2016Software Design & Development16–20 May 2016 • Barbican Centre • London

Sponsorship OpportunitiesYour chance to engage with hundreds of software developers & architects

sddconf.com@sddconf

Overview

Our third annual SDD conference takes place at the Barbican Centre in Londonfrom 16th–20th May 2016, with the exhibition element open on Tuesday 17th andWednesday 18th May 2016.

Several hundred professional software developers and architects, many of them fromlarge organisations, will attend their choice of well over 100 in-depth sessions and all-day workshops, presented by 30+ world-class speakers.

There are a limited number of sponsorship packages available, offering relevantcompanies an opportunity to promote their products and services to this high-qualityaudience before, during and after the event.

For further information, email Nick Payne at nick.payne@sddconf.com, or visit sddconf.com

Attendee Ratings

Here are the percentages of attendees who rated the following aspects of SDD2015 as good, very good or excellent:

Overall experience 98%

Quality of sessions 98%

Location of the event 95%

Quality of speakers 98%

Coverage of key topics 95%

Customer service 98%

Conference venue 89%

Value for money 91%

For further information, email Nick Payne at nick.payne@sddconf.com, or visit sddconf.com

Attendee Feedback

And here is a small selection from the hundreds of positive comments made bydelegates about the conference:

For further information, email Nick Payne at nick.payne@sddconf.com, or visit sddconf.com

❝Final day at #sddconf for me. Has been reallygood. Has got me excited about writingsoftware (and doing it better) again.~

❝Excellent balance of Agile, Architecture andTech.~

❝Back from an awesome few days at@sddconf brain is too full right now!~

❝Enjoyed a great range of talks at #sddconf –slowly dragging my knowledge out of thedark ages.~

❝SDD conference has been awesome. Still 2days to go #sddconf!~

❝sddconf over. Brain frazzled. Social skillsminimal. Thanks to all speakers andconference organizers. Till next time!~

❝Bye #sddconf – I leave a differentprogrammer than when I arrived!~

❝How interesting was #sddconf? Me: 33 A4pages and 1.5cm of ink.~

❝Great conference. My first time here. Wellorganised, good mix of subjects, 90minsessions a good length, keynote awesome!Thanks!~

❝It was my first time and it was great. Lookingforward to next year!~

❝Brilliant conference! Great speakers andsessions. And the staff were super nice andhelpful.~

❝I came last year, I’m here this year and if Ihave my way, I’ll be back next year!~

Past Sponsors

Previous sponsors at SDD include:

For further information, email Nick Payne at nick.payne@sddconf.com, or visit sddconf.com

Speakers

SDD 2016 features over thirty of the world’s foremost experts on softwaredevelopment, who between them have written dozens of books and hundreds ofmagazine articles, and educated thousands of developers at conferences andtraining courses.

For further information, email Nick Payne at nick.payne@sddconf.com, or visit sddconf.com

Kathleen Dollard Allen Holub Cory House Hadi Hariri

Juval Löwy Kevlin Henney Neal Ford Dino Esposito

Audience

SDD is aimed at professional software developers and architects, working in rangeof organisations in various industries.

Here are the 20 most common job titles of attendees:

� Lead Developer

� Software Architect

� Team Lead

� Senior Web Developer

� Development Manager

� Software Engineer

� Senior Developer

� Development TeamLeader

� Solution Architect

� .NET Developer

� Developer

� Application Architect

� Senior SoftwareDeveloper

� Software Developer

� Web Developer

� Technical Architect

� System Architect

� Application Developer

� Senior SoftwareEngineer

� Systems Developer

For further information, email Nick Payne at nick.payne@sddconf.com, or visit sddconf.com

Attendee Organisations

And here are just some of the organisations that have sent employees to SDD:

� BAE Systems� Jet2.com� The Open University� Lane Clark & Peacock� Swiss Re� Mountain Warehouse� Dunnhumby� Saga Services� Moonpig� comparethemarket.com� Winterflood Securities� MAN Diesel & Turbo� SimCorp� Haymarket Media

