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Development Commissioner (Handicrafts)Ministry of Textiles, Govt. of India
www.handicrafts.nic.in www.craftclustersofindia.in
National Centre for Design and Product Developmentwww.ncdpd.in
Export Promotion Council for Handicraftswww.epch.in
INTERNATIONAL SEMINARFOR PROMOTION OF EXPORTSOF INDIAN HANDICRAFTS& INTERNATIONAL CRAFTEXCHANGE PROGRAMME
17TH & 18TH SEPTEMBER 2013
CONVENTION HALL, HOTEL THE ASHOK,
50-B DIPLOMATIC ENCLAVE, CHANAKYAPURI, NEW DELHI
17TH & 18TH SEPTEMBER 2013
CONVENTION HALL, HOTEL THE ASHOK,
50-B DIPLOMATIC ENCLAVE, CHANAKYAPURI, NEW DELHI
OF EXPORTS OF INDIAN HANDICRAFTSLeading international and national experts will present case studies
INTERNATIONAL CRAFT EXCHANGE PROGRAMMEL
intricacy of crafts.
ive demonstration by international and national craftpersons on
SEMINAR FOR PROMOTION
BRAIN STORMINGHandicraft exporters, stakeholders, craftperson, artisans, NGO’s will interact
YOUR CALENDAR17th & 18thSeptember 2013
BLOCK
INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF INDIAN HANDICRAFTS and INTERNATIONAL CRAFT EXCHANGE PROGRAMME
With an objective to offer a platform for the industry to interact with national & international experts
on the subjects such as technology, manufacturing techniques, packaging techniques, design
innovations etc., a two days event “International Seminar for Promotion of Exports of Indian
Handicrafts" is being jointly organized by Export Promotion Council for Handicrafts, Development
Commissioner (Handicrafts) & National Center for Design and Product Development (NCDPD).
International experts & national resource persons of proven credibility in different areas of
technology / domain experts have been invited from SE Asian & other countries.
The experts shall discuss / interact on the following issues:
Ÿ Study the present bottlenecks existing in the handicrafts sector in the areas of production
technology and the suggested measures for their improvement.
Ÿ Customer oriented Design & Product Development.
Ÿ Newer production techniques for the manufacturing of handicraft products.
Ÿ Measures to enhance skills at par with SE Asian & other countries.
Ÿ Marketing channels & tie-ups.
Ÿ Discuss on the sustainable supply chain management and turned into sourcing hub for the
developed countries.
03
INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME
INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF
INTERNATIONAL CRAFT EXCHANGE PROGRAMME
Live Demonstration of crafts / advance technologies by international artisans.
Ÿ With an aim of sharing the techniques, designs, patterns, processing, finishing etc.
between national & international craft persons / artisans, "International Craft
Exchange Programme" to be organized during the seminar.
Ÿ International & national Artisans / Craft persons have been invited for craft categories
such as Hand Embroidery, Eco-friendly crafts, Wooden Furniture, Cane & Bamboo and
Metal.
Ÿ The artisans / craft persons shall discuss in detail and make a live demonstration
during the programme.
04
INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME
INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF
OBJECTIVE OF THE SEMINAR IS DEVISING
METHODS TO ACHIEVE FOLLOWING:
UPGRADING SKILLS AT PARŸ Enhancement of skills at par with the leading SE Asian & other countries by way
of regular exchange programme.
IMPROVED TECHNOLOGYŸ The role of technology & faster manufacturing techniques vis-a-viz. measures for
creating awareness for the role of quality material.
Ÿ Replicating successful models of integrated and inclusive development of
clusters in Vietnam, China, Thailand, Philippines etc.
DESIGN & PRODUCT INNOVATIONSŸ Design, Product Development and Innovation -Role Play
MARKETING INNOVATIONSŸ Tapping new and virgin markets
Ÿ Development of IT & database system to support industry including E-commerce
Ÿ Demand constrains: value in domestic market, competition with mass produced
products, international awareness of available products
Ÿ Enlisting effective mechanism to disseminate commercial information, new
ideas, innovations, etc.
Ÿ Percolating the concept of Focus Products, Focus Clusters and Focus Markets
Ÿ Presenting the case studies of the OTOP i.e. one village and one product specific
to Handicrafts
CRITICAL ISSUES FOR DISCUSSION
05
INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME
INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF
Ÿ To create Handicraft sourcing hubs in India as centre for excellence (based on
philosophy of co-operation) with well integrated forward and backward
linkages.
