Brookline Cultural DestinationWayfinding Task Force

Economic Development Advisory Board

March 2, 2015

Project Goals• Cohesiveness (a family of signs that looks like they are

related!)• Design Standards • Problem Sign Removal/Replacement

Brookline Cultural DestinationTask Force Charge

• To develop design standards and an implementation strategy for a new family of cultural wayfinding signs that is functional, visually appealing and adaptable over time.

Why Signs?• Commercial Areas Beautification• Unifying Element • Signs Provide Comfort/Improve Experience

• Consistent Visual Cues

• Celebrating Cultural Resources• Not Everyone Uses a Smart Phone

Existing Conditions

Existing Conditions

Guiding Symbols, Elements & Imagery

• Trees and Greenery• Tree lined Boulevards and Streets• Frederick Law Olmsted• Streetcar Suburb• SS Pierce Building• Coolidge Corner Theatre

Theme Directions• Tree-Lined Landscape• Carving Out Nature• Olmsted Reference• Leaf or Tree Motif• Town of “Firsts”• “Engineered Diversity”

branding concepts

Colors

Sign Shape Family Option A

Sign Shape Family Option B

Sign Shape Family Option C

Preferred Sign Family

Leaf Theme Options

a b c

d e f

a

Leaf Theme Applied

Refined Elm Leaf

Leaf Theme Applied

Colors & Theme Applied

Colors & Theme Applied

Consolidation Opportunities

Placement Strategy

Visitor Journey

Large to Small

Gateway / Entrance

District Identity

Directional / Parking Sign

Strategy Considerations• Modes & Scales

• Bikes, Cars, Peds, Public Transit• Different Entry Points• Different Experience

• Functionality• Sight Lines• Font Size• Consolidation Opportunities

• Maintenance/Cost• Flexible/Easily Modified • Durability

Proposed Phasing

Phase 1:

• Business Districts

• Directional Signs for Primary Destinations/Anchor Parks

• Replace Glaring Problem Signs and Consolidate Clutter

• Entry/Gateway Signs Town Border

Phase 2:

• Directional Signs for Secondary Destinations

• Smaller Parks, Open Spaces

• Maps, Apps and Wraps

Proposed Kit of Parts

Sign Location Plan: example page

Sign Message:(To) Skyline Park(To) Golf Course

(To) Larz Anderson Auto Museum(To) Larz Anderson Park

Sign Type B:Multi-Directional Flag Sign