“Vogue is in a league of its own. We work with the best people in the international industry, whether they are

photographers, stylists, hair and make-up people or set designers. We always produce unique pieces and we have the power gained over a long history to lure the

most interesting creatives.”

Alexandra Shulman, Editor, British Vogue

BRITISH VOGUE MEDIA INFORMATION 2014

VOGUE OVERVIEW

MEDIA INFORMATION

Vogue is The Fashion Bible Since the launch of the British edition in 1916, VOGUE magazine has been the pre-eminent fashion magazine Almost one hundred years later, VOGUE continues to define fashion – now in print, on its award-winning website, and ground-breaking and astonishingly beautiful Apps

READER PROFILE

MEDIA INFORMATION

CIRCULATION: 200,608 UK ACTIVELY PURCHASED: 141,854 TOTAL READERSHIP: 1,398,000 WOMEN: 1,210,000 (87%) MEN: 188,000 (13%)

AVERAGE AGE: 33

ABC1: 880,000 (63%) AB: 439,000 (31%)

Source: Combined Print and Digital ABC Jan-Jun 13 /NRS Jan-Jun 13/ Google Analytics Aug-Oct 13/ Lyris Aug 13/Vogue Website Survey May 13 (based on regular users, visit site once a month+)

VOGUE MAGAZINE VOGUE.CO.UK

PAGE IMPRESSIONS: 39,277,184 UNIQUE USERS: 1,698,862 EMAIL SUBSCRIBERS: 76,286

FEMALE: 95%

AVERAGE AGE: 28

ABC1: 73%

BRAND POWER

MEDIA INFORMATION

63% of Vogue readers are regular Vogue.co.uk users (they access Vogue.co.uk at least once a month)

67% of Vogue.co.uk users regularly read Vogue (they read at least 1 in 4 issues)

17% of those who have a touch point with the Vogue brand, do so in print, digital AND online. This

audience is referred to as Vogue3

668,257 Vogue Facebook ‘likes’

1,499,399 Vogue Twitter followers

Vogue iPad App published monthly since September 2012.

Vogue Daily News and Vogue Fashion Night Out Apps have been launched on various platforms including iPhone, Blackberry and Android

Source: The Vogue Business Report 2013 (conducted by YouGov)/ Facebook/Twitter latest date October 13

VOGUE BRAND POWER

FASHION

MEDIA INFORMATION

“VOGUE has a clear brand position as the fashion bible; it is the place to discover new fashion trends, and is the pre-eminent magazine to feature the top fashion and beauty advertisers. Clients love that confidence and certainty.” Stephen Quinn, Publisher of Vogue

“Vogue is the Fashion Bible” 82% of Vogue readers agree

62% of female glossy magazine readers agree

9 in 10 Vogue readers and Vogue.co.uk users buy premium fashion brands

Source: The Vogue Business Report 2013 (conducted by YouGov)/TGI Apr 12 – Mar 13/TGI Clickstream GB Q2 2013 (Jan-Dec 12)

Vogue readers collectively spent £1.2 billion on fashion in the last 12 months

“Vogue has the most influential fashion website” 60% of Vogue.co.uk users agree

45% of female magazine website users agree

VOGUE.CO.UK translates the style and intellect of the Vogue brand into an online experience that sates users' constant need for something new.

VOGUE.co.uk users spent £729 million on fashion last year.

BEAUTY

MEDIA INFORMATION

Premium beauty remains an area of no compromise for Vogue readers and Vogue.co.uk users

93% of Vogue readers own premium beauty

90% of Vogue readers own premium make-up

70% of Vogue readers own premium skincare

94% of Vogue readers own premium fragrance

Vogue readers collectively spent £275 million

on beauty products in the past 12 months

Source: The Vogue Business Report 2013 (conducted by YouGov)/TGI Apr 12 – Mar 13

83% of Vogue readers and Vogue.com users

think that beauty is an essential part of the whole fashion look

“Vogue Beauty continues to be the freshest, most original, most talked about and most relied upon beauty section in the market. We’re first with the big stories, we’re the definitive word on the latest trends and we’re

the most authoritative guide to the latest products – all showcased in stunningly beautiful, super-glossy pages.” Nicola Moulton, Vogue Beauty & Health Director

92% of Vogue.co.uk users own premium beauty

87% of Vogue.co.uk users own premium make-up

70% of Vogue.co.uk users own premium skincare

94% of Vogue.co.uk users own premium fragrance

“Investing in skincare is an investment in my

skin” 85% of VOGUE.co.uk users agree

“I enjoy owning designer label make-up”