Ÿ Increase competitiveness of over 10,000 handicraft exporters and 6 million
craftpersons and their entry into formal economy.
Ÿ Integrated and Inclusive Model for the overall development and promotion of
the Handicrafts sector of various states.
Ÿ To establish specific integrated approach for cottage crafts which is lacking
as currently efforts are driven by individual relationship.
Ÿ Preparation of the roadmap for the inclusive & sustainable development of
Indian Handicrafts sector.
Ÿ Preparedness of Indian Handicrafts Sector to meet the challenges by way of
developing vision for coming years.
Day 1 - INAUGURAL SESSION
DAY 1 - TECHNICAL SESSION-l
Technology Knowledge Sharing & Dissemination
Ÿ Need of new technology in Indian handicrafts sector.
Ÿ Technology as the driver of competitiveness in global markets.
Ÿ Case study of SE Asia & other countries: Capacity
building/Knowledge sharing for new technology among
handicraft manufacturers.
Ÿ Discussion: Roadmap for enhancing technological knowhow for
Indian handicrafts sector.
DAY 1- TECHNICAL SESSION-ll
Customer Oriented Designs & Product Development
Ÿ Need to evolve the traditional designs to the new designs to
match the international markets.
Ÿ Case Studies of SE Asia & other countries: Evolution of designs
and patterns in handicrafts industry.
Ÿ Design Development: Process & Roadmap.
Ÿ Case study on a company in SE Asia & other countries: Journey
from design development to successful product.
DAY 1- NETWORKING DINNER
Day 2 - TECHNICAL SESSION - l
Skill Enhancement - Towards Competitiveness in
the International Markets
Ÿ Present scenario and institutional framework for skill
development in Indian handicrafts.
Ÿ Skill Development: Key driver to the industry development.
Ÿ Skill Development programs in SE Asia & other countries.
Ÿ Model for Linkages between industry stakeholders and skill
development institutes.
Day 2 - TECHNICAL SESSION - ll
Market Linkage - National & International
Ÿ Importance of sustainable supply chain for the handicrafts sector.
Ÿ Key ingredients of a successful market linkage process.
Ÿ Access to domestic & international markets.
Ÿ Case study of company from SE Asia & other countries.
Ÿ Roadmap for Indian exporters.
Day 2 -INTERACTIVE SESSION & VALEDICTORY
DAY 1 DAY 2
The tentative program for the event is as per the below details.
PROPOSED SEMINAR SCHEDULE17TH & 18TH SEPTEMBER 2013
CONVENTION HALL, HOTEL THE ASHOK, 50-B DIPLOMATIC ENCLAVE, CHANAKYAPURI, NEW DELHI
Handicraft Clusters MapUnder Ambedkar Hastshilp Vikas Yojna (AHVY)
HYDERABAD (12)
ADILABAD (5)
ANANTAPUR (2)
CHITTOOR (3)
EAST GODAVARI (1)
NELLORE (4)
SRIKAKULAM (2)
WEST GODAVARI (2)
WARANGAL (2)
BHOJPUR (1)
KATIHUAR
MADHUBANI (2)
NAWADA (1)
PATNA (1)
BASTAR (5)
RAIPUR (1)
AHMEDABAD (46)
