Advertising Display RatesEffective October 1, 2018

Additional Advertising Opportunities• About Families Publication • Enjoy Local Living Magazine

• Commercial Printing • Preprint Delivery• Website Design & Hosting• eMarketing • Promotional Specialty Products

Bringing Your CommunityTogether Every Week

Corporate Offi cePO Box 840 , 100 E Cumberland St.Lebanon, PA 17042717-273-8127 Fax 717-273-0420

Hanover Offi ce300 High St.Hanover, PA 17331717-632-8303 Fax 717-632-7487

Lebanon Offi ce2nd Ave. & E Cumberland St.Lebanon, PA 17042717-270-2742 Fax 717-273-0420

Reading Offi ce4239 Penn Avenue Sinking Spring, PA 19608610-670-2300 Fax 610-670-9251

www.TheMerchandiser.com sales@TheMerchandiser.com

Advertising Policies _______________________________________________________________Discount will not be allowed to any advertiser with past due charges against his account. Open rate is due 30 days after invoice date.

Advertising may not be cancelled after display deadline.

Recognized Advertising Agencies may choose, when setting up their account, either the cumulative inch discount, which requires payment with 10 days of invoice, or the standard 15% agency discount payable in 45 days. Agencies must submit camera ready ad materials to Kapp Advertising on or before deadline.

All political advertising and all “Going Out Of Business” advertising requires payment with copy. Political

Advertising must include the words “Paid Advertisement” and “By the authority of…” along with the name of the person, or group that is placing the ad.

Advertising designed to look like editorial, must include the word “Advertisement” on the top or bottom of the ad.

Advertisements exceeding 12.5” height will be charged at the 14” height rate, except on pages containing headers.

Requests for guaranteed special positioning is available at an additional cost. These are subject to a fi rst-come fi rst-served basis and press capabilities.

Additional charge for intricate composition will be determined and discussed with the advertiser before the advertisement is created.

Alteration charges of $45/hour will be billed if the advertiser changes the original layout of the ad after the ad has been composed by the graphics department. This does not apply to typographical errors. Advertising may not be cancelled after display copy deadline.

Kapp Advertising Service, Inc. is not liable for any errors in any advertisement published beyond the cost of the space actually occupied by the item in which the error

occurred. Errors must be reported within 10 days after publication date.

We will not be responsible or liable for delay or failure of delivery in the event an edition is delayed or suspended for any reason.

The advertiser assumes all responsibility for the content and statements made within their advertisement and will indemnify Kapp Advertising Service, Inc., and their employees, against any liability and loss which may occur due to said content.

The publisher reserves the right to refuse or cancel any advertisement at any time.

Merchandiser11 Editions Published Every Wednesday by

Kapp Advertising Service, Inc.Kapp

Advertising Display Rates EffectiveOctober 1, 2018

Classi� ed Ad Rates Available on Request

Mechanical InformationMinimum Ad Size For Any Paper

3 Column InchesTabloid Page Size (6 Column x 14”)

84 Column Inches

Column Inches 1 Column 1.5694” 2 Column 3.2917” 3 Column 5.0347” 4 Column 6.7708” 5 Column 8.5069” 6 Column 10.25”

Inches are Accumulated Discount Per Month Level 20” - 79” 10%80” - 159” 15%160” - 319” 20%320” - 479” 25%480” - 719” 30%720” - 1039” 35%1040” & over 40%

Monthly Accumulative InchDiscount Rates

Discount applies to all accumulated inches per month in anyor all papers when paid by the 10th of the following month.

Pre-Print Distribution Rates Number of Insertions Per Year

Quantity 1-11x 12x 24x 36x 48x

500-9,999 $47 $45 $43 $40 $3810,000-29,999 $41 $39 $36 $33 $3130,000-49,999 $36 $34 $32 $29 $2850,000 + $31 $29 $28 $27 $26

13.65 9.70 9.95 7.00 13.75 9.75 10.00 7.05 __________________________________________

14.60 10.35 10.60 7.45 14.75 10.45 10.70 7.50 14.85 10.55 10.80 7.60

10.05 10.05 10.05 10.10 10.10 10.10 _______________________________

10.70 10.70 10.70 10.80 10.80 10.80 10.90 10.90 10.90

2 pages 168” 12.10 17.05 10.90 9.35full page 84” 12.20 17.15 10.95 9.40_________________________________________________________________

43” - 75” 12.90 18.15 11.65 9.9521” - 40” 13.05 18.35 11.75 10.053” - 20” 13.15 18.50 11.85 10.15

Myerstown

Lebanon

Hershey

Dauphin/Sch

ulkill

Hanover

ReadingSouth

eastern

Reading Northern

Reading Weste

rn

Gettysb

urg

Northern

Adams/Yo

rk

Hampstead/

Mancheste

r

All combinations are possible!Ask your Merchandiser Marketing Consultant for the applicable rate.

Hanover region papers any two, 10% off any three, 13% off all four, 16% off

Lebanon region papers all four, $51.60 pci

Reading region papers any two, 5% off all three, 8% off

15% Agency Discount 45 days

• Rates shown are price per thousand. • All rates shown Net.• These rates indicate a maximum of 2 1/2 oz. each (approx. an 8 page circular)

• Ask for a Custom quote for any pre-print heavier than 2 1/2 oz. each.• Maximum fi nished size: 8 1/2” x 11”

We can Sub-Zip your circular

Add only $1 per thousandto applicable rate!

