Brochure Best Union - English

where your ticket becomes an experience

Index

� Best Union Group

� Business and Main Clients

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� Main Financials data

� A look to the future: Group’s Vision and Strategy

Group Overview

ListedCompany

� Best Union SpA, founded in Bologna in 1999, is listed onthe Borsa Italiana since May 20th, 2008 (now part of theLondon Stock Exchange)

Leadership

� It is one of the most important international players in thedevelopment, production, marketing and management ofintegrated electronic ticketing and access control, as wellas in the management and organization of welcomeservices and security events.

� Famous theme parks and amusement parks worldwide,including Walt Disney World, Universal Studios,Gardaland, and many others distributed in 25 countries;

Currently in the world there are thousands of events.

“In each event the organizers have to face firsthand the production and the choice of system, leaving

the management of related services in outsourcing”

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Extensive customer base

Gardaland, and many others distributed in 25 countries;� 23 Italians exhibition centers, in particular, 6 of the 7

largest in terms of number of visitors;� Important cultural facilities and entertainment� More than 30 football teams, basketball and volleyball at

a professional level� The most important Italian theaters� Over 80 Banks

Tailor-made solutions

� Best Union Company is the only company able to offer apackage of integrated systems and services necessary forthe organization and management of sports and culturalevents, exhibitions, music and entertainment in general.

The Group's Mission is to provide the largest number of related services fundamental for the success of every event.

…..

Group Structure

Luca Montebugnoli P4P International SrlGirefin Spa(Trust Landi )

37% 20% 28%15%

Other shareholders

Best Union Company Spa

Charta SrlHBComm

Srl

StadiumScarl

70%100% 100% 40%

Genoa

33%

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Omniticket Network Pte , Ltd(Singapore)

Best Union Uk. Ltd

Best Union USA, Inc.

Best Union France, SAS – IREC SaS

100%

GalatheaSTS Ltd

Ticketing SystemTechnology Ltd

Genoa Sportcity Scarl

Best Union Middle East, JLT

Group Milestones

Best Union was founded

Acquisition ofan equityshare ofJumpy

Acquisition of a Cedacri’s branch

Consolidation

Listing on Borsa Italiana

Acquisitionof a

renownedcompany

Acquisition of a share of Logital S.p.A. anLogilab S.r.l. by Luca

Montebugnoli

New shareholders in the Company

Equity

� 1999: Best Union was founded in Bologna by a software houseand EBC Srl, a company specializing in event management andticketing activity, whose main founders are Luca Montebugnoli,Licia Montebugnoli and Luana Sabattini

� 2000: Jumpy (a company of the Fininvest Group) acquires the20% of the Company through a capital increase operation.

� 2004 - 2005: Luca Montebugnoli acquires shares of Logital SpAand Logilab Srl; the Pavarotti International and Basketball teamFortitudo become shareholders of the company

� 2008: Best Union Company S.p.A. enters on the Italian StockExchange for the management of ticketing services, hospitality,access control and security; in addition, in November, thecompany acquires 65% of Team 2015 Srl, a company active inthe management of exhibition services

� 2009: Best Union acquires 100% of Omniticket Group, acompany with twenty years of international experience in theactivity of ticketing; the Group signs an important commercial

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1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Consolidationof the Best

Union Group

activity of ticketing; the Group signs an important commercialagreement for three years with Almaviva Finance, and acquired30% of HB Communication; the most prestigious internationalsporting events held in Italy are managed by Best Union

� 2010: Best Union acquires the 100% of the Ticketweb.it, shares, acompany of the Cabassi Group, and it acquires the 100% of theAmit S.r.l. shares

� 2011: Best Union acquires the 55% of Teleart S.r.l. shares (94%in 2012) e the 100% of Charta S.r.l. shares.

� 2012: The company focuses on the integration of the acquiredcompanies and on efficiency improvement of the Group.

� 2013: Best Union Group continues its international growthstrategy by acquiring 100% of the share capital of Enta TicketingSolutions Ltd., an English company operating in the ticketingfield with a significant customer base.

� 2014: Best Union acquires a 100% interest in the capital ofIREC, a french company pecialized in technologies for ticketingand access control in the fields of culture and entertainment.

Business areas

SEGMENTS OF BUSINESS

� TICKET SALES: Services provided byqualified personnel for the sale of tickets,through all the sales channels (online, on-site,mobile application, call center);

� SOFTWARE & SISTEMS: Design,production, installation and management of ITsystems most commonly used in pre-salesactivities, on-site ticket office, treasurymanagement and access control, e-bookingplatforms;

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Best Union Group is a leading international company that operates in the design, manufacture anddistribution of electronic ticketing, access control systems, management of hospitality, security,marketing and communication services for the events.

platforms;

� RELATED SERVICES: Other services arethe administrative and fiscal management,promotion, event communication and sportsmarketing and event supplies of staff for theexecution of events.