BHAVNAGAR (4)
DOHAD (2)
GANDHINAGAR (1)
JUNAGADH (1)
MAHESANA (1)
PANCH MAHAL (1)
PATAN (4)
RAJKOT (2)
SABARKANTHA (1)
ALLAHABAD (3)
LUCKNOW (23)
SAHARANPUR (8)
AGRA (3)
ALIGARH (9)
AZAMGARH (1)
BAREILLY (1)
CHITRAKUT (1)
(2)
GAUTAM
BUDDHA
GAUTAM
BUDDHA
GHAZIPUR (1)
GORAKPUR (8)
KANNAUJ (1)
KANPUR
NAGAR (1)
MAINPURI(3)
MEERUT (3)
MIRZAPUR (1)
MORADABAD (4) PILIBHIT (2)
RAEBARELI (2)
RAMPUR (2)
SHAHJAHANPU (1)
SULTANPUR (2)
DEHRANDUN (11)
BAGESHWAR (2)PITHORAGARH (1)
RUDRA
PRAYAG (1)TEHRI GARHWAL (1)
HAORA (1)
KALKOTA (5)
NORTH
24-PARGANAS (1)
WEST MEDINIPUR (1)
NORTH GOA (2)
SOUTH GOA (2)
(1)(1)
WEST DELHI (1)WEST DELHI (1)
KURUKSHETRA (3)KURUKSHETRA (3)
AMBALA (4)AMBALA (4)
BHIWANI (2)BHIWANI (2)
FARIDABAD (3)FARIDABAD (3)GURGAON (6)GURGAON (6)
HISAR (1)HISAR (1)
KAITHAL (3)KAITHAL (3)KERNAL (1)KERNAL (1)
SONIPAT (2)SONIPAT (2)
SRINAGAR (23)SRINAGAR (23)
SHIMLA (3)SHIMLA (3)
KANGRA(4)KANGRA(4)KULLU(13)KULLU(13)
LEH (2)LEH (2)
ANANTNAG (2)ANANTNAG (2)
BUDGAM (1)BUDGAM (1)
JAMMU (15)JAMMU (15)
KARGIL (1)KARGIL (1)
KATHUA (1)KATHUA (1)
KUPWURA (1)KUPWURA (1)
DEOGHAR (1)DEOGHAR (1)
HAZARIBAG (9)HAZARIBAG (9)
RANCHI (5)RANCHI (5)
BENGALORE (7)BENGALORE (7)
BELGAUM (1)BELGAUM (1)
BELLARY (1)BELLARY (1)
BIDAR (1)BIDAR (1)
BIJAPUR (3)BIJAPUR (3)
CHAMRAJNAGAR (1)CHAMRAJNAGAR (1)
DHARWAD (1)DHARWAD (1)
MYSORE (3)MYSORE (3)
KOLLAM (2)KOLLAM (2)
KOTTAYAM (1)KOTTAYAM (1)
PATHANAMTHITTA (1)PATHANAMTHITTA (1)
SEHORE (5)SEHORE (5)
BHOPAL (48)BHOPAL (48)
INDORE (9)INDORE (9)JHABUA (8)JHABUA (8)
ASHOKNAGAR (1)ASHOKNAGAR (1)
CHHINDWARA (1)CHHINDWARA (1)
GUNA (2)GUNA (2)
GWALIOR (4)GWALIOR (4)
KATNI (1)KATNI (1)UJJAIN (5)UJJAIN (5)VIDISHA (3)VIDISHA (3)
JALNA (3)JALNA (3)
PARBHANI (2)PARBHANI (2)
GONDIA (2)GONDIA (2)
BEED (1)BEED (1)
CHANDRAPUR (1)CHANDRAPUR (1)
NAGPUR (8)NAGPUR (8)
NASHIK (2)NASHIK (2)
WARDNA (1)WARDNA (1)BHUBNESHWAR (10)BHUBNESHWAR (10)BALANGIR (1)BALANGIR (1)
DHENKANAL (5)DHENKANAL (5)
GANJAM (2)GANJAM (2)
KHORDHA (6)KHORDHA (6)PURI (8)PURI (8)
SAMBALPUR (2)SAMBALPUR (2)
BARNALA (2)BARNALA (2)FEROZPUR (1)FEROZPUR (1)
GURDASPU (7)GURDASPU (7)
MANSA (1)MANSA (1)
RUPNAGAR (3)RUPNAGAR (3)
ALWAR (1)
BARMER (2)
BIKANER (1)
HANUMANGARH (1)
JAIPUR (2)
JHUJHUNUN (2)
NAGAUR (2)
SRI GANGANAGAR (2)
TONK (2)
UDAIPUR (2)
TIRUCHCHIRAPPALLI (1) TIRUCHCHIRAPPALLI (1)
CHENNAI (3) CHENNAI (3)
ERODE (2)ERODE (2)
MADURAI (5)MADURAI (5)
NILGIRIS (1)NILGIRIS (1)
VELLORE (1)VELLORE (1)
VILUPPURAM (1)VILUPPURAM (1)
NEW DELHI (13)NEW DELHI (13)SOUTH DELHI (2)SOUTH DELHI (2)
FARRUKHABAD
(5)BAREILLY
PAPUMPARE (4)
TAWANG (1)
UPPER SUBANSIRI(2)
GUWAHATI(16)
DHUBURI (1)GOALPARAGOALPARA (2)(2)
GOLAGHAT (1)
KAMRUP (5) KAMRUP (5)
KARBI ANGLONG (3)
KARIMGANI (1)
MARIGAON (1)
NAGAON (7)
BARPETA (1)NALBARI (4)
SONITPUR (4)
(1)
HOOGHLY (4)
IMPAL
EAST (6)
CHANDEL (1)
IMPAL
