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Development Commissioner (Handicrafts) Ministry of Textiles, Govt. of India www.handicrafts.nic.in www.craftclustersofindia.in National Centre for Design and Product Development www.ncdpd.in Export Promotion Council for Handicrafts www.epch.in INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME 17TH & 18TH SEPTEMBER 2013 CONVENTION HALL, HOTEL THE ASHOK, 50-B DIPLOMATIC ENCLAVE, CHANAKYAPURI, NEW DELHI 17TH & 18TH SEPTEMBER 2013 CONVENTION HALL, HOTEL THE ASHOK, 50-B DIPLOMATIC ENCLAVE, CHANAKYAPURI, NEW DELHI

BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

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Page 1: BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

Development Commissioner (Handicrafts)Ministry of Textiles, Govt. of India

www.handicrafts.nic.in www.craftclustersofindia.in

National Centre for Design and Product Developmentwww.ncdpd.in

Export Promotion Council for Handicraftswww.epch.in

INTERNATIONAL SEMINARFOR PROMOTION OF EXPORTSOF INDIAN HANDICRAFTS& INTERNATIONAL CRAFTEXCHANGE PROGRAMME

17TH & 18TH SEPTEMBER 2013

CONVENTION HALL, HOTEL THE ASHOK,

50-B DIPLOMATIC ENCLAVE, CHANAKYAPURI, NEW DELHI

17TH & 18TH SEPTEMBER 2013

CONVENTION HALL, HOTEL THE ASHOK,

50-B DIPLOMATIC ENCLAVE, CHANAKYAPURI, NEW DELHI

Page 2: BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

OF EXPORTS OF INDIAN HANDICRAFTSLeading international and national experts will present case studies

INTERNATIONAL CRAFT EXCHANGE PROGRAMMEL

intricacy of crafts.

ive demonstration by international and national craftpersons on

SEMINAR FOR PROMOTION

BRAIN STORMINGHandicraft exporters, stakeholders, craftperson, artisans, NGO’s will interact

YOUR CALENDAR17th & 18thSeptember 2013

BLOCK

Page 3: BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF INDIAN HANDICRAFTS and INTERNATIONAL CRAFT EXCHANGE PROGRAMME

With an objective to offer a platform for the industry to interact with national & international experts

on the subjects such as technology, manufacturing techniques, packaging techniques, design

innovations etc., a two days event “International Seminar for Promotion of Exports of Indian

Handicrafts" is being jointly organized by Export Promotion Council for Handicrafts, Development

Commissioner (Handicrafts) & National Center for Design and Product Development (NCDPD).

International experts & national resource persons of proven credibility in different areas of

technology / domain experts have been invited from SE Asian & other countries.

The experts shall discuss / interact on the following issues:

Ÿ Study the present bottlenecks existing in the handicrafts sector in the areas of production

technology and the suggested measures for their improvement.

Ÿ Customer oriented Design & Product Development.

Ÿ Newer production techniques for the manufacturing of handicraft products.

Ÿ Measures to enhance skills at par with SE Asian & other countries.

Ÿ Marketing channels & tie-ups.

Ÿ Discuss on the sustainable supply chain management and turned into sourcing hub for the

developed countries.

03

INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME

INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF

Page 4: BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

INTERNATIONAL CRAFT EXCHANGE PROGRAMME

Live Demonstration of crafts / advance technologies by international artisans.

Ÿ With an aim of sharing the techniques, designs, patterns, processing, finishing etc.

between national & international craft persons / artisans, "International Craft

Exchange Programme" to be organized during the seminar.

Ÿ International & national Artisans / Craft persons have been invited for craft categories

such as Hand Embroidery, Eco-friendly crafts, Wooden Furniture, Cane & Bamboo and

Metal.

Ÿ The artisans / craft persons shall discuss in detail and make a live demonstration

during the programme.

04

INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME

INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF

Page 5: BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

OBJECTIVE OF THE SEMINAR IS DEVISING

METHODS TO ACHIEVE FOLLOWING:

UPGRADING SKILLS AT PARŸ Enhancement of skills at par with the leading SE Asian & other countries by way

of regular exchange programme.

IMPROVED TECHNOLOGYŸ The role of technology & faster manufacturing techniques vis-a-viz. measures for

creating awareness for the role of quality material.

Ÿ Replicating successful models of integrated and inclusive development of

clusters in Vietnam, China, Thailand, Philippines etc.