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Ticket’s Sales: Vivaticket

Vivaticket is the E-ticketing system owned byCharta; it is a brand that in addition to the

B2CBest Union Group is moving more andmore towards their business channel

2 DRIVERS OF GROWTH

2 DRIVERS OF GROWTH

� increase in the number of tickets

sold

� offer to each customer a package

of more interesting products

B2C

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Charta; it is a brand that in addition to thewebsite www.vivaticket.it identifies all channelsin the pre-sales circuit, consisting of:• more than 500 physical points of saledistributed throughout the nationalterritory;

• a Call Center; a Groups Office.The website reached 300,000 visits per monthand 220,000 unique visitors, with over 2million page viewed.

more towards their business channel B2C(Business to Consumer) directing its rangeof products directly to the end consumer.B2C sales channel enables the company tomove its activities in the areas with highermargins.Recent acquisitions (especially with theCharta’s platform “Vivaticket”) enables BestUnion to follow this strategy.

* Source: internal elaboration on Vivaticket website performances

Vivaticket: comparison between new and old portal

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In 2012 Best Union has effected a restyling of the Vivaticket site which has improved itsefficiency and usability and it allowed the Company to integrate the four portals of theGroup into a single site.

In 2012 Best Union has effected a restyling of the Vivaticket site which has improved itsefficiency and usability and it allowed the Company to integrate the four portals of theGroup into a single site.

Software & Systems: the BOS System

The ticketing and access control system currently used by the Company is BOS(Best Overview System); BOS is a project developed and shared between BestUnion and Omniticket, and is now replacing the old system (Forum). It will begradually extended over the entire customer base. Below we report the screeninterface with some areas of use of the BOS system.

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Related Services

The third business segment of Best Union Group refers to a range of relatedservices including event promotion, advertising and marketing that Best Unionmanages thanks to the other companies of the Group.

MARKETI

MARKETI

STAFFING

STAFFING

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ING

ING

EVENT

ORGANIZ

EVENT

ORGANIZ

GG

COMMUNICATION

COMMUNICATION

Tickets: sales channels in the Italian market

Best Union Group offers a solid and efficient platform for selling tickets for fairs, amusementparks, theaters and cultural events in Italy:

� 580 directly operated stores

� VIVATICKET: online ticket sales platform managed by Charta

� 2.300 indirect outlets

� 10.000 bank branches (80 banks) where you can purchase tickets using the systems BestUnion.

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Union.

� Value of € 160 million of tickets transacted each year

Integrated call center (inbound and outbound) operating 24/7 through IVR (Interactive VoiceResponse):� 40 operators� More than 120 phone lines� 8 languages� more than 500,000 minutes of talk time� more than 100,000 reservation requests� More than 50,000 requests for help desk support throughout Italy

The unique model: applications

Best Union Systems and Services are used in all major environments

typical of the world

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typical of the world "entertainment"

Our experiences: the culture

MUSEU

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Cenacolo Vinciano

UMS

THEAT

Our experiences: the culture

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TRES

Our experiences: Entertainment

ENTERTA

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AINMENT

SOCCE

Our experiences: soccer, motor and more

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ER

MOTORS

&

Our experiences: soccer, motors and others

1919

OTHERS

Our experiences : trade show

T

R

A

D

E

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S

H

O

W

The Group's geographical presence

Abu DhabiSaudi ArabiaAustraliaBulgariaCanadaCyprusDenmarkDubaiEgyptEnglandFranceWales

GermanyHong KongIreland

Headquarter in Bologna – Bases in Milan – Rome – Venice – London – Orlando – Parigi – Singapore - Poitiers

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IrelandItalyJapan

NetherlandsPortugalDominicanRepublicScotlandSingaporeSpainU.S.

TunisiaTurkey

New Entry:CHINAThe Group has five operational sites and is active with its installations in 27 countries.The Group has five operational sites and is active with its installations in 27 countries.

OPERATIVE BASE INSTALLATIONS

The Best Union Group abroad

The recent acquisitions made by the Group pursued the strategic line ofactivities’ development abroad with the dual objective of:

1. Positioning in new markets and business sectors;

2. Positioning in geographic areas with strong growth of demand for theentertainment services.

The strategic policy undertaken has enabled the Group to maintain its growth

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The strategic policy undertaken has enabled the Group to maintain its growthtrend, maintaining good levels of turnover and profitability.

Some Data by Best Union abroad:�more than 300 customers in the U.S. and Canada;� operating bases in UK, USA, UAE, France, Singapore;� next opening in China and India with important ongoing negotiations.

