Britweek 2015 Overview

L O S A N G E L E S 2 0 1 5

A P R I L 2 1 – M A Y 3

ABOUT BRITWEEK

BritWeek is a non-‐profit organiza2on, started in Los Angeles in 2007 by Nigel Lythgoe and the then Consul General Bob Peirce, to highlight the

crea2ve fusion between the United Kingdom and the US.

Every spring BritWeek hosts a program of events that promotes Bri2sh crea2vity, innova2on and excellence across mul2ple categories including, film & television, music, art, fashion, design, retail, sport, philanthropy, business, and more. Along with BritWeek Los Angeles, BritWeek has launched programs in Orange County, San Francisco, and Miami.

BritWeek's philanthropic contribu2ons have included fundraising for Malaria No More, Save the Children, LA’s BEST, Children’s Hospital Los

Angeles, Big Brothers Big Sisters, and programs promo2ng children’s sports, children's literacy and interna2onal professional internships.

THE BRITWEEK AUDIENCE “A who’s who of industry power brokers joined international luminaries”

– Los Angeles Times

BritWeek events aVract an interna2onal, affluent crowd of celebri2es, dignitaries, and professionals. Examples of those involved in the past: Prime Minister Tony Blair, Sir Richard Branson, David and Victoria Beckham, Maria Shriver, Helen Mirren, Morgan Freeman, Dame Judi Dench, Mayor Boris Johnson, Naomi Campbell, Simon Cowell, Eric Idle, John Cleese, Kathy Griffin, Nigel Lythgoe, Cat Deeley, Ryan Seacrest, Bruno Tonioli, Sharon Osbourne, Russell Brand, Tracey Ullman, Kenneth Branagh, Sir Ben Kingsley, Ian McShane, Minnie Driver, Michael Sheen, Mayor Antonio Villaraigosa, Simon Fuller, Stephen Fry, Kelly Osbourne, Billy Connolly, Vinnie Jones, Heidi Klum, Seal, Louise Roe, Gareth Neame, and many more.

BRITWEEK OVERVIEW

450 Million+ Media Impressions In 2014, BritWeek received substan2al coverage in the UK and US in print, radio, television, and online. Most notably, BritWeek was featured on ABC, E!, ITV, LA Times, BBC America,

Yahoo, The Times of London, Daily Mail, and more.

Over 60 Partners & Sponsors Some of the featured 2014 sponsors and partners, who u2lized BritWeek to build

awareness and sales, included Jaguar, Boots, The Times of London, Virgin Atlan2c, BBC Worldwide Produc2ons, MINI, Aston Mar2n, and many more.

41 Events Events focused on art, architecture, music, culinary, theatre, business and more, the

BritWeek program is rich and diverse. In 2014, BritWeek boasted 41 events in two weeks.

$1,600,000 The amount of money BritWeek has raised for various chari2es since its incep2on.

Beneficiaries have included Malaria no More, Save the Children, LA’s BEST and many more.

Over 115,000 The number of people that came to the many BritWeek 2014 events – from our signature

red carpet events to our public fes2vals.

SIGNATURE BRITWEEK EVENTS

BRITWEEK RED CARPET LAUNCH

RED CARPET LAUNCH April 21, 2015

BritWeek’s exci2ng Red Carpet Launch party kicks off the BritWeek Los Angeles program and aV r a c t s h und r ed s o f celebri2es, VIPs, poli2cians and dignitaries. The red carpet ensures photos of the stars are blasted all around the globe and hieng computers and newsstands within hours. The event is held at a private residence in Hancock Park for 350+ invita2on-‐only VIP guests, celebri2es, and press. The Launch receives substan2al press aVen2on and generates millions of media impressions. Check-‐out this video highlight of the Red Carpet Launch HERE!

BRITWEEK UKTI BUSINESS INNOVATION AWARDS

BRITWEEK UKTI BUSINESS INNOVATION AWARDS DATE TBC

The BritWeek UKTI Business Innova2on Awards is a compe22on for UK & California companies. The event recognizes and highlights innova2ve companies in Technology, Social Impact, Design, & Business Services An audience of 250 investors, entrepreneurs, business leaders, and press gathers at the pres2gious Four Seasons Hotel for an evening of business networking where the winners are announced. Companies in aVendance are all interested and engaged in the US/UK business rela2onship.

