPMENT “ We DO consider competitive advantage when designing clinical studies ” COMPLIANCE: “ We DO focus on the business objectives” MARKETING: “ WE DO bake compliance into brand strategy” …the value of our cross functional team members and overlook the power of trust Move from subjective- to solution-focused decision-making HBA Executive Women’s Programs: Inspiring cross-functional teams for greater business efficiencies and career advancement …time and money wasted …against benchmarks drained during promotional review for every 10 brands For each day a drug is delayed from market, sponsors lose up to What we think and believe affects business outcomes, career advancement and trust Unconscious negative perceptions disrupt communication and behavioral pattern s We have an opportunity to diagnose and eliminate generalizations for greater business impact Do you agree? Help rank myths Contribute to a white paper DIA-HBA Leadership Project Accelerating leadership, talent, and impact for medical, legal, regulatory and compliance professionals ENTER CODE DIAHBA TO DOWNLOAD Launch Efficiency Across Sectors Readiness to Lead Regulatory Relationships Traditionally viewed as “untouchable” yet industry has developed close partnerships Women in many functions often hold themselves back from executive positions Industry, payers and providers are just learning how to collaborate Teams with high stakes have limited time to get it right Purpose: Myth Busting is a new leadership alignment technique that teaches us how to change our mindset about one another’s value and our individual contributions to the business. This process fuels trust, saves time/money, and advances careers. Objectives/Methods: • Identify and eliminate misperceptions and judgments for greater business efficiency and impact • Share authentic insights from successful executive leaders— development to commercialization • Apply new learnings to current and future business opportunities to improve outcomes Ilyssa Levins, President and Founder, Center for Communication Compliance (CCC) - 2014 HBA STAR Award Recipient

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Breakthrough Leadership Methodology

Common Challenges and GapsWe’re Only Human Let’s Change Mindsets

We Should Measure Let’s Apply Learnings Let’s Work Together

We Often Misunderstand Let’s Take Action

We Have Untapped Opportunities

Solutions and Outcomes

“We’re wired neurochemically to react to fears and negative experiences that color our communication style and aspirations.” Susan Winter, PhD Workplace Consultant for Conflict Resolution and Collaboration

“Emotions enter the business realm leading to generalizations and misperceptions.” Ellyn Spragins NY Times Award Winning Author Letters to My Younger Self

HBA METROEvent at Johnson & Johnson (2013) Event at Shire (2014)

HBA PHILADELPHIA | HBA BOSTON

Clarity with transparency

On the same fundamental baseline

Clearcut decision points

Artificial wallstorn down

Diagnose subjective impediments

Prioritize most disruptive generalizations

Discovery

Calibration

3PHASE

Implement processes; measure and reapply

Clarity

1PHASE

2PHASE

2$Promotional

review: rewrites, cycle time, claims

Meeting time:quality & quantity

Production & other costs

Advocacy & sponsorships

Attitudes & perceptions

MILLION+

8$ MILLION

MEDICAL, LEGAL, REGULATORY

“ We DO come to the table with alternative solutions”

RESEARCH & DEVELOPMENT

“We DO consider competitive advantage when designing clinical studies”

COMPLIANCE:

“We DO focus on the business objectives”

MARKETING:

“WE DO bake compliance into brand strategy”

…the value of our cross functional team members and overlook the power of trust

Move from subjective- to solution-focused decision-making

HBA Executive Women’s Programs: Inspiring cross-functional teams for greater business

efficiencies and career advancement

…time and money wasted

…against benchmarks

drained during promotional review for every 10 brands

For each day a drug is delayed from market, sponsors lose up to

What we think and believe affects business outcomes, career advancement and trust

Unconscious negative perceptions disrupt communication and behavioral patterns

We have an opportunity to diagnose and eliminate generalizations for greater business impact

Do you agree?

Help rank myths

Contribute to a white paper

DIA-HBA Leadership ProjectAccelerating leadership, talent, and impact for medical, legal, regulatory and compliance professionals

ENTER CODE DIAHBA TO DOWNLOAD

LaunchEfficiency

Across Sectors

Readinessto Lead

RegulatoryRelationships

Traditionally viewed as “untouchable” yet industry has developed close partnerships

Women in many functions often hold themselves back from executive positions

Industry, payers and providers are just learning how to collaborate

Teams with high stakes have limited time to get it right

Purpose: Myth Busting is a new leadership alignment technique that teaches us how to change our mindset about one another’s value and our individual contributions to the business. This process fuels trust, saves time/money, and advances careers.

Objectives/Methods:•Identify and eliminate misperceptions and judgments for greater business efficiency and impact •Share authentic insights from successful executive leaders— development to commercialization •Apply new learnings to current and future business opportunities to improve outcomes

Ilyssa Levins, President and Founder, Center for Communication Compliance (CCC) - 2014 HBA STAR Award Recipient