Thanks to the development implemented in the growing markets, Best Union appears an importantplayer in the developing markets which present high demand for entertainment services.Thanks to the development implemented in the growing markets, Best Union appears an importantplayer in the developing markets which present high demand for entertainment services.




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1.14.1 Performance of the Group from IPO

11.500

20.600

26.100

30.80032.700

39.150

10.000

15.000

20.000

25.000

30.000

35.000

40.000

45.000

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The Group's turnover increased from 11.5 million euros in 2008 to approximately 40 million Euros in 2013.

In 2013 the focus was in particular on the activities and B2C sales of software and systems for ticketing, with specialattention to the rise in foreign Leasure & Entertainment. The growth of B2C especially abroad, in countries where theGroup is already present, it is also one of the objectives of the next three years.

0

5.000

2008 2009 2010 2011 2012 2013

Revenues

The results of the Group 2013 - 2012 and 2012 - 2011

Financial Data

€m Year Year Var % Year Year

31/12/2013 31/12/2012 '13 vs 12' 31/12/2012 31/12/2011

Total Revenues 39,14 32,68 19,77% 32,68 30,79

EBITDA 3,23 2,69 20,07% 2,69 2,67

EBITDA Margin 8,25% 8,23% 8,23% 8,67%

EBIT 0,74 0,45 65,17% 0,45 0,54

EBIT Margin 1,88% 1,36% 1,38% 1,75%

EBT 0,7 0,04 0,04 0,31

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EBT Margin 1,79% 0,12% 0,12% 1,01%

Profit & Loss 0,12 -0,19 -0,19 -0,29

E-Margin 0,31% -0,58% -0,58% -0,94%

Year Year Var % Year Year

31/12/2013 31/12/2012 '13 vs 12' 31/12/2012 31/12/2011

Net Debt (Cash) -1,595 -1,585 -1,585 -1,92

Equity 9,77 9,77 0,00% 9,77 10,44

Total 8,175 8,185 8,185 8,52




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Some important contracts awarded in 2012

We report the major contracts gained by Best Union in the current period:

IN ITALY:� the role of banking and ticketing partner for EXPO 2015, in joint venture

with Intesa Sanpaolo;� a ten year concession for the management of the Stadium ATI L. Ferraris

in Genoa;

THEMAIN INTERNATIONAL ACTIVITIES:

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THEMAIN INTERNATIONAL ACTIVITIES:� the provision of online ticketing services for the California Science Center;� the provision of on site and online ticketing system at Graceland, home of

Elvis Presley, entered in the National Register of Historic Places, whichwelcomes 600,000 visitors each year;

� the completion of the ticketing system for Historical Royal Palaces ofLondon (including the Tower of London, Hampton Court Palace, theBanqueting House, Kensington Palace and Kew Palace).

Best Union wins the 2015 EXPO

� 2012 is a very important year for Best Union, who got the role (in a joint venture withGruppo Intesa Sanpaolo) of banking and ticketing partner for EXPO 2015 in Milan; it is

Best Union Company S.p.A.partner of Expo 2015 S.p.A. for ticketing services

Best Union Company S.p.A.partner of Expo 2015 S.p.A. for ticketing services

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2012 is a very important year for Best Union, who got the role (in a joint venture withGruppo Intesa Sanpaolo) of banking and ticketing partner for EXPO 2015 in Milan; it isa terrific achievement that rewards the strategic choices and investments of thecompany over the past years.

� The event will take place in Milan from May 1st to October 31th, 2015; Best Union willhave the responsibility for the preparation and management of the platform andticketing services related to the event.

� Best Union Company is the only company that has managed 3 EXPO (Lisbon,Hannover, Milan).

The Group’s Vision

"To be the N. 1 in Italy and to be

among the firsts in the world in the areas in which the company operates"

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company operates"

OPERATIVE BASES INSTALLATIONS

The Group’s Strategy

STRATEGIC

AGREEMENT

COMMERCIAL

PARTNERSHIP

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NEW PRODUCTS

M&A

Group’s Strategy: consolidate the position on the Italian market and growth in the international markets.

The Group’s Strategy

BEST UNION

STRATEGY

�NEW PRODUCTS:•venue management•continuous development of online platform for B2C also abroad•BOS system distribution across the market, including foreign market

� STRATEGIC AGREEMENT:•especially abroad, for strengthening B2B and B2C development

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STRATEGYB2C development

�COMMERCIAL PARTNERSHIP:•upgrade the existing business through partnerships and joint ventures with industry

� M&A:•continuous research of target companies for territorial and sectorial expansion especially abroad

Thank you for the attention

For further information:

BEST UNION COMPANY SpAVia A. Canova, 16/2040138 Bologna – Italy www.bestunion.com

Documents

Brochure Best Union - English