WEST (5)THOUBAL(1)
SHILONG (3)SHILONG (3)
AIZWAL (3)AIZWAL (3)
DIMPUR (8)DIMPUR (8)
ZUNHEBOTO (7)ZUNHEBOTO (7)
EAST SIKKIM (1)
NORTH SIKKIM (3)
National Center for Design and Product Development
CLUSTER LOCATION
DOLLS & TOYS
JEWELLERY
METAL IMAGE (CLASSICAL)
TEXTILE (HAND EMBROIDERY)
TEXTILE (HANDLOOM)
HORN & BONE
CARPET
BIDRI
CONCH SHELL
FOLK PAINTING
FURNITURE
LEATHER FOOTWEAR
METAL WARE
MUSICAL INSTRUMENT
POTTERY AND CLAY OBJECTS
RUGS AND DURRIES
STONE CARVING
STONE INLAY
TERRACOTTA
THEATER COSTUMES & PUPPETS
WOOD CARVING
WOOD INLAY
GRASS, LEAF, READ & FIBER
FILIGREE & SILVERWARE
CANE & BAMBOO
WOOD TURNING & LACQUER WARE
TEXTILE (HAND PRINTED)
ZARI
LEGEND
UTTARAKHAND
UTTAR PRADESH
BIHAR
WEST BENGAL
CHHATTISGARH
ANDHRA PRADESH
GUJARAT
GOA
ASOM (ASSAM)
MANIPUR
ARUNCHAL PRADESH
DELHI
JAMMU AND KASHMIR
HIMACHAL PRADESH
PUNJAB
HARYANA
SIKKIM
MEGHALAYA
NAGALAND
MIZORAM
JHARKHAND
RAJASTHAN
MADHYAPRADESH
MAHARASHTRA
ORRISA
KARNATAKA
KERALA
TAMIL NADU
STATE
Export Promotion Council for Handicrafts
Development Commissioner (Handicrafts)
07
INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME
INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF
Indian HandicraftsA glimpse of
08
INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME
INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF
The Beauty begins its journey
09
INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME
INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF
Handicrafts of India represents our cultural tradition in true sense, as Indian way of life is replete with products made with the help of simple, indigenous tools by crafts people who belong within a strong fabric of tradition, aesthetic and artistry.
Ÿ The range of Indian Handicraft tradition is as diverse as the culture diversity of the country.
Ÿ The handicrafts industry has over the years contributed significantly to the employment and foreign exchequer of the country.
Ÿ Despite the large production base the market at international level is still unexplored. India’s share in the world handicraft exports is less than 2%.
Ÿ The Small Scale and Cottage Sector helps to solve social and economic problems of the artisans.
Ÿ Providing employment to over 60 lakhs artisans which includes a large number of women and people belonging to weaker sections of the society.
Ÿ The impact is due to the changing consumer taste and trends.
INDIAN HANDICRAFTS INDUSTRY- AN OVERVIEW
10
INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME
INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF
PRODUCTION
EXPORTS
EMPLOYMENT
DOMESTIC CONSUMPTION
- US$ 5600 million (estimated)
- In f.y. 2012-13 - US$ 3304 Million with a growth rate
of 22.15% from preceding year.
- 7. 4 million directly employed with the sector.