68% of VOGUE.co.uk users agree

WATCHES & JEWELLERY

MEDIA INFORMATION

Vogue readers collectively spent £690 million on watches and jewellery in the past 12 months

Source: Premier TGI Doublebase 2012-2013 *spend based on reader’s average spend x Vogue readership figure/The Vogue Business Report 2013 (conducted by YouGov)

“Jewellery and watches have never been so closely associated with fashion, making them an integral part of the Vogue girl’s wardrobe”

Carol Woolton, Jewellery Editor, Vogue

76% of Vogue readers agree it is important for them to complete their fashion look with a fashionable watch or beautiful piece of jewellery

When asking for jewellery as a gift, 86% of Vogue readers are very specific about what they ask for

76% of Vogue.co.uk users agree it is important for them to complete their fashion look with a fashionable watch or beautiful piece of jewellery

When asking for jewellery as a gift, 86% of Vogue.co.uk users are very specific about what they ask for

PAGE SIZE/POSITION SINGLE PAGE

Page Run of Paper £26,550 Page Facing Matter £31,630 Page Specified Position £34,170 Contents/Masthead £36,810 Inside Back Cover £39,890 Outside Back Cover £42,530 DPS

Inside Front Cover Gatefold-4pages £141,110 Barn Door £141,110 Standard 4 Page Gatefold £97,220 1st DPS £67,490 DPS Sous/Specified Position £60,290 DPS Run of Paper £52,050 ½ Masthead £18,200 ½ Page £13,760

RATE CARD: VOGUE MAGAZINE

MEDIA INFORMATION

NATIONAL ADVERTISING RATES

DISPLAY

BOUND-IN/SCENT STRIPS*

National: London & South East:

2 sides £31,840 2 sides £21,370 4 sides £56,700 4 sides £33,410 8 sides £112,980 8 sides £56,700 16 sides £211,460 16 sides £112,880 *Subject to approval

LOOSE INSERTS/TIP-ONS Costs are based on media space taken and quantity. Accepted by arrangement only. For more information contact Rose Lander on 0207 152 3198

PROMOTIONS

Costs are made up of a space rate (as above plus an average production charge of £4,000 per page. Special terms and conditions apply. For individual costings and creative ideas, please contact Vogue Promotions on 020 7152 3028.

RATE CHANGE Please note that the ad rates have moved up by 2.8% to reflect current inflation in the UK economy according to The Consumer Price Index 2013.

Leaderboards: £30cpm MPUs: £45cpm Double Sky: £95cpm Homepage Takeover £45,000 (7 days) Article Page In-Content Ads £95cpm Gallery Interstitials £100cpm Overlay £50cpm Pre-roll: £70cpm Email Sponsorship: £65cpm Email List Purchase: £250cpm Custom Solutions: POA Sponsorship: POA

RATE CARD: VOGUE.CO.UK

MEDIA INFORMATION

VOGUE.CO.UK

2014 SCHEDULE

MEDIA INFORMATION

PRODUCTION SCHEDULE 2014

ISSUE 2014 BOOKING DEADLINE

COPY DEADLINE INSERT DEADLINE ON SALE DATE THEME/SUPPLEMENT EVENTS

February 16th November 26th November 11th December 9th January Catwalk Supplement

March 13th December 2nd January (no

extensions) 16th January 6th February International Collections

Vogue Festival

April 24th January 31st January 17th February 10th March Couture (online only)

Miss Vogue April 24th January 31st January N/A 10th March

May 21st February 28th February 17th March 7th April More Dash than Cash Supplement

Trend Talks

June 21st March 26th March 10th April 5th May Summer Style/ Vogue Festival Coverage

July 18th April 25th April 12th May 2nd June Ageless Style

August 23rd May 30th May 16th June 7th July Catwalk Supplement

September 20th June 27th June 14th July 4th August International Collections

October 25th July 1st August 18th August 8th September Couture (TBC)

Miss Vogue October 25th July TBC N/A 8th September

November 22nd August 29th August 15th September 6th October More Dash than Cash Supplement

December 19th September 1st October 16th October 6th November Christmas & Christmas Supplement

Trend Talks

January 2015 24th October 31st October 17th November 8th December Looking forward to 2015

SUPPLEMENT GUIDE

MEDIA INFORMATION

ISSUE 2014 ON SALE DATE SUPPLEMENT

FEBRUARY 9th January Catwalk Supplement

MAY 7th April More Dash than Cash Supplement (Sponsored by H&M)

AUGUST 7th July Catwalk Supplement

NOVEMBER 6th October More Dash than Cash Supplement (Sponsored by H&M)

