British Insurance Brokers’ Association Brand …...Brand Guidelines British Insurance Brokers’ Association The logo device The blue BIBA logo is the principal device for BIBA

Brand Guidelines

British Insurance Brokers’ Association

The logo deviceThe blue BIBA logo is the principal device for BIBA. This is to be used on all communications.

Under no circumstances should the logo be distorted or ammended.

The logo is available in Pantone blue, CMYK blue, black and white.

The logo is to be positioned bottom left on all communications.

The logo is to be used only once on the cover.

There are three colourways the logo can be used. In the first instance, the BIBA logo should always be used in the BIBA blue. Black and white options are also allowed.

Do not use any other colour, than the ones recommended.

Do not use the logo within a panel.

Do not edit delete or use sections of the logo. Use only approved artwork.

UsageThe BIBA logo

Minimum size

Variations

Insurance Brokers’ Standards Committee

GUIDING BROKERS

The optimum size for legibility should never fall below 10mm width when used on documents.

10 mm

Over time, various logos will be developed to serve specific purposes for BIBA. Guidance on using the correct logo will be given.

Exclusion zoneThe logo should have a minimum clearance area equivalent to the cap height of the ‘B’ as illustrated.

B B

B B

B

BB

B

TypefaceFor all printed matter, the corporate typeface for BIBA is Helvetica Neue.

Although there are a myriad of weights, use only the weights indicated on the right.

For online, and instances where Helvetica Neue is not available, Arial Roman and Bold are to be used.

Avoid distorting, scaling or applying graphic effects to the typography.

Helvetica Neue abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ01234567890

Helvetica Neue 45 Light Helvetica Neue 46 Light italic Helvetica Neue 65 MediumHelvetica Neue 66 Medium italic Helvetica Neue 85 HeavyHelvetica Neue 86 Heavy italic

The following fonts are to be used in The Broker magazine only

Helvetica Neue 45 Light Helvetica Neue 46 Light italic Helvetica Neue 65 Medium

ColoursThe corporate colour, is BIBA blue. Wherever possible, this colour should be used for the corporate logo, at the correct CMYK breakdown. Do not use tints of this colour other than the ones specified.

Primary Corporate colour

BIBA BLUE100c 62m 0y 20k

Black100k

BIBA Brand Guidelines 10/2017

96c 18m 46y 1kBIBA TAUPE100c 44m 33y 7k

BIBA BLUE100c 62m 0y 20k

93c 0m 46y 0k

Colours

A secondary colour palette is available to work alongside the BIBA blue.

These colours have been selected to complement and support the BIBA blue. Use only the tints specified.

In all instances, BIBA blue should be the dominant colour.

Secondary colours

5c 6m 87y 0kBIBA YELLOW2c 25m 100y 0k

36c 21m 31y 0kBIBA GREY89c 64m 53y 45k

BIBA RED 90c 92m 36y 31k 53c 87m 37y 19k

72c 28m 0y 0k

1c 0m 17y 0k

25c 11m 30y 0k

18c 91m 53y 3k

36c 1m 13y 0k



BIBA bandAn integral component of the BIBA branding is the BIBA band. This device is an integral part of the look for all BIBA printed documents. It is always coloured in Pantone 653 or the CMYK equivalent.

The construction of this device must be followed to the measurements shown. This device is to be used once on the cover of all printed matter.

The position is always horizontal top right or vertical top left. All titles and headings hang from this device. See illustrations as a guide.



British Insurance Brokers’ Association legend when set in the BIBA band is always to be set 2/3rds the length of the bar. Set in Helvetica Neue Heavy.

The depth of the band needs to be a specific size. On documents: A5 and below — 10mmA4 — 15mmA3 — 15mmDL leaflet — 10mm

Placing the band

Constructing the band

The BIBA band will always be 2/3rds of the document width or half the vertical length. There are three placement options to choose from.

Bri

tish

Insu

rance

Bro

kers

’ Ass

ocia

tion

Proportion applicable to DL leaflet

Proportion applicable to A5, A4 and A3

Proportion applicable to A5, A4 and A3


Option 1

Option 2

Option 3

Bri

tish

Insu

rance

Bro

kers

’ Ass

ocia

tion


Proportion applicable to DL leaflet

Cover branding and applicationThe BIBA look is not just the logo device. All the constituent parts play a role in establishing the BIBA brand.

If implemented with consideration, the perception of BIBA will be enhanced.

The aim of these illustrations is not to prescribe a set of rules, but to act as a guide.

The BIBA band is to be positioned top right.

The lead story is always in the biggest point size.

The following stories are always left aligned with a lower point size to the leading story.

The date and issue number are always placed in the top left corner.

Background images typically are full bleed.

The BIBA logo is positioned bottom left. The logo can be placed over an image or over a solid colour. The primary concern is legibility. Ensure the logo is visible at all times. In the first instance, use the BIBA blue logo.

