BTLEW Part Five ENTER Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

B T L EW

Part FivePart Five

ENTER

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

B T L EW

ExtensioExtension n

I. Words Related to Business

II. Words on Computer

III. Dell History

IV. Soul of Dell

V. Discussion

VI. Valuation of Success


B T L EW

a business of entity

accounting basics

a competitive edge

added value

affiliated corporations

after-deal service

a money-back guarantee

a sales quota

average

branch office

business license

business order

经济实体会计基础竞争优势附加值联营售后服务退货保证销售配额平均分公司营业执照生意订单



To be continued on the next page.

B T L EW

company/conglomerate/ cooperation/enterprise/firm

deficitdirect marketing

excess/SurplusFortune 500 corporation

gross/netincorporate a company

inventory and overhead loan and credit

make a dealmake profit

公司

赤字直接营销盈余世界 500强企业毛利 /纯利组成公司存货库存和管理费贷款和信贷做生意盈利




B T L EW


markup

multinational company

pay in cash

retail price

revenue

subsidiary

surplus stock/excess inventory

buy and sell at cost

top

tycoon (oil tycoon)

wholly owned subsidiary


涨价 (加在商品成本价上的企业管理费和利润金额）

跨国公司现金支付零售价收入子公司剩余库存按成本价超过、高达（石油）大亨独资子公司

The end of Words Related to Business.

B T L EW

II.II. Words on Words on ComputerComputer

assemble a computer

customized computer

desktop publishing

develop product

enter into computer

end user


Can you translate these words into correct computer language?

The end of Words on Computer.

组装电脑

桌面排版系统

开发产品

输入电脑

按照客户需要配置的电脑

终端用户

B T L EW

III.III. Dell HistoryDell History1984—Michael Dell founded Dell Computer Corporation.

1985—Dell Company introduced the first computer system of its own design: the Turbo, featuring Intel 8088 processor running at eight megahertz.

1987—Dell was the first computer systems company to offer next-day, on-site product service. International expansion began with the opening of subsidiary in United Kingdom.

1988—Dell conducted initial public offering of company stock.

1989—Dell Company introduced its first notebook.



B T L EW

1992—Dell was included for the first time among Fortune 500 list of world's largest companies.

1993—Dell joined ranks of the top-five computer system makers worldwide.

1996—Dell opened Asia-Pacific manufacturing center in Penang, Malaysia. Customers began buying Dell computers via Internet at www.dell.com. Dell introduced its first workstation systems.

III.III. Dell HistoryDell History



B T L EW



1998—Dell Company expanded manufacturing facilities in America and Europe, and opened a production and customer center in Xiamen, China. Dell introduces its PowerVault storage products and "E-Support Direct from Dell" online technical support.

2000—Dell Company sales via Internet reached $50 million per day. Dell is No. 1 in worldwide workstation shipments. Dell introduced PowerApp appliance servers.

2001—Dell ranked No. 1 in global market share. Dell introduced PowerConnect network switches.


B T L EW

2002—U.S. consumers chose Dell as their No. 1 computer systems provider. Dell shipped its first "blade" server, introduced a standards-based point-of-sale offering for retail customers and entered the projector market with the introduction of the 3100MP projector.

2003—Dell introduced printers and launched Dell Recycling to enable customers to recycle or donate to charity computer equipment. Dell entered consumer electronics.

2004—Present Kevin Rollins becomes Dell's next chief executive officer.



The end of Dell History.

B T L EW

IV.IV. Soul of DellSoul of DellCustomers: We believe in creating loyal customers by providing a superior experience at a great value. We are committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior customer experience.

The Dell Team: We believe that our continued success lies in teamwork and the opportunity each team member has to learn, develop and grow. We are committed to being a meritocracy, and to developing, retaining and attracting the best people, reflective of our worldwide marketplace.



B T L EW

Direct Relationships: We believe in being direct in all we do. We are committed to behaving ethically; responding to customer needs in a timely and reasonable manner; fostering open communications and building effective relationships with customers, partners, suppliers and each other; and operating without inefficient hierarchy and bureaucracy.

Winning: We have a passion for winning in everything we do. We are committed to operational excellence, superior customer experience, leading in the global markets we serve, being known as a great company and great place to work, and providing superior shareholder value over time.

IV.IV. Soul of DellSoul of Dell



B T L EW



Global Citizenship: We believe in participating responsibly in the global marketplace. We are committed to understanding and respecting the laws, values and cultures wherever we do business; profitably growing in all markets; promoting a healthy business climate globally; and contributing positively in every community we call home, both personally and organizationally.


B T L EW

Company Culture

Dell values worthy idea or original, initiative

innovation.


Find more proof from the text to demonstrate Dell company culture.


The end of Soul of Dell.

Assignment:

B T L EW

V.V. DiscussionDiscussion

1. What lesson can we learn from Michael

Dell’s story?

2. His success seems to suggest that

education is not as important as

opportunity. Is it true?

3. What is the role of college education in

success?


The end of Discussion.

B T L EW

VI. Valuation of Success

On Success

Actions speak louder than words.

Failure is the mother of success.

If at first you don’t succeed, try, and try again.

The shortest answer is doing.

“ Change before you have to.” —Jack Welch

(former CEO of GE)

“I accept failure, but I can’t accept not trying.”

—Michael Jordan


The end of Valuation of Success.

B T L EW

Choose one of the following

topics to write an essay:

1. A Success Story

2. Computer and I

3. Michael Dell’s Success

4. School Education and

Self-fulfillment

After-class After-class AssignmentAssignment


B T L EW

Part FivePart Five


This is the end of Lesson Three.

Documents

BTLEW Part Five ENTER Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream