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Britcom chart
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www.britcomdirect.com
Britcom Group structure
Wesco Electrical - UK Located in Birmingham offering one point, after sales solution for the small electrical
appliance industry within the UK
Services include: call center outsource, guarantee and non-guarantee repair services,
B to B credit return receipting, return quality analysis, load consolidation for onward
shipment to its mother company in Bucharest.
Britcom - Romania Opened in 1996 with headquarters based in Bucharest, Romania
5000 sqm., ISO 9001 & ISO 14001 certified refurbishing factory
Capacity of 90,000 pieces per month
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Choice Brand - Pan European Retail
ChoiceBrand.co.uk is an E-Retailer of refurbished products, with headquarters
in Somerset, and plans to develop East across Europe
ChoiceBrand.ro (formerly electrobazar.ro) is an E-retailer & a Retail showroom
based in Bucharest, Romania, which plans to develop West across Europe
Stena DTM - Romania Stena DTM is a member of Stena Metall Grup, worldwide player and European
leader in recycling and environmental services, present in 10 European countries:
Sweden, Norway, Denmark, Finland, Poland, Austria, Germany, Czech Republic,
Italy and Romania.
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In 1996 Britcom started business refurbishing British Telecom &
Binatone fixed line phones.
In 2005 we started processing small domestic appliances customer
returns and with 26 production lines and 90.000 finished goods
processing capability we are now Europe’s largest processor in this
category.
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Britcom’s expertise
We also have a large number of other engineers dedicated to the re-work of a wide
range of other categories of electrical items including DVD players, MP3, digital photo
frames, LCD & plasma TV’s, portable DVDs, digital cameras & camcorders, audio
systems, speakers, wireless devices, laptops, mobile phones, GPS etc.
Key points about processing
Currently we employ 215 personnel, including 30 highly skilled technical
engineers.
Each line has received specific instruction in the remanufacturing process from
various technical experts, in the form of intensive training courses specific to each
supplier & product type.
Complete integrated QC system
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Team and certification
We are a young, dynamic, enthusiastic and intelligent team and our business
behavior is driven by trust, quality, environmental commitment and commercial
satisfaction for our partners.
Since June 2009 we have been certified ISO 9001 & ISO 14001. With this comes
the responsibility, through our management systems, to ensure we retain a high
degree of excellence in all aspects of our dealings with our partners.
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Our major sales principle is “Respect Brand integrity”
We respect all our supply partners conditions such as only selling in permitted
markets
We explicitly inform our customers that we sell refurbished products & we insist that
they, in turn , clearly inform the end-user that the goods are refurbished.
We evaluate each potential customer’s integrity carefully before agreeing to supply
them
We include in our sale contracts specific conditions on re-sale markets, we check
shipping documents & we regularly audit our customers to ensure that they are
respecting the contract conditions. 8
An example of QC Data collection which can be varied depending on whether you are
a manufacturer or a retailer and according to what data you ask us to harvest:
1 = back to stock 1st gradeFormat Format Format Format Format 2 = back to stock 2nd grade
DDMMAAAA DDMMAAAA DDMMAAAA WWYY Y/N 3 = scrapped4 = go to refurbishment
FROM BOX LABEL
DATE OF PROCESSING BAR
CODE SYSTEMBAR CODE
SYSTEMBAR CODE
SYSTEM
UK / BRITCOM CODE
(TO BE AGREED) N/A FROM BOXFROM
PRODUCTCALCULATION
DOP vs DORREPAIR BAR
CODE SYSTEM USE 3 / 4MANUAL @ RECEIVING N / A
Return Date
Processing date
Prod Reference
Prod Familly
(optional)
Distributor Distributor details (city …
if any)
Purchasing date (if any)
Mfg Week Within warranty period
Defect Code (even if NFF)
Conclusion Consumer Comment (if
any)
Consumer data ( adress, phone ….if
any)
Inspection Test Data
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QC Data collection
Customised data Analysis
• Data CaptureRepaired Items
Fault code
DescriptionSep. 2009
Oct. 2009
2 mth
Cumulative
Incomplete 155 2 157 30%
2090 Switch, commutator, keyboard 57 8 65 43%
2050 Short circuit, supply tripped 58 3 61 55%
2150 Electrical pump 50 4 54 65%
6010 Electronic cards, P CB 48 4 52 76%
4050 J ammed mechanism 40 2 42 84%
4010 Knob, lever, grip, button 31 0 31 90%
2040 Cord, plug, socket 21 1 22 94%
1050 Broken plastic part 12 3 15 97%
2060 Timer, temporiser 6 0 6 98%
2100 Fuse, limiter, T.O.C. 4 0 4 99%
3030 Tube, hose, pipe, union 3 0 3 99%
5050 Needs maintenance 0 2 2 100%
5060 Noise, vibration 0 1 1 100%
Total Repaired 485 30 515
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• Data analysis
Inco
mp
lete
2090
2050
2150
6010
4050
4010
2040
1050
2060
2100
3030
5050
5060
0%
20%
40%
60%
80%
100%
0
20
40
60
80
100
120
140
160
180
Cum
ulat
ive
%
Rep
aire
d Q
uan
tity
Fault Code
Pareto chart for items repaired fonction of the fault code
Vital few Many Cumulative % Off % [42]
Summary of data that can be captured
Retailer from where goods returned
Consumer reason for return
Time product was in field
Percentage Fault found / No fault found by model
Specific Fault analysis by model to identify design issues
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Environmental Responsibilities
We take the issue of protecting the environment very seriously. What we can not
repair is no longer classified as EEE but rather WEEE. This is 100% recycled.
Nothing goes near landfill and we never sell untested product, as we believe that
losing control of the complete traceability of the process could be bad both for the
environment and for your brand.
We recycle every un-repairable piece through our partner Stena DTM which is
authorized by the Romanian government license number 251 / 15.09.2006,
renewed 24.10.2008, to collect & dispose of any of Britcom’s residual scrap in
accordance with current WEEE legislation in force in all European community
member states of which Romania has been part since 01.01.2007.
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Our Role
To collect your EEE customer returns directly from your DC
To consolidate loads at Wesco for distribution to Bucharest
To refurbish the products to your operational specification
Either resell the products through our controlled routes as graded or return fully
functional refurbished stock back to your DC for your own resale channels. We can
combine both options to suit your needs.
To furnish you with monthly throughput and yield data to assist you with your
WEEE commitments, if required, along with approved disposal certification in line
with current legislation.
Analysis of returns to capture data that will assist you in your commercial
discussions with both your clients & your suppliers:
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Key Benefits
Data capture
Eco friendly solution
Secured resale routes, avoiding parallel selling headaches
Brand integrity protection for end users
Strong, reliable and consistent disposal for all your returns for revenue
Our Business aims to save you Money
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Steps to a successful partnership
As soon as you will provide us with anticipated volumes & product mix we will:
Take a direct full raw trial load
Evaluate processing yields on this load
Prepare data capture and analysis if required
Establish any contract restrictions / conditions that will affect our offer
Make you a comprehensive offer
Finalise terms & exchange contracts
We are interested in long term partnerships. Unlike a trader that will buy spot loads &
sell on to anyone where there is a profit, we will provide you with a complete & lasting
solution, that also ticks all the other boxes.
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