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Assignment Received By: Date:

CHINDWIN COLLEGEBTEC HND IN BUSINESS (MANAGEMENT)

ASSIGNMENT COVER SHEET

NAME OF STUDENT

REGISTRATION NO.

UNIT TITLE Unit 7 Business Strategy

ASSIGNMENT TITLE AirAsia Strategic Evaluation and Implementation

ASSIGNMENT NO 2 of 2

NAME OF ASSESSOR

SUBMISSION DEADLINE

I, !ere"y confirm t!at t!is assignment is my o#n #or$ and notcopied or plagiari%ed from any source& I !ave referenced t!e sources from #!ic! information iso"tained "y me for t!is assignment&

________________________________ _________________________

Signature Date

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FOR OFFICIAL USE

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Unit Outcomes

Outcome Evidence fo t!ecitei"

Feed#"c$ Assesso%s decisionInten"&

'eific"tion

Fist"ttem(t

Re-)o$

Undest"nd"((o"c!esto st"te*+ev"&u"tion

"ndSe&ection

LO,

Analyse possi"lealternative strategies

relating tosu"stantive gro#t!,

limited gro#t! orretrenc!ment

,.

Select anappropriate future

strategy for a givenorganisation

,.

Undest"nd!o) to

im(&ement "c!osenst"te*+

LO/

(ompare t!e rolesand responsi"ilities

for strategyimplementation

/.

Evaluate resourcere.uirements to

implement a ne#strategy for a given

organisation

/.

Discuss targets andtimescales for

ac!ievement in agiven organisation to

monitor a givenstrategy&

/.,

Meit *"des ")"ded M M M,

Distinction *"des ")"ded D D D,

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Assi*nment

/ 0 1ellstructured3 Reference is done properly 4 s!ould "e done /if any0

5verall, you6ve

Ae"s fo im(ovement0

ASSESSOR SIGNATURE DATE 1 1

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2O"& feed#"c$ )"s "&so (ovided3

STUDENT SIGNATURE DATE 1 1

NAME 0&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&

FOR INTERNAL USE ONL4ERI)IED 8ES 95

DAE : &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&

ERI)IED B8 : &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&

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SCENARIO 5 AIRASIA

!e follo#ing information a"out t!e case /see assignment


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Ryanair, anot!er lo# cost airline& (ost management is an important element in t!e

airline management& ony )ernande% !as often said t!at cost, not ot!er airlines, is

AirAsia6s enemy&

It #ill "e interesting to follo# AirAsia6s future as it plans to go regional in Sout! East

Asia& Even "efore leaving *alaysia, AirAsia is already greeted "y t!e maCor airlinesin t!e region "y t!ese airlines6 plans to start t!eir o#n lo# cost units& In addition to

ot!er smaller airlines, t!is #ill "e an interesting development to follo#& 1e s!all see

if AirAsia can $eep everyone flying around t!e region as it did in *alaysia under t!e

company6s tagline of 9o# Everyone (an )lyF&

Ro&e

8ou are an assistant researc! analyst #or$ing in a team for a researc! firm inietnam& 8ou are to provide to your team leaders on t!e follo#ing for t!e coming

discussion #it! t!e client:

T"s$s

8our team leader !as as$ed you to compile and su"mit in a report a"outGUnderstanding strategic evaluation, selection and implementation6 of AirAsia againstot!er "udget airlines for t!e coming discussion:

Analyse possi"le alternative strategies relating to su"stantive gro#t!, limitedgro#t! or retrenc!ment ;&

Select an appropriate future strategy for AirAsia ;&2

(ompare t!e roles and responsi"ilities for strategy implementation in t#odifferent organisations /AirAsia against iger Air#ays /or ot!ers0 -&

Evaluate resource re.uirements to implement a ne# strategy for AirAsia -&2

Discuss targets and timescales for ac!ievement in AirAsia to monitor a givenstrategy -&;

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GRADING

6"ss is ac!ieved "y meeting all t!e re.uirements defined in t!e assessmentcriteria&

Meit Identify and apply strategies to find appropriate solutions /*0

Characteristics / Possible Evidence < using of relevant t!eories andtec!ni.ues identified future strategy of AirAsia and effectiveapproac!es are used to strategy implementation&

Select and apply appropriate tec!ni.ues& /*20

Characteristics / Possible Evidence< Indication of relevant approac!esto strategy evaluation and implementation as #ell as effectiveCudgements "eing made for strategy selection&

resent and communicate appropriate findings /*;0

Characteristics / Possible Evidence< !e used of appropriate structure#it! logical and co!erent arguments !ave "een presented& !ere areclear evidences of appropriateness, feasi"ility and desira"ility in t!eselection of t!e strategies concerned&

Distinction Use critical reflection to evaluate o#n #or$ and Custify valid conclusions/D0

Characteristics / Possible Evidence< Evaluation !as ta$en place usingdefined criteria suc! as "enc!mar$ing tec!ni.ues and differing levelsof t!e organisation

a$e responsi"ility for managing and organi%ing activities /D20

Characteristics / Possible Evidence < !e importance ofinterdependence "et#een functions and resource allocationrecognised& !ere is also clear evidence of optimising resourceallocation of finance, !uman resource, material, etc&

Demonstrate convergent, lateral and creative t!in$ing /D;0

Characteristics / Possible Evidence < t!e generation of ideas #it!systematic approac! and decisions ta$en in revie# and evaluation&!ere are indication of self evaluation t!oug! t!e "enc!mar$ outcomesand given time scale for corporate, operational, groups and specificindividuals&

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6RESENTATION

& !e assignment s!ould !ave a cover page t!at includes t!e assignment title,assignment num"er, course title, module title, >ecturer4tutor name andstudent6s name& Attac! all t!e pages of assignment "rief4cover s!eet #it! yourreport and leave t!em "lan$ for official use&

2& Ensure t!at aut!enticity declaration !as "een signed&

;& !is is an individual assignment&

-& (ontent s!eet #it! a list of all !eadings and page num"ers&

H& A fully typed up professionally presented report document& Use 2 point Arialor imes 9e# Roman script&

?& 8our assignment s!ould "e #ordprocessed and s!ould not e=ceed 2,H++

#ords in lengt!& A CD s!ou&d #e inc&uded )it! efeences "nd"ccom("n+in* notes.

7& Use t!e arvard referencing system&

& E=!i"its4appendices are outside t!is limit&

J& !e assignment s!ould contain a list of any references used in t!e report&

NOTES TO STUDENTS FOR SUMMISSION

(!ec$ carefully t!e su"mission date and t!e instructions given #it! t!eassignment& >ate assignments #ill not "e accepted&

Ensure t!at you give yourself enoug! time to complete t!e assignment "y t!edue date&

Do not leave t!ings suc! as printing to t!e last minute < e=cuses of t!is nature#ill not "e accepted for failure to !andin t!e #or$ on time&

8ou must ta$e responsi"ility for managing your o#n time effectively&

If you are una"le to !and in your assignment on time and !ave valid reasonssuc! as illness, you may apply /in #riting0 for an e=tension&

)ailure to ac!ieve a ASS grade #ill results in a RE)ERRA> grade "einggiven&

a$e great care t!at if you use ot!er people6s #or$ or ideas in yourassignment, you properly reference t!em in your te=t and any "i"liograp!y&

NOTE0 If +ou "e c"u*!t (&"*i"i7in*8 t!e Co&&e*e (o&icies "nd

(ocedues )i&& "((&+.

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Bs a2 Qcf March 2014 Cdc