Prices shown below are Open Rate per column inch; Net, non-commissionable.We offer FREQUENCY DISCOUNTS; ask your Merchandiser Marketing Consultant for the most cost effective, results driven advertising plan.

AuditedCoverage THE KEY TO THRIFTY BUYING

___________________________________________________________________

11 Community Editions to Serve YouGuaranteed

Delivery THE KEY TO SMART BUYING

Total Distribution 264,400 weekly**

Reading Western Door-to-Door RW Demand Distribution

Reading Southeastern Door-to-Door RSE Demand Distribution-

Reading Northern Door-to-Door RN Demand Distribution

GuaranteedDelivery THE KEY TO SMART BUYING

*Demand Distribution

Lebanon ______________________ City Zip TotalAnnville 17003 4,364Cornwall 17016 605Fredericksburg 17026 1,460Jonestown 17038 3,192Lebanon 17042 15,075Lebanon 17046 11,394Mt. Gretna* 17064 60Quentin 17083 250Rexmont 17085 345Gretna Springs* 17545 130

36,875

Hershey ______________________ City Zip TotalCampbelltown 17010 466Grantville (RD #1 & #2) 17028 1,270Hershey 17033 5,332Hummelstown 17036 6,328Lawn 17041 50Middletown (RD #1 & #2) 17057 759Palmyra 17078 7,384Chambers Hill 17111 1,271

22,860

Dauphin-Schuylkill _______________City Zip TotalBerrysburg 17005 150Elizabethville 17023 1,123Gratz 17030 383Halifax* 17032 215Lykens 17048 1,430Millersburg* 17061 260Wiconisco 17097 435Williamstown 17098 1,212Pottsville* 17901 50Lake Wynonah/Auburn* 17922 200Cressona* 17929 100Friedensburg 17933 292Hegins 17938 1,124Muir 17957 155Pine Grove 17963 3,877Sacramento 17968 104Schuylkill Haven 17972 1,527Tower City 17980 1,769Tremont 17981 1,115Valley View 17983 920

16,441

**Circulation Verifi cation Council 3/31/17

The Merchandiser deliversmotivated buyers.

of households in our coverage areasreceive the Merchandiser weekly.**

Ask your advertising consultant what products and services our readers plan to purchase in the next 12 months.

96.9%

Northern Adams/York _____________ City Zips TotalPA:Abbottstown 17301 1,633Codorus 17311 210Dover 17315 2,937East Berlin 17316 2,906New Oxford 17350 4,748Seven Valleys 17360 1,109Spring Grove 17362 5,177Thomasville 17364 1,470York New Salem 17371 150West York 17404 173West York 17408 3,612

24,125

Gettysburg ____________________ City Zips TotalPA:Arendtsville 17303 280Aspers 17304 874Bendersville 17306 180Biglerville 17307 1,949Cashtown 17310 85Fairfi eld 17320 2,869Gardners 17324 788Gettysburg 17325 10,330McKnightstown 17343 70Orrtanna 17353 1,157York Springs 17372 1,590MD: Emmitsburg 21727 1,594Rocky Ridge RR1 21778 380Thurmont RR2 21788 697

22,843

Hanover ______________________ City Zips TotalPA: Glen Rock 17327 490Glenville (Brodbecks) 17329 998Hanover 17331 22,233Littlestown 17340 4,213McSherrystown 17344 1,613 MD: Westminster 21158 2,048(North Rural Rts.) Taneytown 21787 4,009

35,608

Hampstead/Manchester ____________ City Zip TotalMD:Finksburg 21048 964Hampstead 21074 5,503Manchester 21102 4,008Upperco 21155 943Westminster 21157 2,846Westminster 21158 1,160

15,424

Myerstown ____________________ City Zip Total Kleinfeltersville 17039 70Myerstown 17067 6,241Newmanstown 17073 1,865Richland 17087 1,080Schaefferstown 17088 430Bernville 19506 2,557Bethel 19507 1,285Mt. Aetna 19544 155Rehrersburg 19550 201Robesonia 19551 1,992Shartlesville 19554 320Strausstown 19559 150Womelsdorf/Stouchsburg 19567 2,252Wernersville* 19565 36

18,634

Reading - Western _______________ City Zip Total Denver* 17517 225East Earl* 17519 300Reinholds 17569 607Robesonia* 19551 90Wernersville 19565 3,050Womelsdorf* 19567 70Sinking Spring 19608 7,557West Lawn 19609 4,018Wyomissing 19610 5,032West Reading 19611 2,833

23,782

Reading - Southeastern ____________ City Zip TotalBirdsboro* 19508 485Douglasville* 19518 495Mohnton 19540 4,039Morgantown* 19543 400Oley* 19547 445Reading* 19602 585Mt. Penn 19606 11,518Shillington 19607 7,960

25,927

Reading - Northern _______________ City Zip TotalBlandon* 19510 280Fleetwood* 19522 250Kutztown* 19530 45Leesport 19533 2,834Temple* 19560 475Reading 19601 8,053Reading 19604 3,870Laureldale 19605 6,074

21,881

Hanover

Gettysburg

Northern Adams/York

Hampstead/Manchester

Hanover Area

Gettysburg Area

Northern Adams/York Area

Hampstead/Manchester Area

Hershey Area

Dauphin/Schuylkill Area

Lebanon Area

Myerstown Area

Myerstown

Lebanon

Hershey

Dauphin/Schuylkill

Reading-SoutheasternReading-Western

Reading-Northern