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Technical Things Getting A Website and Ad Manager
Broadstreet
Kenny Katzgrau Former engineer on Yahoo’s Right Media Exchange linkedin.com/in/katzgrau
John Crepezzi Former lead engineer of AOL’s Patch linkedin.com/in/johncrepezzi
Setting Up Fast Getting a Publication Running As Fast As Possible
• Get a Wordpress Host (we like WPEngine) • Get a Domain (we like Gandi.net)
Alternatives (eek): GoDaddy, Bluehost, MidPhase. Some take care of domain registration too.
Then... • Point the domain to WPEngine • Hire a Freelance Developer (or use WPValet)
(Really) Nice to Haves Things to Think About
• Reliability • Development / Staging Site • Automated Backups • A Stategy for Getting un-Hacked • Site Caching • FTP/SFTP Access • Database Access
(All included with WPEngine Account)
Next Steps Things to Think About
• Logo • Facebook Page / Twitter Account • Newsletter (Mailchimp) • Wordpress Theme
Blargo A Shortcut to that Smart Setup: blargo.broadstreetads.com
• Wordpress • Child Theme of “Largo”
– SEO – Caching – Workflow, Other Plugins
• Ad System Built In (Broadstreet) • Color Schemes • Style Options (Transparency, Layout)
Traditional Indy Setup a.k.a Decisions You Would Eventually Second Guess
• Non-Standard Ad Sizes • Too Many Small Ads • 100% Run of Site • 100% Share of Voice
A Better Idea You Won’t Appreciate How Much Time and Money It’ll Save
• IAB Ad Sizes (300x250) • Targeting to Home, Category, In-Story • At Least 1 Big, Bold Placement Area • Split Share of Voice
Zone / Slot Name Page Location Size SOV Price / share / mo
Front Page / Top Leaderboard / 960x150 Front Top Leaderboard 960x150 25% $1200
Front Page / Below Featured / 468x60 Front Below Featured 468x60 25% $500
Front Page / Sidebar Top / 300x250 Front Sidebar Top 300x250 25% $750
Front Page / Sidebar Shuffler / 300x250 Front Sidebar Bottom 300x250 - $300
Category Page / Sidebar / 300x600 Category Sidebar 300x600 50% $500
Category Page / Top Leaderboard / 960x150 Category Top Leaderboard 960x150 25% $750
Article Page / Sidebar Top / 300x250 Article Sidebar Top 300x250 25% $750
Article Page / Sidebar Shuffler / 300x250 Article Sidebar Bottom 300x250 - $300
All Pages/ Logo Ad / 468x60 All Logo Ad 468x60 25% $500
All Pages/ Bottom Ad / 468x60 All Bottom 468x60 25% $300
Total - - - $20,600 / mo
Blargo: Ad Setup A Shortcut to that Smart Setup: blargo.broadstreetads.com
• Responsive Ad Units • Targeting to Home/Category/Story • In Story Ads • Multiple Ads Per Zone • Based Off Ad Unit Plannign Guide (next)
Blargo: Ad Setup A Shortcut to that Smart Setup: blargo.broadstreetads.com
• Responsive Ad Units • Targeting to Home/Category/Story • In Story Ads • Multiple Ads Per Zone • Based Off Ad Unit Plannign Guide (next)
Why Broadstreet? • Built for Indy Publishers — ”Fight Off Big guys Like
Patch” • Responsive Support • Easy to Use, Most Common Needs Supported • Things Nobody Else Has
– Automated Email Reports – Advertiser Login – Hover Tracking – Editable Ads – Network – Selfie
“People Enjoy the Ads”
New Tool: Selfie
Selfie: A Self Serve Ad Tool from Broadstreet
Selfie: The User Sets A Message
Selfie:Then Pays
Selfie: Insertion
Selfie: Pricing
Selfie Self-Serve In-Post Text Advertising Major Benefits
• Tap Into Readers, Unknown Businesses • Monetize Blog Posts • Sensible Pricing for the Buyers • Optimize Future Purchases • Powerful Pricing Options • Potentially Better Revenue, Relevance than Google
Adsense
Selfie Self-Serve Text Advertising The Future
• HTML5 Drag and Drop Banner/Video Upload • Sidebar Widget for Wordpress • Email Buyer When Campaign is Completed • Buying at Scale (Broadstreet’s Network) • Update by Cell Phone/SMS
Questions? [email protected] @broadstreetads This Presentation: broadstreetads.com/march11