- US$ 2300 million (estimated)
COUNTRY WISE EXPORTS
EXPORTS OF INDIAN HANDICRAFTS DURING 2012-13
AR
TM
ETA
L W
AR
ES
WO
OD
WA
RE
S
HA
ND
PR
INT
ED
TE
XT
ILE
S&
SC
RA
VE
S
EM
BR
OID
ER
ED
&
CR
OC
HE
TT
ED
GO
OD
S
SH
AW
LS
AS
AR
T W
AR
ES
ZA
RI &
ZA
RI G
OO
DS
IMIT
AT
ION
JE
WE
LLE
RY
MIS
C. H
AN
DIC
RA
FT
S
612.1
7
505.0
1
410.5
8
858.0
8
82.4
9
52.6
9
187.1
596.7
8
EXPORTS (US$ MILLION)
- Total exports - US$ 3304 millions
1000900800700600500400300200100
0
11
INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME
INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF
SI. NO. NAME OF THE CRAFT
1. BIDRI 2. CANE & BAMBOO 3. CARPET 4. CONCH-SHELL5. COIR TWISTING6. DOLL & TOYS7. FILIGREE & SILVERWARE8. FOLK PAINTING9. FURNITURE10. GRASS, LEAF, READ & FIBER11. HORN & BONE12. JEWELLERY13. LEATHER (FOOTWEAR)14. LEATHER (OTHER ARTICLES)15. METAL WARE16. METAL IMAGES (CLASSICAL)
SI. NO. NAME OF THE CRAFT
17. METAL IMAGES (FOLK)18. MUSICAL INSTRUMENT19. POTTERY & CLAY OBJECTS20. RUGS & DURRIES21. STONE (CARVING)22. STONE (INLAY)23. TERRACOTTA24. THEATRE, COSTUMES & PUPPET25. TEXTILES (HANDLOOM)26. TEXTILES (HAND EMBROIDERY)27. TEXTILES (HAND PRINTED)28. WOOD (CARVING)29. WOOD (INLAY)30. WOOD (TURNING & LACQUER WARE)31. ZARI32. MISCELLANEOUS CRAFTS PAINTINGS
INDIAN HANDICRAFTS (CRAFT CATEGORIES)
INDIAN HANDICRAFTS SECTOR - A SNAPSHOT
Strengths
Ÿ Availability of unique local raw materials e.g. natural fibers, bamboo, cane, horn, jute, leather, etc.
Ÿ Rich and diversified culture producing wide range of unique and exclusive handicrafts.
Ÿ Strong existing pool of skilled artisans.
Ÿ Wide range of traditional production skills derived from indigenous knowledge.
Ÿ High potential for empowerment of women, youth and people with disabilities.
Ÿ Low production costs.
Ÿ Lack of design, innovation and technology up gradation.
Ÿ Highly fragmented industry.
Ÿ Unstructured and individualized production systems.
Ÿ Lack of strong umbrella sector organizations.
Ÿ Limited capitalization and low investment.
Ÿ Insufficient market information on export trends, opportunities and prices.
Ÿ Limited access to credit.
Ÿ Limited resources for production, distribution and marketing.
Ÿ Limited e-commerce competence among producer groups.
Ÿ Lack of adequate infrastructure, absence of latest technology
Weaknesses
Opportunities
Ÿ Increasing emphasis on product development and design up gradation.
Ÿ Rising demand in domestic and traditional market.
Ÿ Rising appreciation by consumers in the developed countries.
Ÿ Government support and interest in preserving the craft.
Ÿ Emerging markets in Latin America, North America and European countries.
Ÿ Fair trade practices.
Ÿ Increasing flow of tourists provide market for products.
Ÿ Handicrafts sector is not mainstreamed in planning priorities of many State Governments.
Ÿ Increasing threat from Asian countries.
Ÿ Decreasing supply of good quality raw material.
Ÿ Better quality components, findings and packaging in other countries.
Ÿ Lack of quality standardization process.
Ÿ Declining investment in the sector (largely in the developed economies) and increasing consumer sophistication.
Ÿ Absence of institutional support.
Ÿ High freight costs associated with air cargo and shipment.
Ÿ High cost of production rendering Indian crafts less competitive in the markets.
Threats
IND
IAN
HA
ND
ICR
AF
TS
SW
OT
AN
ALY
SIS
12
INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME
INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF
A wide range of handicrafts are produced all over India viz. Artmetalware / EPNS ware, Wood carvings and other
wooden artwares, Imitation jewellery, handprinted textiles, shawls as artwares, embroidered goods, lace and lace
goods, toys, dolls, crafts made of leather, lacquerware, marble crafts etc.
Moradabad, Sambhal, Aligarh, Jodhpur, Jaipur, Barmer Delhi, Rewari, Thanjavur, Chennai, Mandap, Beedar,
Kerala & Jagadhari, Jaiselmer.
Saharanpur, Nagina, Jaipur, Jodhpur, Barmer, Hoshiarpor, Srinagar, Amritsar, Jagdalpur, Bangalore, Mysore,
Chennapatna, Chennai, Mandap, Kerala & Behrampur (WB), Ahmedabad, Rajkot .
