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Bringing Them Back: How Data is the Key to Reaching and
Retaining Adult Learners
SHEEO Higher Education Policy Conference: Getting to 2025 August 7, 2013
Maria H. Coons, Ed.D.
Welcome!
TODAY’S OBJECTIVES
Objectives
• To explain how Harper used national data to inform the
strategic plan
• To understand the importance of using research data in
developing adult learning experiences
• To understand the importance of local data to better
serve adult learners
AGENDA
CHALLENGES
SOLUTIONS
Fast Track
Advanced Manufacturing
The Challenge
National Context
The Challenge: 2010
More college students
earn credentials/
complete
Culture of going
to College
Student achievement
data to reinforce student
success rates
The Challenge
5 Million Americans
The Challenge
The Challenge
• Other Data/Research
• Anthony Carnevale – Georgetown’s Center on Education
and the Workforce
• 2018 – Need for 22 million new college degrees
3 million short (degrees)
4.7 million will need postsecondary certificates
(labor market value)
• HR Policy Association
• Shortage of qualified workers
• Skills gap
The Challenge
• Market Segment - Data
The Challenge
• Market Segment - Data
The Challenge
• Market Segment - Data
The Challenge – Adult Student
Local Market Data
• Environmental Scan: Education
• Illinois: 29.5% Bachelor Degrees or Higher
• Chicago Metro Area: 32.0% Bachelor Degrees or Higher
• Harper’s District: 42.3% Bachelor Degrees or Higher
The Challenge – Adult Student
Local Market Data
• Environmental Scan: Commuter Patterns
• 307,000 commuted into the District
• 59% - 30-54 years old
• 40% - some college or less
The Challenge – Adult Student
Local Market Data
• Environmental Scan: Other
• Unemployment Rate – Increasing since 2006
• High Gas Prices
• Middle Skills Positions in Higher Demand
• Income Levels Decreased
• Declining K-12 Population
• Competition in Post-secondary Market is Rich
The Challenge – Adult Student
Persistence
• Fall to Spring
• Incoming High School Students – 74%
• Adult Students – 52%
• Fall to Fall
• Incoming High School Students – 69%
• Adult Students – 32%
Solutions – Adult Student
Solutions – Adult Student
Qualitative Data
ENROLLMENT
PERSISTENCE
COMPLETION
Relevant Programs
Tied to Labor Market
Solutions – Adult Student
ENROLLMENT
PERSISTENCE
COMPLETION
Course Sequence
Course Choice
Connections
The Campus Experience
Solutions – Adult Student
ENROLLMENT
PERSISTENCE
COMPLETION
Stackable Credentials
Cohort-based Programs
Celebrations
Solutions – Adult Student
Solutions – Fast Track (Certificate)
Solutions – Fast Track (Degree)
Solutions – Fast Track (Degree)
Solutions –Manufacturing
Solutions –Manufacturing
Persistence
• Semester to Semester
• 92%
• Year to Year
• 86%
Completion • 78%
Results – Fast Track
• 57 students enrolled
• 14 full-time and 43 attended part-time
• 14 students
• (100% of the full-time students passed the MSSC CPT
certification
• 13 students were accepted as interns with partner
manufacturers
• 9 were offered continued employment (69% placement rate)
Results – Manufacturing
Contact Information
Dr. Maria Coons Vice President
Workforce & Strategic Alliances
Senior Executive to the President
847.925.6143
Harper College
Questions
Thank You!
Locating Ready Adults
Regental Data System Analysis
Degree-Seeking Students with 90 or More Credit Hours
Enrollment Matched with Each Subsequent Term
Fall 2003 – Summer 2008 Terms
531 Ready Adults Lost in System Each Year
National Student Clearinghouse Analysis
768 Enrolled Elsewhere (29% Graduated)
167 Attend SD Institutions (18% Graduated)
Eligible Pool of Ready Adult Students
Average of 378 Each Year
Completed an Average of 124 Credit Hours
Retained in South Dakota Without Degree
309 369 331 337
543
0
200
400
600
FY04 FY05 FY06 FY07 FY08
Factors Affecting Ready Adult Departure
Good Academic Standing
90% - Traditional Student Population
99% - Ready Adult Population
Proficiency Examination (CAAP) Pass Rate
91% - Traditional Student Population
99% - Ready Adult Population
Institutional Exit Surveys
7% - Irreversible Circumstances (Deceased, Criminal Hearings, Military
Service)
7% - Institutional Fit (Size, Program Availability, Proximity)
27% - No Response/Other
59% - Policy Related Barriers (Work, Schedule Conflict, Family Leave,
Illness/Injury)
Final Semester – “Life Happens”
Academic Performance
Cumulative GPA – 2.87
Final Term GPA – 2.12
1,161
153
435
750
1,891
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
0.00 0.01-0.99 1.00-1.99 2.00-2.99 3.00-4.00
Ready Adults Final Term GPA
Tangible Outcomes from Project General Studies Program
Parachute Program for Specialized Majors
Nursing, Education, Engineering, Pharmacy, etc.
120 Credit Hour Degree Programs
Hybrid Courses
Established Coding Policy
Better Link Online Coursework to Centers/Campus
Admission Process Audit
Desire to Shorten Window at Some Campuses
Provisional Admission
Instant Enrollment
National Representation
Concierge Model
Acxiom Data Matching Project
Ready Adult Follow-Up Initiative
Statewide Communication Strategy
