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Creating the Marketplace for Sustainable Energy Assets
Bridging the Finance Gap
28 March 2019
OUR STORY
From the
US… …to Europe
Joule Assets launched in 2010 as a NY-based investment fund
for Energy Reduction Assets (ERA) – focusing on projects under
$1 million.
Today Joule Assets Inc. deploys PV and clean energy with
municipalities as clients through Joule Community Power.
With a history Joule Assets Europe launched in 2016 with
the SEAF H2020 project, to shape the EU SEA market.
The SEAF project aimed to bridge the gap between
finance and sustainable energy projects across Europe,
through the development of an online platform, eQuad.
c
OUR MISSION“Our mission at Joule Assets Europe is to bridge the gap between finance and sustainable energy projects. We create the
market through our eQuad platform, which expedites the finance process for real projects on the ground, and we shape
the market through influencing policy at EU and local level, and our involvement in EU projects.”
Jessica Stromback, Chair and SVP, Joule Assets Europe
CREATING THE MARKET
SHAPING THE MARKET
• Stakeholder engagement and outreach for wider industry
• Market shaping through EU project expertise
• Influencing policy through engagement at EU and national level, with a focus on supporting ESCO growth and
innovative financing mechanisms.
• Portfolio development and market creation for EE and DRES in Europe through platform
• Financial due diligence and risk assessment
• Contract development – from term sheet to master agreement
CREATING
THE MARKET
Bridging the finance gap in energy
efficiency through the eQuad platform
A project’s journey toward finance
We help ESCOs, engineering firms, and construction companies across Europe access
appropriate project investment by providing third-party valuation, performance
insurance, project certification, and due diligence that facilitate and expedites funding
for energy efficiency projects.
The Journey:
Project Developer
VALUATION INVESTOR-PROJECT
HANDSHAKE
INSURANCE
QUOTATIONSTANDARDISATIONCONTRACT
DEV.
SUPPORT
ESCO Finance needs
The key to growth is not technical, it is contractual!
Barriers:
• Size & Scalability
• Performance Risk
• Lack of standardisation
• Lack of financial knowledge
• Balance sheet burden
Solutions:
• Umbrella contracts to bundle projects with equal capabilities
• SPV structures: Align requirements between projects
• Performance risk mitigation through performance insurance
• EPC contracts: off balance sheet and performance based
• Innovative ad-hoc financing solutions
eQuad Investor Network
INVESTMENT FUNDS
BANKS
HIGH NET WORTH INDIVIDUALS
CROWDFUNDING
CASE STUDIES
Before and after financing deal
eQuad
Due DiligencePerformance
Insurance
Finance offer
of £5 million
7 days 10 days
PROJECT
1
PROJECT
2PROJECT
3
PROJECT
4
PROJECT
5Pipeline
£370k
Standardized investor-agreed
LaaS agreements
Off balance
sheet finance
LED supplier Product
warranties
Case Study I: Lighting-as-a-service
✓ Financing Process: lighting-as-a-service well understood and safe. Fund
was interested and the negotiations were simple.
✓ Criteria: we have £5 million to spend in 1 year – “you spend it for us on
lights”. Contractor had clients to make this realistic.
✓ Key Risk Concerns: 1) Pipeline risk, 2) Credit risk of various end clients
✓ CHALLENGE: Fund is large, took over 5 months to complete 3 simple
agreements with ESCO
➢ Financial deal secured - £5 million SPV secured for ESCO for 1 year
➢ BUT – ESCO lost pipeline due to long investor process that was not fit for
purpose and had to start building their pipeline from scratch.
Process
• Contract standardization matters! ESCO-client, ESCO-fund, Fund-Client
• The Fund’s experience level matters
• The ESCO: Will use this as a launching pad for their business. Gain clients and
attract an equity investor in their company
Main Learnings
Investment Case I: Lighting-as-a-service
Outcomes
Investment Case II: Shared Savings
Energy efficiency upgrades for retail chain in Italy
FUNDS REQUIRED €4 million
CLIENT Italy retail establishment
NUMBER OF
SITES/BUILDINGS
500+ (64 sites already completed – ESCO self
finance)
TECHNOLOGIESLighting, HVAC, Refrigeration, Other (dependent
on individual site)
OBJECTIVES
Replicate in all buildings the project already
implemented and operational in 64 buildings
(CAPEX provided by Contractor)
ANNUAL SAVINGS €3 million
CONTRACT DURATION 7 years
ROI 3 years
CLIENT FINANCE NEEDS Set up SPV for “ramp up” period of project
Investment Case II: Shared Savings
✓ ESCO track record – Contractor had proven years of experience with the same
technology and projects of similar scale in different markets.
✓ Strong credit rating of contractor and end client. Contractor also had strong
balance sheet and was willing to take on performance insurance as additional
guarantee against any shortfall in performance
✓ Equipment was proven and from a trusted, internationally recognized
company
✓ Repeatability of projects, easy to aggregate
✓ Timeline of installation fit well with timing of fund
✓ A large portion of CAPEX was already behind
✓ CHALLENGE: Credit worthiness of parent company (end client)
➢ Investor offered to finance the project but increased cost of finance due to
poor credit worthiness of parent company
➢ ESCO left the deal and the project has not been implemented.
Investor response - YES
Final Outcome – ESCO chose no deal
Is there a future for EPC from the financiers’ perspective?
YES!
The money is there and the will is there.
CONCLUSIONS
EPC..
✓ Reduces risk for investors
✓ Gives contractors skin in the game
✓ Can incentivize end-clients
• A lack of contract standardisation
• A lack of risk assessment standardisation
• A lack of access to growth capital for ESCOs
• A lack of Project Developers’ robust project pipelines
• Credit worthiness of clients is an issue beyond EPC
However – challenges remain:
Many of these problems are beyond what eQuad was
designed to do;
But we have to start somewhere!
CONCLUSIONS
Look to develop the market in a way that
standardises risk assessment and contracts for
investors
• A billion € market rather than millions
• Leading to lowered cost of capital
• Confidence and scaling, aggregation
• Growth
Joule’s Vision Remainsto remove finance as a barrier to the growth of
the green economy
TO DO THIS
THINK BIG
WEBINARS
17 April | 13:00 – 14:00 GMT
“Self finance, debt, equity, available finance today and investors
requirements”
https://www.eu.jouleassets.com/the-power-of-ee-third-webinar http://go.leonardo-energy.org/190418DSMU48_Join.html
18 April | 15:00 – 16:00 CST
“From EU Project to Market Enabler:
Creating the marketplace for
Sustainable Energy Assets”
Scalable Innovative
Financing for Smart Buildings
Smart Energy in
Practice: Collection of
use cases on digital
decentralised solutions
Publications
IEA Energy Effiency
Report 2018
White Paper: The Sustainable
Energy Asset Framework
Further Reading
17
Thank you!
Caroline Milne
Director of Marketing and Communications
Joule Assets Europe
+32 (0) 4 87 54 39 07