DESIGN & PRODUCT INNOVATIONSŸ Design, Product Development and Innovation -Role Play

MARKETING INNOVATIONSŸ Tapping new and virgin markets

Ÿ Development of IT & database system to support industry including E-commerce

Ÿ Demand constrains: value in domestic market, competition with mass produced

products, international awareness of available products

Ÿ Enlisting effective mechanism to disseminate commercial information, new

ideas, innovations, etc.

Ÿ Percolating the concept of Focus Products, Focus Clusters and Focus Markets

Ÿ Presenting the case studies of the OTOP i.e. one village and one product specific

to Handicrafts

CRITICAL ISSUES FOR DISCUSSION

05

INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME

INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF

Ÿ To create Handicraft sourcing hubs in India as centre for excellence (based on

philosophy of co-operation) with well integrated forward and backward

linkages.

Ÿ Increase competitiveness of over 10,000 handicraft exporters and 6 million

craftpersons and their entry into formal economy.

Ÿ Integrated and Inclusive Model for the overall development and promotion of

the Handicrafts sector of various states.

Ÿ To establish specific integrated approach for cottage crafts which is lacking

as currently efforts are driven by individual relationship.

Ÿ Preparation of the roadmap for the inclusive & sustainable development of

Indian Handicrafts sector.

Ÿ Preparedness of Indian Handicrafts Sector to meet the challenges by way of

developing vision for coming years.

Page 6: BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

Day 1 - INAUGURAL SESSION

DAY 1 - TECHNICAL SESSION-l

Technology Knowledge Sharing & Dissemination

Ÿ Need of new technology in Indian handicrafts sector.

Ÿ Technology as the driver of competitiveness in global markets.

Ÿ Case study of SE Asia & other countries: Capacity

building/Knowledge sharing for new technology among

handicraft manufacturers.

Ÿ Discussion: Roadmap for enhancing technological knowhow for

Indian handicrafts sector.

DAY 1- TECHNICAL SESSION-ll

Customer Oriented Designs & Product Development

Ÿ Need to evolve the traditional designs to the new designs to

match the international markets.

Ÿ Case Studies of SE Asia & other countries: Evolution of designs

and patterns in handicrafts industry.

Ÿ Design Development: Process & Roadmap.

Ÿ Case study on a company in SE Asia & other countries: Journey

from design development to successful product.

DAY 1- NETWORKING DINNER

Day 2 - TECHNICAL SESSION - l

Skill Enhancement - Towards Competitiveness in

the International Markets

Ÿ Present scenario and institutional framework for skill

development in Indian handicrafts.

Ÿ Skill Development: Key driver to the industry development.

Ÿ Skill Development programs in SE Asia & other countries.

Ÿ Model for Linkages between industry stakeholders and skill

development institutes.

Day 2 - TECHNICAL SESSION - ll

Market Linkage - National & International

Ÿ Importance of sustainable supply chain for the handicrafts sector.

Ÿ Key ingredients of a successful market linkage process.

Ÿ Access to domestic & international markets.

Ÿ Case study of company from SE Asia & other countries.

Ÿ Roadmap for Indian exporters.

Day 2 -INTERACTIVE SESSION & VALEDICTORY

DAY 1 DAY 2

The tentative program for the event is as per the below details.

PROPOSED SEMINAR SCHEDULE17TH & 18TH SEPTEMBER 2013

CONVENTION HALL, HOTEL THE ASHOK, 50-B DIPLOMATIC ENCLAVE, CHANAKYAPURI, NEW DELHI

Page 7: BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

Handicraft Clusters MapUnder Ambedkar Hastshilp Vikas Yojna (AHVY)

HYDERABAD (12)

ADILABAD (5)

ANANTAPUR (2)

CHITTOOR (3)

EAST GODAVARI (1)

NELLORE (4)

SRIKAKULAM (2)

WEST GODAVARI (2)

WARANGAL (2)

BHOJPUR (1)

KATIHUAR

MADHUBANI (2)

NAWADA (1)

PATNA (1)

BASTAR (5)

RAIPUR (1)

AHMEDABAD (46)

BHAVNAGAR (4)

DOHAD (2)

GANDHINAGAR (1)

JUNAGADH (1)

MAHESANA (1)

PANCH MAHAL (1)

PATAN (4)

RAJKOT (2)

SABARKANTHA (1)

ALLAHABAD (3)

LUCKNOW (23)

SAHARANPUR (8)

AGRA (3)

ALIGARH (9)

AZAMGARH (1)

BAREILLY (1)