DECEMBER 6th November Christmas Supplement

2014 SUPPLEMENT GUIDE

AWARDS

MEDIA INFORMATION

JULY 2013: Fashion Monitor Journalism Awards 2013 – Jo Ellison – Feature Writer of the Year

JULY 2013 Lucinda Chambers – Editorial Campaign/ Shoot of 2012

MARCH 2013: Jasmine Awards – Francesca Segal – Jasmine Literary Award (magazines)

MARCH 2013: Jasmine Awards – Words by Sophie Dahl, Photographer Jenny van Sommers, Food

Stylist Clare O’Connell, Art Director Rebecca Mason, Beauty Director Nicola Moulton – Jasmine Visual Award

DECEMBER 2011: Digital Magazine Awards – Digital Fashion Magazine of the Year

NOVEMBER 2010: Fragrance Foundation Awards – Stephen Quinn – Lifetime Achievement Award

SEPTEMBER 2010: Coolbrands – Vogue wins magazine category

APRIL 2009: 13th Annual Webby Awards – VOGUE.CO.UK selected as Official Honoree

NOVEMBER 2008: BSME Awards – Alexandra Shulman – Editor of the Year, Women’s

HOMEPAGE TAKEOVER

HOMPAGE FILL (position 1,2&3)

Homepage Fill (100X300)

Homepage Fill expanding to (100X700)

Homepage Fill (100X300)

Homepage Fill (100X300)

New Ad Formats

PUSHDOWN (position 1)/ DOUBLESKY OR MPU/MPU (position 2&3)

FASHION HOMEPAGE TAKEOVER

Double Sky (300X600)

MPU (300X250)

Pushdown (970X90) expanding to (970X415)

New Ad Formats

PUSHDOWN (position 1)/ BILLBOARD X2 OR DOUBLE SKY/MPU (position 2&3)

SPONSORED SECTION SPLASH PAGE

Pushdown (970X90) expanding to (970X415)

Billboard (970X250)

Billboard (970X250)

New Ad Formats

LEADERBOARD/ IN-CONTENT ADS X2/ OR LEADERBOARD/ DOUBLESKY/ MPU 300X250/ OR LEADERBOARD/MPU/MPU

New Ad Formats

ARTICLE PAGES

Double Sky (300X600)

In Content HTML Full Responsive OR 3 Sizes: (420X160)/(520/160)/(650X160)

Leaderboard (728X90)

GALLERY INTERSTITIAL (FULL CONTENT AREA)

Gallery Interstitial Full Content Area

(100X100)

New Ad Formats

CUSTOM SOLUTIONS (100%X100%)

Custom Solutions (100X100)

New Ad Formats

CREATIVE

SOLUTIONS

MEDIA INFORMATION

One of the strongest ways to communicate your brand, and to extend the brand partnership with Vogue, is through bespoke reader events. These are organised and hosted by our Executive Retail Editor, Ginnie Chadwyck-Healey. The events are flagged to the public via the pages of Vogue Notebook and specific targeting can also be forged, using Vogue’s extensive subscriber database. Such events are highly sought after and in order to retain the premium calibre and exclusive nature of such events, Vogue limits these to one per month. The size of the event can range from an intimate afternoon tea for thirty guests for example at a fragrance launch, to a vast shopping event within a flagship store, catering for over a thousand guests. Reader events are reserved for those investing in Vogue at the very highest level.

Ginnie Chadwyck-Healey, Executive Retail Editor, British Vogue Tel: 020 7152 3193

CONTACTS

MEDIA INFORMATION

LONDON OFFICE STEPHEN QUINN – PUBLISHING DIRECTOR EMILY ARMSTRONG – ASSOCIATE PUBLISHER LEYLA REVELLE - PROMOTIONS DIRECTOR The Condé Nast Publications Ltd, Vogue House, Hanover Square, London. W1S 1JU Tel: 020 7152 3198 or 020 7152 3415

REGIONAL REPRESENTATION NORTH & MIDLANDS KAREN ALLGOOD – REGIONAL SALES DIRECTOR The Condé Nast Publications Ltd, Suite 1 Ground Floor, Block A Barons Court, Manchester Road Wilmslow, Cheshire SK9 1BQ Tel: 0207 152 3280 Email: karen. allgood@condenast.co.uk

DIGITAL LONDON OFFICE JAMIE JOUNING - DIGITAL DIRECTOR For all advertising enquiries, please contact: onlineadvertisingqueries@condenast.co.uk or call 020 7152 3147

by case basis by CNP in its discretion and are subject to extra fees.

mailto:tabletadvertising@condenast.co.uk