Bringing Your Workplace Charging Story to Life

Shannon Brescher Shea, Communications Specialist Vehicle Technologies Office, Department of Energy

November 18, 2014

       

                          

Why promote workplace charging efforts?

• Demonstrate leadership in your industry and community

• Attract new business opportunities • Appeal to potential employees • Build your brand

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What’s your story?

• What makes your organization unique?

• How does the Workplace Charging Challenge contribute to that story?

City of Auburn Hills, MI NetApp

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Who is your audience?

• Audiences: Consumers, companies that may want to use your services, investors, potential employees

• What does your audience want from you?

• How does your story speak to your audience?

• How does this audience get their information about you?

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     Media Outreach – Press Releases

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           Media Outreach – Local and Trade Media Pitching

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           Media Outreach – Local and Trade Media Pitching

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Social Media Outreach

• Company blog

• Facebook

• Twitter

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     Company Website and Publications

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Events

• Unveilings • Workplace charging workshops • Other community events

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Shannon.shea@ee.doe.gov

http://energy.gov/eere/vehicles/vehicle‐technologies‐office‐ev‐everywhere‐workplace‐charging‐challenge

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