CHITRAKUT (1)

(2)

GAUTAM

BUDDHA

GAUTAM

BUDDHA

GHAZIPUR (1)

GORAKPUR (8)

KANNAUJ (1)

KANPUR

NAGAR (1)

MAINPURI(3)

MEERUT (3)

MIRZAPUR (1)

MORADABAD (4) PILIBHIT (2)

RAEBARELI (2)

RAMPUR (2)

SHAHJAHANPU (1)

SULTANPUR (2)

DEHRANDUN (11)

BAGESHWAR (2)PITHORAGARH (1)

RUDRA

PRAYAG (1)TEHRI GARHWAL (1)

HAORA (1)

KALKOTA (5)

NORTH

24-PARGANAS (1)

WEST MEDINIPUR (1)

NORTH GOA (2)

SOUTH GOA (2)

(1)(1)

WEST DELHI (1)WEST DELHI (1)

KURUKSHETRA (3)KURUKSHETRA (3)

AMBALA (4)AMBALA (4)

BHIWANI (2)BHIWANI (2)

FARIDABAD (3)FARIDABAD (3)GURGAON (6)GURGAON (6)

HISAR (1)HISAR (1)

KAITHAL (3)KAITHAL (3)KERNAL (1)KERNAL (1)

SONIPAT (2)SONIPAT (2)

SRINAGAR (23)SRINAGAR (23)

SHIMLA (3)SHIMLA (3)

KANGRA(4)KANGRA(4)KULLU(13)KULLU(13)

LEH (2)LEH (2)

ANANTNAG (2)ANANTNAG (2)

BUDGAM (1)BUDGAM (1)

JAMMU (15)JAMMU (15)

KARGIL (1)KARGIL (1)

KATHUA (1)KATHUA (1)

KUPWURA (1)KUPWURA (1)

DEOGHAR (1)DEOGHAR (1)

HAZARIBAG (9)HAZARIBAG (9)

RANCHI (5)RANCHI (5)

BENGALORE (7)BENGALORE (7)

BELGAUM (1)BELGAUM (1)

BELLARY (1)BELLARY (1)

BIDAR (1)BIDAR (1)

BIJAPUR (3)BIJAPUR (3)

CHAMRAJNAGAR (1)CHAMRAJNAGAR (1)

DHARWAD (1)DHARWAD (1)

MYSORE (3)MYSORE (3)

KOLLAM (2)KOLLAM (2)

KOTTAYAM (1)KOTTAYAM (1)

PATHANAMTHITTA (1)PATHANAMTHITTA (1)

SEHORE (5)SEHORE (5)

BHOPAL (48)BHOPAL (48)

INDORE (9)INDORE (9)JHABUA (8)JHABUA (8)

ASHOKNAGAR (1)ASHOKNAGAR (1)

CHHINDWARA (1)CHHINDWARA (1)

GUNA (2)GUNA (2)

GWALIOR (4)GWALIOR (4)

KATNI (1)KATNI (1)UJJAIN (5)UJJAIN (5)VIDISHA (3)VIDISHA (3)

JALNA (3)JALNA (3)

PARBHANI (2)PARBHANI (2)

GONDIA (2)GONDIA (2)

BEED (1)BEED (1)

CHANDRAPUR (1)CHANDRAPUR (1)

NAGPUR (8)NAGPUR (8)

NASHIK (2)NASHIK (2)

WARDNA (1)WARDNA (1)BHUBNESHWAR (10)BHUBNESHWAR (10)BALANGIR (1)BALANGIR (1)

DHENKANAL (5)DHENKANAL (5)

GANJAM (2)GANJAM (2)

KHORDHA (6)KHORDHA (6)PURI (8)PURI (8)

SAMBALPUR (2)SAMBALPUR (2)

BARNALA (2)BARNALA (2)FEROZPUR (1)FEROZPUR (1)

GURDASPU (7)GURDASPU (7)

MANSA (1)MANSA (1)

RUPNAGAR (3)RUPNAGAR (3)

ALWAR (1)

BARMER (2)

BIKANER (1)

HANUMANGARH (1)

JAIPUR (2)

JHUJHUNUN (2)

NAGAUR (2)

SRI GANGANAGAR (2)

TONK (2)

UDAIPUR (2)

TIRUCHCHIRAPPALLI (1) TIRUCHCHIRAPPALLI (1)

CHENNAI (3) CHENNAI (3)

ERODE (2)ERODE (2)

MADURAI (5)MADURAI (5)

