Embed Size (px)
Citation preview
BRO Time
• What you will need: US Map NFL Logo Sheet
• Using your NFL Logo Worksheet draw the NFL logo in the state and area where the NFL Team plays (if you don’t know guess )
• Let’s see how many you guys can get correct!
Time to complete: 15 Minutes
Super Bowl History and Marketing
Sports Entertainment and Recreation Marketing
First AFL-NFL Championship Game:
Super Bowl I• Referred to as the
Supergame• January 15, 1967• Played at the Los
Angeles, Coliseum• Green Bay
Packers vs. Kansas City Chiefs
Super Bowl I
• The Green Bay Packers scored 3 second-half touchdowns en route to a 35-10 win over Kansas City
Super Bowl History
• The First AFL-NFL World Championship Game was established as part of the June 8, 1966 merger agreement between the AFL and NFL
Super Bowl History
• Los Angeles was not awarded the Super Bowl location until 6 weeks prior to kick-off
• Considerable animosity between both rival leagues in the lead up to the game
Super Bowl History
• There was a ton of pressure on both teams to win
• Many sports writers believe the game was a mismatch, and the long established NFL was far superior than the best team of the AFL
Kansas City Chiefs (AFL)
• Entered the game after recording an 11-2-1 mark during the regular season
• In the AFL championship game they beat the Buffalo Bills 31-7
Green Bay Packers
• NFL Dynasty
• Legendary Vince Lombardi was their Head Coach
• Outstanding defense
Media During the Game
• This game is the only Super Bowl to have been broadcast in the US by two different networks- CBS(NFL Games) and NBC (AFL Games)
Media During the Game
• Much to the dismay of historians, all known broadcast tapes which recorded the game in it’s entirety were wiped clean
Super Bowl Sales
• Super Bowl I was the only Super Bowl to not sellout in terms of attendance
• People were in an uproar over the price of the tickets, which were a whopping $12
Super Bowl Entertainment
• The halftime show featured trumpeter Al Hirt, and the marching bands of the University of Arizona and Grambling State
2012 Super Bowl Ads Expected to Wow Viewers2012 Ads that will Wow!
Coca Cola Planning to Make a Game Time Decision Coca-Cola Super Bowl 2012
Chevy Capitalizing on Mobile Interaction During the Super BowlMobile Media Super Bowl 2012
12 Ads that Changed Super Bowl MarketingSuper Bowl Marketing that Changed the Game
Super Bowl Activity
• Log onto your computer• Go to Sports Marketing Third
Quarter• Go to today’s date and select
“Super Bowl Webquest”• When completed please email to
Ms. Guerrero at [email protected]
• Name your document: yourlastname_SuperBowl2012Webquest
Super Bowl Marketing Day 2
Sports, Entertainment and Recreation Marketing
Super Bowl History: Logos
• History of NFL Logos
Super Bowl Tickets and Posters
• Super Bowl Posters
Super Bowl TicketsSuper Bowl XLII- Glendale, AZ
2008Super Bowl XLV- Dallas, TX
2012
