Britannia Industry Project

8/14/2019 Britannia Industry Project

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BRITANNIA

INDUSTRIES LTD.


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CONCEPT OF BRITANNIA BISCUIT

Sweet or salty. Soft or crunchy. Simple or exotic Everybody loves munching onbiscuits, but do they know how biscuits began?

The history of biscuits can be traced back to a recipe created by the Roman chef

Apices, in which "a thick paste of fine wheat flour was boiled and spread out on a

plate. When it had dried and hardened it was cut up and then fried until crisp, then

served with honey and pepper."

The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and

'Coctus' (meaning cooked or baked). The word 'Biscotti' is also the generic term forcookies in Italian. Back then, biscuits were unleavened, hard and thin wafers

which, because of their low water content, were ideal food to store.

SECTOR SYNOPSIS:

The Britannia industry had started in Kolkata in 1892 with Rs.295

In 1939 (in the time of 2ndworld war) the sales raise exponentially

toRs.1627202.during 1944 the sales ramp up by more than 8 times to reach

1.36 corer. In 1978 public issue Indian share holding crossed 60%.

In 1983 sales crossed Rs.100 crores .


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In 1994 volumes crossed 1 lakh tons of biscuits.

In 2004 company has crossed the sale of volume 3 lakh ton biscuit.

It achieved 40% of market share in the global market. so it has known as a

market leader in the file of global market. In the industry the other

Players likePARLR, SUNFEAST ,ANMOL, SURYA FOOD[,PRIYAGOLD]

have a great impact in the market. But Britannia has possessed the 2 nd

position in the world market.

Parle-G has achieved 1st position in the market with 69% market share in

glucose biscuit and Britannia has only 24% market share. Because parleg

biscuit is one of the oldest company in glucose biscuit and Britannia had come

in this field in 1997.

MAJOR INDUSTRIY CONTRIBUTORS

Britannias competitors are Parle product ltd ,Priya Though Britannia is the oldest

company in the Indian market but the company is facing tuff competition.

gold Sunfeast , and Anmol and also have some local companies

Britannias biggest competitor is parle company and also have some other world

wide company as Bakemans 10%,smithkline 08%, Nutrie04%,Kwality 04%

Others 4% , but Parle has 30% of market share and the Britannia has 40% market

share

Parle is biggest threats for Britannia.


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Britannia

40%

Parle

30%

Bakeman's

10%

Kwality

4%Nutrine

4%

SmithKline

Consumer8%

Others

4%

mKwNSmKCom O


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PROFILEThe story of one of India's favorite brands reads almost like a fairy tale. Once

upon a time,

in 1892 to be precise, a biscuit company was started in a nondescript house in

Calcutta (now Kolkata) with an initial investment of Rs. 295. The company weall know as Britannia today.

The beginnings might have been humble-the dreams were anything but. By

1910, with the advent of electricity, Britannia mechanized its operations, and

in 1921, it became the first company east of the Suez Canal to use imported

gas ovens. Britannia's business was flourishing. But, more importantly,

Britannia was acquiring a reputation for quality and value. As a result, during

the tragic World War II, the Government reposed its trust in Britannia bycontracting it to supply large quantities of "service biscuits" to the armed

forces.

In 1997, the company unveiled its new corporate identity - "Eat Healthy,

Think Better" - and made its first foray into the dairy products market. In

1999, the "Britannia Khao, World Cup Jao" promotion further One of Indias

best known brands and also one of the most admired Food Brands in the

country.

The Britannia brand is all about eating healthy for leading a better life

Largest company in the Indian Food processing industry whose product

range also includes Breads and Cakes.

Manufacturing and sourcing locations spread across the length and

breadth of the country.


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Pan-India presence with a coverage of tens of thousands of outlets and

having one of the strongest distribution networks in the country

Exporter of key biscuit brands enjoying brand loyalty in export

markets.

PRODUCT OFFERING: EAT HEALTHY THINK BETTER

From the tag line of Britannia we can know that its only for bakery

products like biscuits. The products are like as we know;

Britannia mariegold

Tiger

Good day

50-50

Britannia treat

Milk bikis

Nutri choice

Time pass

Little heart

Nice time Britannia greetings and many more.


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BRITANNIA MARIE GOLD

Britannia's oldest brand enjoys a heritage that spans the last 50years - and going strong. In a market swamped with me-too

products and where even the name 'Marie' has become generic,Britannia Marie Gold has maintained its stronghold. Today, theever-popular Marie Gold is synonymous with the 'Tea TimeBiscuit'. Its taste, crispiness and lightness make it a must for everytea break. It is the #1 brand in its category by a long shot.


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Britannia Industry Project