NILGIRIS (1)NILGIRIS (1)

VELLORE (1)VELLORE (1)

VILUPPURAM (1)VILUPPURAM (1)

NEW DELHI (13)NEW DELHI (13)SOUTH DELHI (2)SOUTH DELHI (2)

FARRUKHABAD

(5)BAREILLY

PAPUMPARE (4)

TAWANG (1)

UPPER SUBANSIRI(2)

GUWAHATI(16)

DHUBURI (1)GOALPARAGOALPARA (2)(2)

GOLAGHAT (1)

KAMRUP (5) KAMRUP (5)

KARBI ANGLONG (3)

KARIMGANI (1)

MARIGAON (1)

NAGAON (7)

BARPETA (1)NALBARI (4)

SONITPUR (4)

(1)

HOOGHLY (4)

IMPAL

EAST (6)

CHANDEL (1)

IMPAL

WEST (5)THOUBAL(1)

SHILONG (3)SHILONG (3)

AIZWAL (3)AIZWAL (3)

DIMPUR (8)DIMPUR (8)

ZUNHEBOTO (7)ZUNHEBOTO (7)

EAST SIKKIM (1)

NORTH SIKKIM (3)

National Center for Design and Product Development

CLUSTER LOCATION

DOLLS & TOYS

JEWELLERY

METAL IMAGE (CLASSICAL)

TEXTILE (HAND EMBROIDERY)

TEXTILE (HANDLOOM)

HORN & BONE

CARPET

BIDRI

CONCH SHELL

FOLK PAINTING

FURNITURE

LEATHER FOOTWEAR

METAL WARE

MUSICAL INSTRUMENT

POTTERY AND CLAY OBJECTS

RUGS AND DURRIES

STONE CARVING

STONE INLAY

TERRACOTTA

THEATER COSTUMES & PUPPETS

WOOD CARVING

WOOD INLAY

GRASS, LEAF, READ & FIBER

FILIGREE & SILVERWARE

CANE & BAMBOO

WOOD TURNING & LACQUER WARE

TEXTILE (HAND PRINTED)

ZARI

LEGEND

UTTARAKHAND

UTTAR PRADESH

BIHAR

WEST BENGAL

CHHATTISGARH

ANDHRA PRADESH

GUJARAT

GOA

ASOM (ASSAM)

MANIPUR

ARUNCHAL PRADESH

DELHI

JAMMU AND KASHMIR

HIMACHAL PRADESH

PUNJAB

HARYANA

SIKKIM

MEGHALAYA

NAGALAND

MIZORAM

JHARKHAND

RAJASTHAN

MADHYAPRADESH

MAHARASHTRA

ORRISA

KARNATAKA

KERALA

TAMIL NADU

STATE

Export Promotion Council for Handicrafts

Development Commissioner (Handicrafts)

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INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME

INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF

Page 8: BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

Indian HandicraftsA glimpse of

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INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME

INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF

Page 9: BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

The Beauty begins its journey

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INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME

INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF

Page 10: BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

Handicrafts of India represents our cultural tradition in true sense, as Indian way of life is replete with products made with the help of simple, indigenous tools by crafts people who belong within a strong fabric of tradition, aesthetic and artistry.

Ÿ The range of Indian Handicraft tradition is as diverse as the culture diversity of the country.

Ÿ The handicrafts industry has over the years contributed significantly to the employment and foreign exchequer of the country.

Ÿ Despite the large production base the market at international level is still unexplored. India’s share in the world handicraft exports is less than 2%.

Ÿ The Small Scale and Cottage Sector helps to solve social and economic problems of the artisans.

Ÿ Providing employment to over 60 lakhs artisans which includes a large number of women and people belonging to weaker sections of the society.

Ÿ The impact is due to the changing consumer taste and trends.

INDIAN HANDICRAFTS INDUSTRY- AN OVERVIEW

10

INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME

INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF

Page 11: BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

PRODUCTION

EXPORTS

EMPLOYMENT

DOMESTIC CONSUMPTION

- US$ 5600 million (estimated)

- In f.y. 2012-13 - US$ 3304 Million with a growth rate

of 22.15% from preceding year.

- 7. 4 million directly employed with the sector.