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The magazine for the British Insurance Brokers’ Association

The BrokerThe best insurance is a BIBA broker

www.biba.org.uk

Winter 2009Issue 35

Specialist brokers break down the barriers — 10

Laurent Matras takes over at Groupama — 13

BIBA’s campaigning issues for the year ahead — 19

Insurers in the eye of the stormExtreme weather challenges for global underwriters—16

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Journalist of the Year Awards 2017

4 July 2017 In Association with Lloyd’s of London

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Issue 48 July 2017 The British Insurance Brokers’ Association

CUT THE WAFFLEGetting to grips with InsurTech

MAY THE ARMED FORCES BE WITH YOUThe benefits of recruiting former service personnel

How SMEs want to buy their insurance

The future needs a face

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Managing under-insuranceA guide to prevention

ProfessionalIndemnity InitiativeVolume 6Find a Broker service: 0370 950 1790

Member Helpline: 0344 770 0266Fax: 020 7626 9676Email: [email protected]: www.biba.org.uk

@BIBABrokerYouTube: BIBA brokerLinkedIn: Group BIBA

British Insurance Brokers’ Association 8th FloorJohn Stow House18 Bevis MarksLondon EC3A 7JB

Graeme Trudgill, Executive Director

0207 397 021807917 [email protected]

Mike Hallam Head of Technical Services0207 397 020407876 [email protected]

Martin BridgesTechnical Services Manager0207 397 023407572 [email protected]

DisclaimerThe information in this guide is of a general nature and is not intended to address the circumstances of any particular individual or entity. BIBA cannot accept any responsibility for any loss occasioned to any person or entity as a result of action or refraining from action as a result of any item herein.

Acknowledgements

BIBA acknowledges with grateful thanks the work of principal author Roger Flaxman of Flaxman Partners Ltd,the providers of the BIBA Insurance Claims Advocacy service. www.flaxmanpartners.co.uk

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Providi

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IBA m

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Exclusive to memberswww.biba.org.uk

Member helpline0344 7700 266

Schemes & Facilities 2017

Nicola MaguireHead of Commercial 07551 129 [email protected]

Mike Hallam Head of Technical Services020 7397 020407876 881 [email protected]

Martin BridgesTechnical Services Manager020 7397 [email protected]

Find-A-Broker service: 0370 950 1790Member Helpline: 0344 770 0266Fax: 020 7626 9676Email: [email protected]: www.biba.org.uk



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An MP’s guideHelping constituents with insurance

Managing risks and supporting jobs and growth

Guarding against underinsuranceBIBA is working closely with the insurance sector and other stakeholders to produce a guide for customers and raise awareness of the consequences of not having suitable insurance cover in the event of a claim.

Obtaining the right amount of insurance is critical. Customers should ensure they have sufficient, fairly-priced cover to protect them against a loss.

Tackling fraudThe average cost of insurance fraud to every innocent customer is £50 per policy per annum. Insurance brokers and their customers can all fall victim to fraud. BIBA is a member of the Government’s Insurance Fraud Taskforce and is working with Government and anti-fraud organisations including the Insurance Fraud Bureau to reduce misrepresentation and application fraud.

Promoting business continuityBusiness continuity requires building resilience into a business and preparing strategies for trading through an incident. BIBA research, undertaken with the Cabinet Office, shows that 62% of insurance industry respondents said that those organisations with a business continuity plan (BCP) would benefit from a greater choice of insurer, a premium discount or a reduced excess.

BIBA has produced the Business Continuity for Dummies Guide in collaboration with the Cabinet Office, and has recently launched a Small Business Insurance for Dummies book in 2014 – part of the Dummies Guide series.

Sharing economy

In the summer of 2014, BIBA was asked to chair a meeting in Downing Street to discuss how brokers could help provide insurance solutions to the sharing economy. Price Waterhouse Cooper recently forecasted this sector to be worth £9bn by 2025.

Traditionally, insurance covers the item itself rather than the use of it and often people were choosing to self-insure as they could not find cover readily available.

As a result of the Downing Street meeting, BIBA produced a guide to the sharing economy and found several member firms that could provide cover, from borrowing dogs at the weekend, to hiring your home out to holiday makers.

Download a copy of the guide http://bit.ly/1zeh3l9

Consumer guides BIBA has also contributed to helpful guides on:

Imported vehicleshttp://goo.gl/qxRaBr

Obtaining flood insurance in high risk areas

http://goo.gl/ZedgB9

Providing volunteers with access to insurance

http://goo.gl/uYLkwO

Find a Broker service: +44 (0) 370 950 1790Member Helpline: +44 (0) 344 77 00 266Fax: +44 (0) 207 626 9676Email: [email protected]: www.biba.org.uk



Lift sharing

Space sharing Property sharing Room sharing

Skills sharing

Tool sharingCar sharingPet sharing

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Placing brand elements

Documents

British Insurance Brokers’ Association Brand …...Brand Guidelines British Insurance Brokers’ Association The logo device The blue BIBA logo is the principal device for BIBA