Group� Paddy Power� McLaren Applied

Technologies� Symantec� Real Asset Management

Plc� Roche Diagnostics� Mothercare� Lloyds Banking Group� Raytheon UK

� Civica Group� Fiserv� Oxford Computer

Consultants� Just Eat� The Scout Association� Schroders� Halliburton� Equiniti� Surrey County Council� UBS� Allpay Ltd� TeleWare� Euricom� Huawei Technologies� Dyson Ltd� Thomas Sanderson� Microsoft� Rafael� Continental Automotive� DSG Systems� Betgenius Ltd� Cambridge University

Press� The National Archives

� Aon plc� Endsleigh Insurance

Services� Wonga Group Ltd� thetrainline.com� Marshalls plc� GE Aviation� Aveva Group plc� TotalJobs Group� National Information

Center� British Library� Wacom Technology

Corp� NIC� Medidata Solutions� The Payroll Service

Company� Scientia Ltd� ByBox� BNP Paribas� UCL� Davies Group� Lockheed Martin� NCC Group

� Investec Bank plc� RM Education� Samsung Electronics� Nintendo of Europe� The Wine Society� Expedia� Baillie Gifford� Seetec Group� Capita� Renishaw plc� Sage UK� Xero� Sky UK Ltd� ABB Group� Coats Group plc� M&G Investments� Provident Financial

Management Services� Siemens� Callcredit Information

Group� Stella Travel Services� Serco Group plc� RenaissanceRe

For further information, email Nick Payne at nick.payne@sddconf.com, or visit sddconf.com

Sponsorship Opportunities

The following four sponsorship packages are available at SDD 2016.

For further information, email Nick Payne at nick.payne@sddconf.com, or visit sddconf.com

PLATINUM SPONSORSHIP

£15,000 (one available)

� Large exhibit space in a prime location

� Choice of two ‘other’ sponsorshipoptions from the list overleaf

� Prominent logo & link on SDD website

� Insertion of two items in attendee bags

� Inclusion of an item in the post-eventemail to attendees

� Four staff passes

GOLD SPONSORSHIP

£7,500 (two available)

� Large exhibit space

� Choice of one ‘other’ sponsorshipoption as detailed below

� Logo & link on SDD website

� Insertion of two items in attendee bags

� Three staff passes

Please note thatexhibition stands atSDD are space-only.

Sponsors will beallocated an area to

erect their own “pop-up” displays & signage,and we will provide atable, chairs, electrical

power, and WiFiinternet access.

Sponsorship Opportunities (continued)

For further information, email Nick Payne at nick.payne@sddconf.com, or visit sddconf.com

SILVER SPONSORSHIP

£3,000 (approx. 15 available)

� Standard exhibit space (3m wide)

� Logo & link on SDD website

� Insertion of one item in attendee bags

� Two staff passes

OTHER SPONSORSHIP OPTIONS

£3,000 each (one of each available)

� Attendee T-shirt sponsorship

� Sponsorship of attendee drinksreception

� Attendee bag sponsorship

� SDD website sponsorship

� Attendee badge sponsorship

� Sponsorship of pens & notepads

Please note thatexhibition stands atSDD are space-only.

Sponsors will beallocated an area to

erect their own “pop-up” displays & signage,and we will provide atable, chairs, electrical

power, and WiFiinternet access.

Exhibition Opening Hours

Tuesday 17th May

09:30–11.00 Set-up

11.00–11.30 Exhibition open (coffee break)

13.00–14.00 Exhibition open (lunch break)

15.30–16.00 Exhibition open (coffee break)

17.30–19.00 Exhibition open (drinks reception)

Wednesday 18th May

11.00–11.30 Exhibition open (coffee break)

13.00–14.00 Exhibition open (lunch break)

15.30–16.00 Exhibition open (coffee break)

16.00–17.00 Breakdown

For further information, email Nick Payne at nick.payne@sddconf.com, or visit sddconf.com