Jaipur, Barmer, Bagru, Sanganer, Jodhpur, Barmer, Bhuj, Farrukhabad & Amroha.
Barmer, Jodhpur, Jaipur, Jaisalmer, Kutch (Gujarat), Ahmedabad,
Agra, Chennai, Baster, Jodhpur
Kashmir, Jaipur
Rajasthan, Chennai, Baster, Surat, Bareilly, Varanasi, Amritsar, Agra, Jaipur, & Barmer
Delhi, Moradabad, Sambhal, Jaipur Kohima(Tribal).
Artmetalware
Terracotta Zari & Zari Goods
Wooden Artwares
Hand printed Textiles
Embroidered goods
Imitation/Fashion Jewellery
Lucknow, Jodhpur, Agra, Amritsar, Kullu,
Dharmshala / Chamba & Srinagar
Marble & Soft Stone Crafts
Papier Mache crafts
MAJOR CRAFT CONCENTRATION AREAS
13
INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME
INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF
Limited access to markets
The demand of handicrafts products in the domestic as well as international market is huge and varied, majorly governed by the buyers demand and
requirements. Despite such high demand, only a fraction of artisans engaged in this sector have been able to utilize this opportunity; while most of
the artisans have only been able to access just the local markets. As a result these artisans are absolutely dependent on traders, acting as
middlemen, to sell their products in markets other that the local ones. Newer and better markets need to be linked to them directly so as to
facilitate the development of the entire sector.
With the increasing mechanization of the production processes, the markets have been flooded with machine-made products, which were
originally handcrafted. The handicrafts sector is facing stiff competition from such machine-made products, as these products are cheaper (due to
high economies of scale in production) and have a high production output amongst other factors. South East Asia & other countries like Indonesia,
Malaysia, Thailand, Vietnam, China etc. laid emphasis on technological upgrade of the production techniques; customer oriented design and
product development as well as sustainable supply chain management and turned into sourcing hub for the developed countries.
Inadequate Infrastructure and Technology
The artisans are still using the age old technology and methods of production, which are highly inefficient. This restricts their production, capacity
and the quality of the output. This is due to the lack of awareness or knowledge about the availability of appropriate tools & technology and other
developments in the sector. Reluctance amongst the artisans to incorporate these changes is also an important factor aggravating this issue. Also
the lack of basic infrastructure and civic amenities high cost of transportation, irregular electricity supply, sewage, work-sheds, warehousing, etc.
impact the development of the entire sector.
The handicrafts sector in India,
despite having economic
and social significance, currently
faces a number of threats
and challenges which
hamper it’s growth.
Competition from other Countries
14
INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME
INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF
Ÿ Providing employment to more than 7. 4 million artisans
Ÿ Special focus on design and product development
Ÿ Integrated & inclusive cluster approach
Ÿ Market driven design & product development
Ÿ Dedicated infrastructure development at clusters
Ÿ Improvement in livelihood and working environment
Ÿ Brand building, geographical indication, compliance and advocacy
Ÿ Revival of languishing crafts
Ÿ Skill development and capacity enhancement
Ÿ Enhanced credit flow and raw materials
Ÿ Technology upgradation by supply of improved tool kits and setting up common facility centres
INDIAN HANDICRAFTS POISED FOR GROWTH
15
INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME
INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF
Please fill the required registration form for the Seminar
National Center for Design and Product Development
Development Commissioner (Handicrafts)Ministry of Textiles, Govt. of India
Export Promotion Council for Handicrafts
JOINTLY ORGANISED BY
PARTNER ORGANIZATIONS
CENTRAL COTTAGE INDUSTRIES CORPORATION (CCIC)
HANDICRAFTS AND HANDLOOM EXPORT CORPORATION (HHEC)
KNOWLEDGE PARTNER
For further details you may contact:
MS. SMRITI NATIONAL CENTRE FOR DESIGN & PRODUCT DEVELOPMENT43, OKHLA INDUSTRIAL ESTATE, PHASE-III, NEW DELHI-110020Mobile no. 8586871191 l Tel: +91-11-26821262/65 l FAX: +91-11-26821260Email: [email protected] l [email protected] Websites: www.ncdpd.in, www.handicrafts.nic.in, www.craftclustersofindia.in, www.epch.in