- US$ 2300 million (estimated)

COUNTRY WISE EXPORTS

EXPORTS OF INDIAN HANDICRAFTS DURING 2012-13

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505.0

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410.5

8

858.0

8

82.4

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52.6

9

187.1

596.7

8

EXPORTS (US$ MILLION)

- Total exports - US$ 3304 millions

1000900800700600500400300200100

0

11

INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME

INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF

SI. NO. NAME OF THE CRAFT

1. BIDRI 2. CANE & BAMBOO 3. CARPET 4. CONCH-SHELL5. COIR TWISTING6. DOLL & TOYS7. FILIGREE & SILVERWARE8. FOLK PAINTING9. FURNITURE10. GRASS, LEAF, READ & FIBER11. HORN & BONE12. JEWELLERY13. LEATHER (FOOTWEAR)14. LEATHER (OTHER ARTICLES)15. METAL WARE16. METAL IMAGES (CLASSICAL)

SI. NO. NAME OF THE CRAFT

17. METAL IMAGES (FOLK)18. MUSICAL INSTRUMENT19. POTTERY & CLAY OBJECTS20. RUGS & DURRIES21. STONE (CARVING)22. STONE (INLAY)23. TERRACOTTA24. THEATRE, COSTUMES & PUPPET25. TEXTILES (HANDLOOM)26. TEXTILES (HAND EMBROIDERY)27. TEXTILES (HAND PRINTED)28. WOOD (CARVING)29. WOOD (INLAY)30. WOOD (TURNING & LACQUER WARE)31. ZARI32. MISCELLANEOUS CRAFTS PAINTINGS

INDIAN HANDICRAFTS (CRAFT CATEGORIES)

INDIAN HANDICRAFTS SECTOR - A SNAPSHOT

Page 12: BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

Strengths

Ÿ Availability of unique local raw materials e.g. natural fibers, bamboo, cane, horn, jute, leather, etc.

Ÿ Rich and diversified culture producing wide range of unique and exclusive handicrafts.

Ÿ Strong existing pool of skilled artisans.

Ÿ Wide range of traditional production skills derived from indigenous knowledge.

Ÿ High potential for empowerment of women, youth and people with disabilities.

Ÿ Low production costs.

Ÿ Lack of design, innovation and technology up gradation.

Ÿ Highly fragmented industry.

Ÿ Unstructured and individualized production systems.

Ÿ Lack of strong umbrella sector organizations.

Ÿ Limited capitalization and low investment.

Ÿ Insufficient market information on export trends, opportunities and prices.

Ÿ Limited access to credit.

Ÿ Limited resources for production, distribution and marketing.

Ÿ Limited e-commerce competence among producer groups.

Ÿ Lack of adequate infrastructure, absence of latest technology

Weaknesses

Opportunities

Ÿ Increasing emphasis on product development and design up gradation.

Ÿ Rising demand in domestic and traditional market.

Ÿ Rising appreciation by consumers in the developed countries.

Ÿ Government support and interest in preserving the craft.

Ÿ Emerging markets in Latin America, North America and European countries.

Ÿ Fair trade practices.

Ÿ Increasing flow of tourists provide market for products.

Ÿ Handicrafts sector is not mainstreamed in planning priorities of many State Governments.

Ÿ Increasing threat from Asian countries.

Ÿ Decreasing supply of good quality raw material.

Ÿ Better quality components, findings and packaging in other countries.

Ÿ Lack of quality standardization process.

Ÿ Declining investment in the sector (largely in the developed economies) and increasing consumer sophistication.

Ÿ Absence of institutional support.

Ÿ High freight costs associated with air cargo and shipment.

Ÿ High cost of production rendering Indian crafts less competitive in the markets.

Threats

IND

IAN

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ND

ICR

AF

TS

SW

OT

AN

ALY

SIS

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INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME

INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF

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A wide range of handicrafts are produced all over India viz. Artmetalware / EPNS ware, Wood carvings and other

wooden artwares, Imitation jewellery, handprinted textiles, shawls as artwares, embroidered goods, lace and lace

goods, toys, dolls, crafts made of leather, lacquerware, marble crafts etc.

Moradabad, Sambhal, Aligarh, Jodhpur, Jaipur, Barmer Delhi, Rewari, Thanjavur, Chennai, Mandap, Beedar,

Kerala & Jagadhari, Jaiselmer.

Saharanpur, Nagina, Jaipur, Jodhpur, Barmer, Hoshiarpor, Srinagar, Amritsar, Jagdalpur, Bangalore, Mysore,

Chennapatna, Chennai, Mandap, Kerala & Behrampur (WB), Ahmedabad, Rajkot .

Jaipur, Barmer, Bagru, Sanganer, Jodhpur, Barmer, Bhuj, Farrukhabad & Amroha.

