Brussels, 28th of February, 2017

A quick introduction…

28/02/2017 Starvation wages 2

Alfonso Gutiérrez

I’m a Chemist (not a lawyer) Photographer since very young CEO of the photo agency

agefotostock with offices in Barcelona, Madrid, Paris & New York

Now the President of CEPIC representing the Picture Industry An industry composed of small,

medium and large companies and hundreds of thousands of individual

photographers, just like me…

28/02/2017 The starvation wages 2

The Framing Snowball

28/02/2017 The starvation wages 2

Hotlinking(Framing)

A term used on the Internet referring to the practice of displaying an image on a website by linking to the same image on another website.

28/02/2017 Starvation wages 2

Hotlinking & Bandwidth theft

Bandwidth is the amount of data transferred from a website to a user's computer.

An analogy for bandwidth theft: A stranger plugging into your electrical outlet and using your electricity without your consent while you pay for it.

28/02/2017 The wages of hunger 2

Your frame, your web

<img src=http://www.agefotostock.com/age/en/Stock-Images/Rights-Managed/B20-1458745 height="350" width="200">

8age fotostock/THP04/10/2012

-Is all this about “framing” as inoffensive as it seems, or it is something more complex affecting the income of photographers and authors?

-Let´s analyze an example using the picture you have just seen.

9age fotostock/THP04/10/2012

Tecnalia agefotostock

10age fotostock/THP04/10/2012

You´ll need a loupe

to see that the image

“may be subject to

copyright”

If you want to see

the image better you

Can click in

“View Image” and…

…but I will be paying for

the bandwith …

12age fotostock/THP04/10/2012

13age fotostock/THP04/10/2012

Image shown on the

website of our client

14age fotostock/THP04/10/2012

The Hotlinking FAN

16age fotostock/THP

40 pages (391) of uses

not licensed, therefore

substantial revenue

lost by authors and

rightsholders

17age fotostock/THP04/10/2012

….and so on…

“How is it possible that my images have been so widely used and I have not seen these ‘sales’ reported?” our photographers (the creators) ask us.

The right of communication shall not be used as a free ride at the expense and cost of a whole industry.

It is clear that all this is killing professional photography as we know it, because professional photographers can´t make a living out of the images they produce anymore.

If no solution can be reached soon, photographers will be condemned to…

Brussels, 28th of February, 2017

…starvation wages