!Every year, this event includes a dis2nguished keynote speaker (past speakers have included Sir Ken Robinson, Andy Bird, and others) and a special Crea2ve Fusion Award, recognizing a talented individual whose business success has impacted their industry (previously honored Simon Cowell & Paul Oakenfold)

BRITWEEK UKTI BUSINESS INNOVATION AWARDS DATE TBC

Check out the video highlights from the 2014 event HERE! 2014 Winners included: HEADSPACE (social impact), Industrial Light & Magic (technology), Innovate Product Design (business services), and Cubic Transporta2on Systems and Alexander Purcell Rodrigues (2ed for product design) A dis2nguished group of business leaders judges this compe22on, including:

ANDY BIRD Chairman, Disney Interna2onal

IAN CALLUM Design Director,

Jaguar

SIR KEN ROBINSON Renowned Expert on

Crea2vity

BRITWEEK CHARITY EVENT


Every year BritWeek hosts a unique and exci2ng charity recep2on, from a 20s-‐themed party honoring Downton Abbey to an evening of Shakespeare with some of the most accomplished actors performing their favorite sonnets and monologues. The lively and pres2gious charity event is aVended by 350 -‐ 500 leaders in business, culture, poli2cs, and media, as well as influen2al Bri2sh talent. This event has a star-‐studded red carpet and receives significant press coverage. BritWeek supports a different charity every year. Previous partners have included Big Brothers Big Sisters, LA Children’s Hospital, LA’s BEST, Malaria No More, Virgin Unite, and others.


Past BritWeek Charity Events: 2014: Honored Shakespeare, with theatrical performances by Jane Seymour,

Michael York, Malcolm McDowell, and 17 other leading actors 2013: Honored Downton Abbey, with Execu2ve Producer Gareth Neame and

actress Laura Carmichael in aVendance 2012 Honored CNN’s Piers Morgan with guests Jackie Collins, Kelly Osbourne and

emcee Ross King. Musical entertainment from Katherine Jenkins. 2011 Honored Timothy Leiweke with musical entertainment from Seal. 2010  Honored Richard Branson with guest Victoria Beckham and emcee June

Sarpong. Musical entertainment from David Archuleta 2009 Honored Tony Blair with musical entertainment from Daughtry.

BRITWEEK ROBERTSON SHOPPING STROLL

BRITWEEK ON ROBERTSON BLVD

April 25, 2015 The third annual BritWeek Robertson Shopping Stroll is a full-‐day event on one of Los Angeles’ most popular, luxury shopping des2na2ons, aVrac2ng thousands of people daily. The Shopping Stroll features exci2ng in-‐store events, fashion shows, special retail offers, Bri2sh inspired food & drink, and a fun MINI lounge. In 2014, the event was hosted by Mischa Barton.

On this day, Robertson Blvd – home to over 50 luxury retail stores and restaurants including 5 Bri2sh brands -‐ is dedicated to celebra2ng all things Bri2sh! Even non-‐Bri2sh retailers, like MAKE UP FOR EVER and Lululemon embrace the Bri2sh theme with window-‐displays and in-‐store ac2vi2es

OTHER BRITWEEK EVENTS

Every year, BritWeek hosts an exci2ng program of events, from fashion & retail, art & architecture, food & drink, music,

business, and more. Our 2014 program had more than 40

events.

OTHER BRITWEEK EVENTS

BRITWEEK PROMOTION

BRITWEEK MAP

The BritWeek Map is circulated all over the city and a great way to adver2se your business to a wide audience. Over 150,000 maps are distributed throughout Los Angeles, including through the LA Times, Bri2sh retailers, hotels, & restaurants, BritWeek events, and BritWeek partners. Our map lists Bri2sh businesses around the city, the BritWeek program, exci2ng Bri2sh content, and adver2sements. Contact us to receive a copy of our 2014 map.

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BRITWEEK MAGAZINE

The BritWeek Magazine is a 36-‐page glossy magazine that brings the BritWeek program to life! It features exci2ng interviews with Bri2sh celebri2es, musicians, and business leaders; ar2cles on major trends within interior design, beauty, and fashion; and informa2on on the full BritWeek program of events! Over 3500 magazines are distributed all over BritWeek events and through BritWeek partners, Bri2sh hotels, retailers, and restaurants, and more! Contact us to receive a copy of the 2014 magazine.

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SPONSORSHIP

EXAMPLES OF SPONSOR ACTIVATION AT BRITWEEK EVENTS

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BRITWEEK SPONSORSHIP OVERVIEW

There are many ways to elevate your brand through a BritWeek partnership. From a full program sponsorship to individual event opportuni2es, our most produc2ve partnerships have originated from iden2fying our mutual goals and personalizing the right program for your brand. Some examples of possible sponsorship benefits include: •  Personalized Brand Integra2on with celebri2es and VIP guests at our events •  Access to influencers based in LA, par2cularly high net worth individuals in

entertainment, business, the arts, food, music, fashion, and more •  Tickets to our events for your company execu2ves and guests •  Branding on associated marke2ng materials -‐ BritWeek is promoted everywhere in

Los Angeles throughout April from the street banners on Wilshire Boulevard to the pages of the Los Angeles Times magazine.

•  Brand logo on event materials, red carpet step and repeat, BritWeek website, and more!

•  Brand associa2on through remarkable press coverage: Half a billion media impressions in 2014!

•  Cause marke2ng associa2on -‐ BritWeek is a 501(C)3 non-‐profit organiza2on. •  Huge public awareness and outreach through our community events and adver2sing

opportuni2es

CONTACT BRITWEEK

FOR MORE INFORMATION, PLEASE CONTACT:

LAUREN STONE, EXECUTIVE DIRECTOR 215.606.8797

[email protected]

Documents

Britweek 2015 Overview