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Communicating in a NuclearEmergency:The Changing Environment
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Changes in Communication:A Quick Recap
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The Internet Changed Everything:Instant, Global
Communication
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Global Social Media Statistics: 340 million tweets a day
900 million Facebook accounts
One-third of the world has internet access
40 percent of tweets come from smart phones
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An accident anywhere is an accidenteverywhere
=
Communication anywhere is acommunication everywhere and
increasingly instant, and not from thenational regulator
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TMI employeescontaminated from dust
during an outage Workers send texts to
their families
Media reports that theplant is being evacuated
Case in Point
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Three Maxims of Crisis Com:
Communicate Early
Communicate Often
Communicate Clearly
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Communicate Early, Often,and Clearly
Earlyeven if its just we know theres aproblem
Often Keep repeating information, repetition isimportant to
people in a crisis
Clearly Leave out jargon and technicallanguage
Get out even the bad news Journal of PRSAfound journalists
become and stay suspicious
when critical information is withheld.
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Prepare for a Crisis
You can and must plan
You can and must practice
Have pre-written materials, a dark website,etc.
Use social media as an extra tool that
provides unfiltered communication from theregulator to the
public.
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Social Media Use bythe NRC
The NRC Blog was six weeks old in March 2011
Average views went from 400 a day to 5,000+ a day
Blog comments and questions guided communicationproducts.
Allowed us to know about and address misinformation
andmisperception quickly
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NRC Social Media Usage Today
Blog stats
Twitter stats YouTube stats
Flickr stats
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Recap The communication environment is changing
and we must make greater use of social media We must plan ahead
to use social media in a
crisis Communicate early, often and clearly. Plan for and
practice crisis communication Questions?
