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Patron Driven Acquisition and STM Content ALA Midwinter 2011 Matt Barnes Vice President Academic Sales [email protected]. Brief Background. ebrary provides preview access to ebook titles of a library’s choice. Purchases are triggered based on usage. Pilot version: Sept. 2009 to Sept. 2010 - PowerPoint PPT Presentation
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Patron Driven Acquisition and STM ContentALA Midwinter 2011
Matt BarnesVice President Academic Sales
Brief Background
• ebrary provides preview access to ebook titles of a library’s choice.
• Purchases are triggered based on usage. • Pilot version: Sept. 2009 to Sept. 2010• Product version: Launched October 15th
Generic PDA Process
Non-owned titles selected
Non-owned titles selected
Free MARC records Provided
Free MARC records Provided
Titles enabled on Library ‘channel’Titles enabled on Library ‘channel’
Patrons ‘trigger’ some titles
Patrons ‘trigger’ some titles
Library is invoiced for triggered titlesLibrary is invoiced for triggered titles
Discussion Question 1
What has been the scale of PDA in the sciences in
research libraries?
STM Sales Overall – FY10
PDA Title Selection vs Purchases
STM accounted for 30% of what selectors added to their PDA pilot program
STM accounted for 26% of what Patrons ‘triggered’ during ebrary’s PDA pilot
PDA Title Selection vs Purchase
STM accounted for 31% of what selectors added to their product PDA program
STM accounted for 20% of what Patrons have ‘triggered’ thus far with ebrary’s product PDA
Discussion Question 2
Has PDA affected sales of books in the sciences?
PDA as a % of Sales
• Pilot PDA was purposely limited• Product PDA only available since Oct 15th
However…
• PDA equaled 8 percent of FY10 perpetual title revenue
ebrary customer survey Jan 2010
Content Selection• 80% view PDA as fitting in the CD strategy. Few believe
it will replace selectors• 50% (75% ARL) want PDA integrated with book vendor• Most libraries plan to start with 10 to 20 percent of their
budget
PDA Popularity Contest
BISAC% of PDA Purchases
BUSINESS & ECONOMICS 13.14%
PSYCHOLOGY 8.86%
SOCIAL SCIENCE 8.76%
POLITICAL SCIENCE 7.43%
SCIENCE 7.28%
MEDICAL 5.98%
COMPUTERS 5.03%
HISTORY 4.83%
EDUCATION 4.63%
RELIGION 4.08%
TECHNOLOGY 3.96%
LANGUAGE ARTS & DISCIPLINES 3.75%
LITERARY CRITICISM 3.72%
PHILOSOPHY 3.05%
MATHEMATICS 2.75%
Discussion Question 3
Have libraries been selecting one format
(print/electronic) over another? Or a combination
of both?
Ebook Adoption
Survey: Over 50% of patrons often or very often prefer ebooks to print books
Discussion Question 4
Will PDA influence scholarly publishing in the sciences in
the future?
Ebrary customer survey Jan 2010
Key Drivers• 70% (80% ARL): Putting more content in front of patrons• 30% (20% ARL): Cost savings• 30% (43% ARL): Saving selector time
Questions
Publishers:Leslie LeesVice President Content [email protected]
Libraries:Matt BarnesVice President Academic [email protected]