Brief 6 - Selection - submissions boards

Elliot McKellar OUGD303

01/07BriefBrief 6 - Selection

Brief 6 Brief 6 is a selection of smaller briefs I have completed over the time course of the final major project. The projects I have showcased for these boards are - All Over The Face - Brand Identity & Stationery- In-Fruh-Stuhk-Cher - A Series of Lectures- Locations - Italy Photo Journal

Selection


02/07

Concept

There were four different titles to Bryonys practice and she wanted to be recognised as a pattern designer, art director, stylist and photographer with this in mind. I wanted to create an identity which was clearly recognisable but could also work in four different ways which would represent her different titles.

All Over The Face - Branding/Identity Brief 6 - Selection

AOTF AOTF (All Over The Face) is a collaboration with Bryony Drewhirst a 3rd year Printed Textiles & Surface Pattern student at Leeds College of Art. Bryony was seeking a Graphic Design Student to create an Identity for a her under the name All Over The Face.

Considering the name ‘All Over The Face’ and the four different practices it was a necessary move in my opinion to create 4 different logo-types. The lettering is bespoke, I have designed it especially for this logo.


Brief 6 - Selection All Over The Face - Branding/Identity 03/07

AOTF As part of the collaboration with Bryony I had to apply the identity across a range of appropriate business stationery. Business Stationery included business cards, letterhead and compliment slip. To Communicate the fact that she’s a patter designer I have included some of her works in the stationery as back pages to really show off her work. The bright colours really help these workings stand out.

Mobile: 07980381320Email: [email protected] www.alloverthefacedesign.com

All Over The Face

Pattern Designer & Creative DirectorBryony Dewhirst


All Over The Face



All Over The Face



04/07

The design direction was to break the word infrastructure up to its pronunciation syllables by doing this it shows the structure of the word, a subtle decision but helps drive the concept and theme visually through the design.

A2 Posterinfrastructure

www.250aka. architektur.abk-stuttgart.de

abk-stuttgart.de infruhstructure-series.com

FR

UH

STRUHK

Sunday - 05.04.12

15th May Prof. Günter Zamp Kelp> simultaneously: Presentation Catalog Architecture FG

05th June Andreas Bründler12th Prof. Osamu Ishiyama June

> simultaneously: Prof. Osamu Exhibition Opening26th June Prof. Boštjan Vuga

03. July, Prof. Dr.-Ing. Sokratis Georgiadis

Friday - 03.04.12

11.30am - Francesca Ferguson - Urban Drift , Berlin / Basel13.00pm - Holger Kehne, - Plasma Studio, Manual Gautrand

15.30pm - Mark Blaschitz Paris, - Splitterwerk, Graz19.00pm - Wolf D. Prix, - Coop Himmelblau, dates of falls

20.30.pm - Will Alsop, RMJM London, dates of falls

CH

ER

Saturday - 04.04.12

10.00am - Fritz Auer, Auer + Weber, Munich / Stuttgart : Learning from the life of the doctrine ....

12.00pm - Barbara Holzer, Holzer Kobler architectures, Zurich : Mise en scène <wv 104-01>

17.30pm - Antón García-Abril, ensamble studio, Madrid / Mexico : Stones + beams (lecture in English)

20.00pm - Alexander Black, David Chipperfield Architects / Berlin : Find instead of inventing

Infrahstructure 3rd __ 5th April A series of Lectures

Infrahstructure A Series of Lectures

At the Architectural Association 36 Bedford SquareLondon WC1B 3ES

IN

In-Fruh-Struhk-Cher is a proposed event consisting of a series of Lectures about architecture at the Architectural Association. I set this as a one day brief and it consisted of developing a concept and identity, posters design and a program for the series of lectures. The Project is targeted at Architecture students and professionals and like minded people who are interest in construction and inte-rior design.

A2 Poster Single SidedFull Color240 GFSmith Colorplan - Cool Grey

Brief 6 - Selection In-Fruh-Struhk-Cher


Brief 6 - Selection In-Fruh-Struhk-Cher 05/07

Specifications A5 Format Interior - 210gsm - White matte stock Exterior - 240 gsm - GFSmith Cool Grey Full Colour CMYK

About The program for the series of talks for the eventIn-Fruh-Struhk-Cher. Content includes the lecture series and times as well a showcase of work for the visiting lecturers as well a brief summary of their practice and the content/context of their lecture they will be presenting.


Brief 6 - Selection Locations - Italy Photo Journal 06/07

44pp Interior 190gsm double sided white matte Cover - 240 GFSmith Lockwood Greem/Full Colour CMYK Binding - Saddle Stitched A2 Poster - 240 - Pristine White Matte

Italy Photo Jounal

The brief was to create a visual engaging documentation of a trip I went on to Italy last summer. The layout should be authentic to match the film photographed images being used. As the publi-cation is image heavy it was necessary to create a layout which wasn’t static and each page had to feel fresh.

Italy guide

italy 2011

milan / lake garde / verona / venice

Locations

locations

italy - 2011

milan / lake garde / verona / venice

SpecificationsA2 Poster Insert

The Publication also includes an A2 poster insert which is a series of photographs taken on the trip which have been hindered by a thumb/finger thus disrupting the photograph.


Brief 6 - Selection Locations - Italy Photo Journal 07/07

Layout

v e r o n a

p.22

v e r o n a

p.23

v e n i c e

p.08

v e n i c e

p.09

v e n i c e

p.14

v e n i c e

p.15

l a k e g a r d e

p.03

l a k e g a r d e

p.02

l a k e g a r d e

p.06

l a k e g a r d e

p.07

The Layout is kept very minimal whilst changing throughout the narrative of the book so the layout doesn’t become more static break spreads in the form of double spread duotone imagery is used to help slow the pace of the book down.

Typesetting Heading and page numbers are set in Apercu by Colophon Foundry 18pt copy and 36pt titles.

Documents

Brief 6 - Selection - submissions boards