,» ,-

The finandal problems Britain had in competing with the Hollywood studio system had a significant

effect on the kinds of films that were made. Look at the effect 01'the industrial flow on profit andfuture investment.

Britishaudiences' complaintsthat British cinema

s not as good as Americaninema has been registered

i in poor box-officereturns),Poor box-office returns

meant budgets were limitedfor future productions and theBritish have found it hard tobreak out of this pattern.

The Film Council hasbeen set up by the government

to counteract this negativityaround the British fil~ industry.

Its plans and strategies, rev~led on2nd May 2000, are to encourage cultural

and commercial film activity. One of theFilm Council's long term objectives is todevelop the film industry and

encourage investment

British cinema hastended to emphasise the storyor drama over the 'look' and

~'style' of the film because

scripts are generallycheaper than the technical

wherewithal andartistic expertiseto create a film,

Lack ofinvestment meant

that British filmshave always had adifferent 'look'from American

films.

(1td1\ P«f~~r

Ca v t:-0w'\ lAt'A teltf'e

9

12

The financial problems Britain had in competing with the Hollywood studio system had a significant

effect on the kinds of films that were made. Look at the effect ofthe industrial flow on profit and

future investment.

Britishaudiences' complaintsthat British cinema

is not as good as Americancinema has been registered

in poor box-office

reNmj

British cinema hastended to emphasise the storyor drama over the 'look' and

'style' of the film becausescripts are generally

cheaper than the technicalwherewithal and

artistic expertiseto create a film,

Lackof /'7investment meant

that British filmshave always had adifferent 'look'from American

films.

Poor box-office returnsmeant budgets were limitedfor future productions and theBritish have found it hard tobreak out of this pattern.

The Film Council hasbeen set up by the government

to counteract this negativityaround the British fill'n indUStry.

Its plans and strategies, re\'~aled on2nd May 2000, are to encourage cultural

and commercial film activity. One of theFilm Council's long term objectives is todevelop the film industry and

encourage investment

9

12