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"Bringing Berkeley City Government to UCB"
Emily LyLillian Wang
PP 156 - Exercise IISeptember 15, 2011
Presented to Berkeley City Council Member, Gordon Wozniak
Overview = Parti
Engage Students
Gather opinions, input
User focused Internship Program
Overview = Goals
1.increased active engagement from the "non-usuals"
2.foster more inclusive, balanced, and diverse opinions
3.modernize communication system
Overview = Internship Program
Model UserS • U1 = Interns• U2 = Students • U3 = Participants
How Will Berkeley City Govt.Get Interns?
City of Berkeley
Callisto, Berkeley's Job Website
Department Advisors' email list serve
Career Center, Career Fairs
Internship Program
Interns
Media Production
Marketing/Social Media
Administration
Development
1. Media ProductionMedia Production Intern
Promotional video clips (CAL
TV)
General Student Body Population
Council Meetings Details
DeCal students, Interns
2. Marketing/ Social Media
Marketing/ Social Media
Promote BBCGTB Program
Revamp OpenTown Hall
Advertise
Social Media: Facebook, Twitter,
Blogspot
Revamp: Show specific district
issues
Flyers, Tabling, etc.
General student body/ DeCal Students
Citizens and Residents General student
body
Blogspot
3. AdministrationAdministration Intern
Arrange Decals Conveys information from discussion forums and DeCal to Berkeley City Gov't
Oversees the Evaluation System
DeCal Students Berkeley City Officials
4. Development - DeCal
Development Intern
Develop DeCal/Teach
Gather DeCal students opinions -> Admin Intern
DeCal Students Berkeley City Officials
Decal• 3 Sections• Taught by
Development Interns
(Self) Evaluation System
Participant information:• Location in
Berkeley?• Cal Student?
Results:• :) = increased• "/ = static• :( = decreased
Why Choose This Program?
• Low cost v. potential high benefits = low risk
• Debate + Dialogue = meaningful• Alternative way to engage
• Economic benefits• Self-sustaining system
