BrotherBy Sheikha al Derbasti and Shahd al Baz 9-D

Brother started out as a sewing company. Brother had its start back in 1908 as Yasui Sewing Machine Co, founded by Kanekichi Yasui in Nagoya, Japan. And a few years later,the company was renamed Yasui Brothers’ Sewing Machine Co.

The company became Nippon Sewing Machine Manufacturing Co in 1934.In 1954 it became Brother International Corporation which is their current name Brother.

In 1971 they created the very first high-speed dot matrix printer.

Electronic typewriters were next in 1985 and the focus began to shift to more business oriented products and devices.

Telecommunications and electronic stationary were even on the bill as Brother progressed through the twentieth century.

Main office in

Singapore

U.S.A

U.K

Canada

Australia

The different types of products the brand produce

the historical development of the brand

The reality TV show project runway helped advertise Brother in a great way, since the Brother Company makes all of the sewing machines used in the TV show. Moreover this show is previewed in international countries, so many people will learn about their sewing machines via project runway. So television had a great impact in advertising this company.

The reason that the brand has recently become known and successful is because many professional sewers and fashion designers use it, so most people will follow their steps, since everyone wants the best.

http://www.youtube.com/watch?v=0DsJS73n8DU