Bring Out the Leader Within You

Bill Seidman Rick Grbavac

Cerebyte, Inc.

Agenda

• Why be a leader? • Discovering the Intangibles • The 7 intangibles of great

leadership • A science and methodology for

developing the great leader in you.

Do I need to be a leader?

• What do we mean by “leader”? –  Not just someone who is on an org

chart or a celebrity –  Someone who helps others be

successful in life

• Real Leaders feel great about themselves –  Making a contribution –  Sense of control and confidence –  Financial compensation –  Greater impact and influence

How We Got Here

Creating the Model of a Great Leader

–  Intel Invention of the Wisdom Discovery process

–  Development of the neuroscience-based learning methodology Launch and Guided Practice

–  Diverse leadership roles Executives to individual contributors

–  Diverse industries high tech, fast food, insurance, healthcare, consulting…

Regardless of leadership role, industry or country…

What we learned from the Stars

The stars described and organized their Secret Sauce …

in a similar way!

The specifics varied according to role but the structure was identical…and the way the approached the discussion was

identical.

5 Intangibles From the Stars

Passionately commit to a

purpose

Build consensus around the

purpose

Thoroughly prepare to

execute

Inspire a transformative

culture

Lead from a flow state

Passionate Purpose

Having a correct mental model of self and business

Compelling Social Good

Deep, authentic commitment to

achieving something of great

importance

Confidence in judgement

based on doing personal

homework

Purpose

Build Consensus

Purpose

Consensus

Establish a mutually beneficial network

Leverage collective strength

Get everyone aligned

Consciously and systematically

Prepare to Execute

•  Always nail the basics of preparation and accomplishment

•  Know how to appropriately plan • Manage resource allocation and

commitment

Purpose

Consensus

Prepared

Critical (and often neglected) transition from vision to action

Transformational Culture

Proactively build a transformational culture around yourself

– Model transformational behaviors – Think of culture and depth – Actively articulate and share a collective

purpose and path to mastery – Study execution

Purpose

Consensus

Prepared

Transformation

Personal Culture Drives Success

Leading In the Flow

•  Doing good things and getting it done well •  Deep sense of rhythm and confidence •  Complete self-aware authenticity •  Based on doing the work to get there…(no twitter

version of flow)

Tremendous personal feeling …

Purpose

Consensus

Prepared

Transformation

Flow

Flow

is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus,

full involvement, and enjoyment in the process of the activity -- Wikipedia

2 Intangibles We Observed

How did the stars learn these attitudes and skills? Star leaders: 1. Own their learning 2. Use reflection to gain power

2 Intangibles We Observed

Star leaders Own Their Learning – Are proactive and inquisitive – Completely integrate learning and leading – Don’t wait for someone to tell them what

they need to know

Own Learning

Purpose

Consensus

Prepared

Transformation

Flow

2 Intangibles We Observed

Star leaders Use to Gain Power

– Variation of the exploding field of mindfulness

– Highly structured and Purposeful •  Formal allocation of time to reflect • Focus reflection on learning • Share results of reflection

…the foundation for all other aspects of great leadership…

Own Learning

Purpose

Own Learning

Reflection

Purpose

Consensus

Prepared

Transformation

Flow

Tips for Developing the Leader within You

Do you want to be a leader?

Neuroscience creates opportunities to develop your leadership intangibles

Learning Thru Reflection = Power

Keep a Learning Journal and record a learning every day

Schedule time every day just to reflect

•  What did I learn about myself?

•  What are the implications?

•  Who can I share it with?

Set-up a diverse, but safe group of others to share ideas

Identify “practical experiments” to try something new – 1 per week

Build Your Purpose

Begin by completing the statement: I am great because I…

1.  Brain storm a list of all of the possible answers to this question

2. Highlight the “power” words or phrases from your list 3.  Form these power words or phrases into 1-3 sentences

a)  No more than 300 characters b)  Focus on power words

4. Read it out loud a)  Excited? – you have your purpose b)  If not – keep writing

Tips for Building Consensus

•  Purpose Story: Create a compelling story about your purpose – why me? Why us? Why now?

•  Know your audience: Create a map of other people you want to work with to achieve your purpose –  Ask: “What value does the purpose create for them?” –  Ask: “What role do I want them to play?”

•  Connect: Meet with them to discuss your purpose –  Be “present” –  Listen and drive – a difficult balance to hold

Tips for Preparing for Action Preparation creates influence

•  IT IS NOT - “Ready-Fire-Aim” or “Ready-Aim-Aim- Aim…”

•  IT IS - Systematic preparation of self and others to achieve greatness

Determine how much planning and what type of planning is appropriate •  Back of the napkin or formal process – time and benefit

trade-offs •  Set tangible, actionable objectives •  Check to make sure all of your colleagues align with the

objectives

Create A Personal Culture

•  What is a personal “culture?” –  Surrounding yourself with good people

matters –  This is a conscious process that takes

courage

•  Proactively build your surrounding “culture” –  Survey your environment –  Focus first on developing your current

bright spots –  Develop a plan for reducing the influence of

your “black holes”

Live in Flow

Occurs when you have done all of the previous work

Achieving a magical state where everything comes together – the athletic

“zone” This is the payoff – you are successful

and…you feel great

7 Intangibles of Great Leaders

Passionately commit to a

purpose

Build consensus around the

purpose

Thoroughly prepare to

execute

Inspire a transformative

culture

Lead from a flow state

Contact Info

• Dr. William Seidman – 503-684-1538 –  William.Seidman@Cerebyte.com

• Rick Grbavac – 503-444-9352 –  Rick.Grbavac@Cerebyte.com