Barmer, Jodhpur, Jaipur, Jaisalmer, Kutch (Gujarat), Ahmedabad,

Agra, Chennai, Baster, Jodhpur

Kashmir, Jaipur

Rajasthan, Chennai, Baster, Surat, Bareilly, Varanasi, Amritsar, Agra, Jaipur, & Barmer

Delhi, Moradabad, Sambhal, Jaipur Kohima(Tribal).

Artmetalware

Terracotta Zari & Zari Goods

Wooden Artwares

Hand printed Textiles

Embroidered goods

Imitation/Fashion Jewellery

Lucknow, Jodhpur, Agra, Amritsar, Kullu,

Dharmshala / Chamba & Srinagar

Marble & Soft Stone Crafts

Papier Mache crafts

MAJOR CRAFT CONCENTRATION AREAS

13

INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME

INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF

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Limited access to markets

The demand of handicrafts products in the domestic as well as international market is huge and varied, majorly governed by the buyers demand and

requirements. Despite such high demand, only a fraction of artisans engaged in this sector have been able to utilize this opportunity; while most of

the artisans have only been able to access just the local markets. As a result these artisans are absolutely dependent on traders, acting as

middlemen, to sell their products in markets other that the local ones. Newer and better markets need to be linked to them directly so as to

facilitate the development of the entire sector.

With the increasing mechanization of the production processes, the markets have been flooded with machine-made products, which were

originally handcrafted. The handicrafts sector is facing stiff competition from such machine-made products, as these products are cheaper (due to

high economies of scale in production) and have a high production output amongst other factors. South East Asia & other countries like Indonesia,

Malaysia, Thailand, Vietnam, China etc. laid emphasis on technological upgrade of the production techniques; customer oriented design and

product development as well as sustainable supply chain management and turned into sourcing hub for the developed countries.

Inadequate Infrastructure and Technology

The artisans are still using the age old technology and methods of production, which are highly inefficient. This restricts their production, capacity

and the quality of the output. This is due to the lack of awareness or knowledge about the availability of appropriate tools & technology and other

developments in the sector. Reluctance amongst the artisans to incorporate these changes is also an important factor aggravating this issue. Also

the lack of basic infrastructure and civic amenities high cost of transportation, irregular electricity supply, sewage, work-sheds, warehousing, etc.

impact the development of the entire sector.

The handicrafts sector in India,

despite having economic

and social significance, currently

faces a number of threats

and challenges which

hamper it’s growth.

Competition from other Countries

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INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME

INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF

Page 15: BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

Ÿ Providing employment to more than 7. 4 million artisans

Ÿ Special focus on design and product development

Ÿ Integrated & inclusive cluster approach

Ÿ Market driven design & product development

Ÿ Dedicated infrastructure development at clusters

Ÿ Improvement in livelihood and working environment

Ÿ Brand building, geographical indication, compliance and advocacy

Ÿ Revival of languishing crafts

Ÿ Skill development and capacity enhancement

Ÿ Enhanced credit flow and raw materials

Ÿ Technology upgradation by supply of improved tool kits and setting up common facility centres

INDIAN HANDICRAFTS POISED FOR GROWTH

15

INDIAN HANDICRAFTS & INTERNATIONAL CRAFT EXCHANGE PROGRAMME

INTERNATIONAL SEMINAR FOR PROMOTION OF EXPORTS OF

Please fill the required registration form for the Seminar

Page 16: BROCHURE Exports of Indian Handicrafts & International Craft Exchange Programme

National Center for Design and Product Development

Development Commissioner (Handicrafts)Ministry of Textiles, Govt. of India

Export Promotion Council for Handicrafts

JOINTLY ORGANISED BY

PARTNER ORGANIZATIONS

CENTRAL COTTAGE INDUSTRIES CORPORATION (CCIC)

HANDICRAFTS AND HANDLOOM EXPORT CORPORATION (HHEC)

KNOWLEDGE PARTNER

For further details you may contact:

MS. SMRITI NATIONAL CENTRE FOR DESIGN & PRODUCT DEVELOPMENT43, OKHLA INDUSTRIAL ESTATE, PHASE-III, NEW DELHI-110020Mobile no. 8586871191 l Tel: +91-11-26821262/65 l FAX: +91-11-26821260Email: [email protected] l [email protected] Websites: www.ncdpd.in, www.handicrafts.nic.in, www.craftclustersofindia.in, www.epch.in