DAVOS, 14 October 2015 / Jan-Willem Vosmeer – Manager Corporate Social Responsibility

Brewing a Better World

95% water

170 breweries

in 71 countries

81,000 employees

nr 1 in Europe

nr 3 in the world

30% to 3.5 hl/hl

Ambition raised:

Reducing CO2 emissions

Green Cooling

Average energy saving: 40%Average energy saving: 75%

Green Distribution

Sourcingsustainably

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80%

20%

Barley Harvest

Feed BarleyMalting barley

49%

36%

7%

8%

World Grain Harvest 2013

Maize Wheat

Barley Other

CHALLENGE: MALTING Barley Requires Cooperation

Developing an Industry Standard through SAI

, considering membership

AFFILIATE MEMBERS

SOCIETY (PEOPLE)•Food Quality & Safety•Rural, Social, Economic conditions•Working Conditions•Training

ENVIRONMENT (PLANET)•Soil treatment•Water usage and depletion avoidance•Biodiversity•Energy

ECONOMY (PROFIT)•Farmers Income•Food Supply•Optimisation of Benefits•Diversification

FARMING SYSTEMS•Site Selection and Management•Yield, Variety, Fertiliser•Planting Material•Crop Management

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SAI Farmer Self Assessment

Example Agricultural Scheme: Project Skylark

10 years

> 400 farmers

Local Sourcing: Creating Shared Value

AdvocatingResponsible

consumption

Advocating Responsible Consumption

Three tier approach:

1. With the Industry

2. Through our Partnerships

3. Through our Brands

Advocating Responsible Consumption

Three tier approach:

1. With the Industry

2. Through our Partnerships

3. Through our Brands

Advocating Responsible Consumption

Three tier approach:

1. With the Industry

2. Through our Partnerships

3. Through our Brands

Protecting water resources

4,5 l/l Fresh water intake

Water Treatment Plant

1,5 l/l (product, evaporation,

bijproducts)

3,0 l/l to WWTP

Biological Waste Water Treatment

3,0 l/lDischarge

Water is essential in the brewery

Water is crucial in our supply chain

Brewing

3,9hl/hl

Malting

1,0hl/hl

Containers

0,5 - 8,0hl/hl

Barley

100 - 250hl/hl

Risk assessment

23 Priority-1 sites

Source Vulnerability Assessment

Training Water Sustainability Team

SOURCE WATER PROTECTION PLAN

Risk MitigationStakeholder

Engagement PlanWater Balancing

Plan

Ethiopia

Public Private Partnership

Some activities:• Building sand dams • Capacity building water supply authority• Set up of groundwater monitoring system

Ultimate goal:Reduced water stress and improved access to water for 200.000 people by 2018

MONTERREY HURRICANE ALEX

MONTERREY METROPOLITAN WATER FUND

Preserving the watershed that supplies more than 4 million people in and around Monterrey

MONTERREY METROPOLITAN WATER FUND

o Prevent Floodings

o Improve the infiltration of the watershed

o Educate and communicate

o Develop management skills for environmental resources

MONTERREY METROPOLITAN WATER FUNDPine Nursery “Mujeres Unidas por la Reforestación”

MONTERREY METROPOLITAN WATER FUNDPayment for Ecosystem Services

MONTERREY METROPOLITAN WATER FUND

Results so far

o This year reforestation of 250 ha (average density 1,000 seedlings per ha)

o 130 ha HEINEKEN => balance approx. 100,000 m3 water in the long run

Other projects

- Construction of pine nursery (producing 500,000 seedlings per year)

- Establishment of 5 seed orchards

- 1,250 ha under protection Payment for Environmental Services

ACCELERATING AND SCALING UP GLOBAL PARTNERSHIP

Thank you!