Rebranding Project

Shayna Abramson

Current Strategy

The library might want to cater to a larger audience than it has in the past; less stuffy and more simple communication

The Competition

Target Audience

Their target audience might be younger than in past times; the shortening of the word “Brooklyn” and the usage of blocky type conveys a bold clarity and eagerness to bring young folks inside.

Current Brand Personality

ResponsibleOpenWelcomingCla rityStaid

New Strategy

Target Audience

The new strategy is to make the logo more appealing and colorful, less boring and governmental. More captivating and fun.

The target audience will remain the same, but hopefully younger folks will pay more attention and respond more favorably/with more enthusiasm to the new logo.

New Brand Personality

FunEnergeticSocialEagernessInteractiveBookishChicContemporary

Objectives- Welcome people to come do their work in

the library

-Encourage young children to get comfortable with the library

-Get young adults to think that hanging out in the library is cool

-The Library should be thought of as a slightly more social, fun environment

-Less rigid and strict/not as governmental

Concept #1: Contemporary

Concept #2: Bookish

Concept #3: Fun

Contemporary Logo

BROOKLYNPUBLIC LIBRARY

Bookish Logo

R LYNP U B L I C L I B R A R Y

Fun Logo

P U B L I C L I B R A R YrOOKlyn

Logo 1 Touchpoints

Logo 2 Touchpoints

Logo 3 Touchpoints

Final Logos

BROOKLYNPUBLIC LIBRARY

R LYNP U B L I C L I B R A R Y

P U B L I C L I B R A R YrOOKlyn

Colorized Logos

BROOKLYNPUBLIC LIBRARY

R LYNP U B L I C L I B R A R Y

P U B L I C L I B R A R YrOOKlyn

Final Logo

BROOKLYNPUBLIC LIBRARY

Final Logo Touchpoints