Here is your guide to successfully implementing and developing your BSSM identity. Feel free to kick back and take a look through this booklet for practical steps to a unified look.

HEY FRIENDS

HEY FRIENDS

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1 :

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is impossibleNOTHING

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everything was

WE

OWE THE WORLD

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everything was

at thecross

we livef r o m

V I C T O R Y V I C T O R Y &&

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is spel led

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W E OWE THE WORLD AN EN

COUN

TER .

EVERYONE i s s i g n i f i c a n t

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WH

Y W

E E

XIS

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TO SEE HIS KINGDOM ON EARTH AS IT IS IN HEAVEN.

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TO EQUIP & DEPLOY REVIVALIST WHO PASSIONATELY PURSUE WORLDWIDE TRANSFORMATION IN THEIR GOD GIVEN SPHERES OF INFLUENCE.

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IDENTITYHONORPASSIONKINGDOM CULTUREEMPOWERTRANSFORMREVIVALWORSHIP

FREEDOMFAMILYTRAININGSUPERNATURALHIS PRESENCE

DREAMPUREENCOUNTERSIGNIFICANCE

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OG

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1 :

Meet our face to the world. The

BSSM logo visually represents

everything we are and the culture

we carry.

PRIMARY

We have two arrangements for our

BSSM logo. One vertical and the

other horizontal. We should try to

stick to the primary logo if possible.

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SECONDARY

There will be occations were the

horizontal format is a better choice

for your project. Please feel free to

use this secondary arrangment if it

aids in the success of your design.

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CLASS YEARS

It’s fun when students take

ownership over their shool year. So

if you are speaking to a particular

class go ahead and be specific.

There are two different ways to

communicate “class year.”

1) first year, second year, third year

2) 2013-2014, etc.

2013 - 2014

2013 - 2014f i r s t y e a r

f i r s t y e a r

2. 1.

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SPACING/SIZE Our logo needs room to breathe

to make it stand out from other

graphical elements such as

typography, imagery and document

edges. (x = logo hieght)

Sizing is also important because

if the logo is too small it will be

illegible. Use this guide to make

things easy.

.25”xmin.

.25”xmin.

.25”x min.

.25”x min.

.25” min. .15” min.

.25”xmin.

.25”xmin.

.25”x min.

.25”x min.

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STRAPLINE

Our strapline consists of the

schools full name along with our

website. Choose from either to suit

your branding needs.

Bethel School of Supernatural Ministry ibssm.org

Bethel School of Supernatural Ministry ibssm.org

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STEER CLEAR

Being manipulated isn’t fun and

our logo doesn’t have arms so it

can’t fight back. Here’s some stuff

to keep in mind so that we all have

fun.

1) Making the logo look like the

inside band of your stretchy

pants is not a good idea.

2) Elongating the logo upward is

also “no bueno.”

3) Tilting the logo so it appears to

be ascending is, unfortunately,

not an option.

4) Upside down. Really?

1. 2.

3. 4.

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FUN & NO FUN

We’re not overly religous with our

branding; however, here are some

exaples of what we think is fun and

things to stay away from.

1) White backgrounds are super

cool!

2) Color backgrounds are also

very nice!

3) Say no thanks to gradient

backgrounds, they hurt

people’s eyes.

4) Levitation mode (logo drop

shadows) isn’t fun, because it

makes the logo hard to see.

5) Backgrounds that are visually

cluttered or squished are an

“epic fail.”

2.

3.

5.

1. 4.

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MUSEO SLAB

Museo Slab is our headline font.

It has a scholastic yet creative

feel that is intended to evoke an

element of nostalgia.

VARIATIONS (12)

Light

Regular

Semibold

Bold

Extrabold

Italics

AaABCDEFGHIJKLMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z( . , : ; ? ! $ & @ * % ) 0 1 2 3 4 5 6 7 8 9

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OPEN SANS

The Open Sans family is our body

copy typeface. It’s what we’ll use for

conversation. Light and regular look

the best when paired with Museo

Slab on white backgrounds.

VARIATIONS (12)

Light

Regular

Semibold

Bold

Extrabold

Italics

AaABCDEFGHIJKLMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z( . , : ; ? ! $ & @ * % ) 0 1 2 3 4 5 6 7 8 9

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HEADLINE & BODY

Here are a couple examples of what

your headline and body copy can

look like. Remeber, we like to very

the wieghts between headlines and

body to show distinction.

1) Headline (Museo Slab _ 900) Body (Open Sans _ Regular)

2) Headline (Museo Slab _ 900 italic)

Body (Open Sans _ Regular)

3) Headline (Museo Slab _ 500) Body (Open Sans _ Light)

4) Headline (Museo Slab _ 1000)

Body (Open Sans _ Light)

Headline

Headline Headline

HeadlineBody TextBody Text

Body Text Body Text

1.

3.

2.

4.

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R34 G155 B202

R246 G144 B95

R49 G197 B145

R253 G224 B103

C75 M24 Y8 K0

C0 M53 Y67 K0

C69 M0 Y59 K0

C2 M8 Y72 K0

COLORFUL

We like color. Especially color thats

vibrant and has life. Think Califonia

sunshine, fresh air, and great times.

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CO

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R | years

CO

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ts

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ACCENTS

In addition to our year colors here

is a color palette that you may use

while designing to make things

more excitting.

1) R65 G65 B65

2) R246 G80 B38

3) R255 G255 B255

4) R100 G158 B146

5) R231 G217 B170

6) R37 G88 B115

7) R49 G197 B145

8) R253 G227 B114

9) R57 G191 B220

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DUOTONE/MONOTONE

When designing for promotional

material use duotone or monotone

images. Here are some examples of

what we’re shooting for.

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PH

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arm

WARM FEEL

When using photography for internal

use we want to use warm filters like

snapshots of a good memory.

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ICO

NS

1. 2.

6. 7. 5.

3. 4.

SOCIAL

When projects need to reference

social networking sites, use these

icons.

1) Instagram

2) Twitter

3) Vimeo

4) Facebook

5) Flickr

6) Skype

7) RSS Feed

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ICO

NS

ICONS

Icons should be trendy and

consistant with the overall look and

feel. Here is an example of a good fit.

You can find these icons here:

http://symbolset.com/icons/standard

Hope you’re as excited as we are. It’s been fun catching you up on all the new stuff. Be on the look out for the updated versions as we continue to build out our brand.

AND THAT’S IT

Bethel Media © 2013 | 5090 Caterpillar Rd. Redding CA 96003 | 530-351-7500