How�and�WhyYou�ShouldBe�UsingEmailMarketing

CEO, One Degree MarketingCommunity Engagement Manager,Create Birmingham2020 BBJ Top 40 Under 402019 BBJ 25 Women to Watch2019 AMA Birmingham YoungProfessional Marketer Of The Year2019 TEDxBirmingham SpeakerMom to IsraelDog Mom to MiloRecovering Target and StarbucksAddict (booooo COVID-19!)

MeganEvents & Programs

Director

DerekGraphics

Director

BrittneyAdministrative

Director

The�Team

DonaldWeb Development

Director

1978 - first email sent resulted in $13million worth of sales 1991 - Hotmail opened the doors for thefirst web-based email service.1992 - first smart phone Introducedmaking email mobile1998 - Data Protection Laws put Inplace

About�Email�Marketing

Respect�Your�Elders

Strengths�of�Email�Marketing

User-friendlyMore personalDirect to audienceLess trafficFits every industry

Email�Marketing�AsAn�EFFECTIVE�Tool

Build relationshipsBoost brand awarenessPromote your contentGenerate leadsMarket your productsNurture leads

3.8Busers

worldwide

3,800%email generates$38 for everydollar spent

40Xmore effectivethan Facebookand Twittercombined

BUYER PERSONA(S), AVATAR(S)

KNOW THEIR PREFERRED METHOD OF COMMUNICATION

SEGMENT, SEGMENT, SEGMENT

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Know�Your�Audience

Welcome

VIP

Thank

You

Check-In

Know�Their�JourneyKnow�Their�Desires

Consider how they got to you.Consider why they came.Consider what motivates them.Consider... nurture the relationship

Subject Lines - clear, actionable,enticing

Copy - write conversationally, notbrochure like, chunk Info, be yourself

Images/Video - eye-catching, relevant

Call-To-Action - have one, make itstand out

Bridges - social, website, email

Personalize - say their name

Building�Your�Emails

THE BASICSSign-up form on yourwebsiteDrive via social mediacontentForm/Sign-up at events...

AttractingYourAudience

Let's�Get�This�Out�of�the�Way....

http://bit.ly/OneDegreeList

Lead Magnets - ebooks,checklists, webinar, course,toolContests - enter at your ownriskLead Pages - enticing copy,content

AttractingYourAudience

CHOOSE YOUR SERVICE -Mailchimp, Constant Contact, Hubspot -Integrated Options - Square, GoDaddy, etc.

USE TEMPLATES - Or get a designer

SET GOALS - Know what you want to know.

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More�EmailMarketing�Things...

A/B TEST - Choose a variable, Create two versions, Send them, Analyze them

USE KPIs - Deliverability, Open rate, Clickthrough rate (CTR), Unsubscribes

COMPLY - CAN-SPAM Compliance, GDPR Compliance, Avoid Spam Filters - Free, Cheap, No purchase necessary, $$$, Act Now, Guarantee, Free gift

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Nerdy�EmailMarketing�Things...

RandomTips:� Have a plan for holidays

Don’t take unsubscribespersonallyCheck mobile optimizationAlready have an apology or“oops” email plannedTuesday - Thursday, beforelunch (because I know you'rewondering)

QBefore�I�go...

Consistency is keyDon't overthink ItTell Your Story A

&

Contact

IG: @onedegreemmm

info@onedegreemmm.com

www.onedegreemmm.com

IG: @thejacquijones

jacqueline@onedegreemmm.com

LI: /JacquelineJonesOfficial

FB: /JacquiJonesOfficial

LI: /company/OneDegreeMMM

FB: /One DegreeMMM

https://bit.ly/ForgeToFamily