Embed Size (px)
Citation preview
The UK’s Leading Business YouTube Network
WHAT IS BTUBE?
W W W . S P I R I T D I G I T A L M E D I A > C O M
Btube is a celebra-on of Bri9sh Business success, curated by Britain’s leading entrepreneurs and business experts. A new brand built on the success of Jamie Oliver’s Food Tube. Formats created for YouTube, website, events and brand partners. The UK’s leading Business YouTube Network
A p r i l ‘ 1 5
W W W . S P I R I T D I G I T A L M E D I A > C O M
“Btube Network is a trusted and authen3c online pla7orm to access factual, entertaining and inspiring business content to help SME’s and
entrepreneurs start and grow successful businesses”
We are the Go-‐To place for inspiring & entertaining content to help people star-ng, growing or expanding their bus iness for them and the i r employees
PROPOSITION &
MESSAGES
We are supported and endorsed by Britain’s leading organisa-ons, business experts and known media talent
We are commiKed to collabora-ng with partners, entrepreneurs and government to make Britain Great
A p r i l ‘ 1 5
W W W . S P I R I T D I G I T A L M E D I A > C O M
Age: 16 -‐ 24
School leavers NITD
Unemployed
Minority groups
University graduates
25 – 55
Homepreneurs
Mumpreneurs
Unemployed
Career change
Micro Scale-‐ups
Home based
Domes-c growth
Interna-onal trade
Employing people
A p r i l ‘ 1 5
OUR AUDIENCE
W W W . S P I R I T D I G I T A L M E D I A > C O M
Jamal Edwards Music Mogel
Kelly Hoppen Global Bri-sh Success Story
Yasmina Siadatan Small Business Champion
Kanya King Inspira-onal Leader
Piers Linney Tech Genius
Jamie Lang Sweet Genius
BTUBE TALENT A p r i l ‘ 1 5
BTUBE CONTENT STRATEGY Our content streams are determined by;
-‐ Market research & analysis -‐ What’s trending
-‐ YouTube -‐ TwiKer -‐ Media
-‐ Audience needs -‐ Audience engagement -‐ Audience feedback -‐ Input from talent -‐ Partner agendas -‐ Analy-cs
W W W . B T U B E . C O M
A p r i l ‘ 1 5
A p r i l ‘ 1 5
WHAT WE’VE BUILT
W W W . S P I R I T D I G I T A L M E D I A > C O M
YOUTUBE CHANNEL RESOURCE HUB BRAND PARTNER CONTENT
SYNDICATION & DISTRIBUTION DATA/CRM
WE ARE LIVE • Monthly emails • Email alerts • Social media • Influencers • Compe--ons • Requests for informa-on • Partner network
A p r i l ‘ 1 5
N O V E M B E R 2 0 1 4 A P R E S E N T A T I O N
SYNDICATION & SHARING
W W W . S P I R I T D I G I T A L M E D I A > C O M
• Media partnerships
• Content partnerships
• Brand partnerships
• YouTube Partner Network • Talent Rela-onships
• Influencer Network
A p r i l ‘ 1 5
N O V E M B E R 2 0 1 4 A P R E S E N T A T I O N
AUDIENCE GROWTH
W W W . S P I R I T D I G I T A L M E D I A > C O M
Period March '15 April May June July August September October November December January February March '16
Website Page Impressions 2,500 10,000 20,000 50,000 100,000 150,000 300,000 400,000 500,000 700,000 800,000 900,000 1,000,000
Youtube Views 5,000 15,000 30,000 60,000 100,000 150,000 300,000 500,000 1,000,000 1,500,000 2,500,000 3,500,000 4,500,000
A p r i l ‘ 1 5
OUR AMBITION Year 1 -‐ 3.5 million + page impressions -‐ 6 -‐ 8 brand partners -‐ 5 Channels -‐ 250 videos Our 3 Year Road Map 2015 -‐ H1 – audience building -‐ H2 – Channel roll outs -‐ H2 – Bespoke brand campaigns 2016 -‐ H1 -‐ Addi-onal content channels -‐ H1 -‐ Building regional networks -‐ Expand Channels -‐ H2 – Global markets 2017 -‐ Brand extensions and new formats -‐ LIVE shows
M A R C H ‘ 1 5 N A T W E S T A p r i l ‘ 1 5
HOW WE’RE GETTING THERE INVESTMENT DL4B – 2014 SEVEN – 2015 CROWD FUNDING – Q2 BRAND PARTNERS – Q2 & Q3 GROWTH STRATEGY -‐ Youtube search op-misa-on -‐ Influencer outreach ac-va-on -‐ Social media community management -‐ Search op-misa-on -‐ Brand management -‐ Partner and Adver-sing revenues -‐ Partner management -‐ Syndica-on/media partnerships
W W W . S P I R I T D I G I T A L M E D I A > C O M
A p r i l ‘ 1 5
COMMERCIAL PARTNERSHIPS We work together to scope campaigns based on partners objec-ves, market drivers and target audience profiles We will incorporate brand ambassadors, and build joint campaigns, social and PR plans We will produce weekly, monthly & quarterly repor-ng Quarterly content mee-ng (all partners) Partnership Op-ons: • Btube Network Sponsorship • Channel Partner Sponsorship, e.g. BGlobal • Branded Content Series • Events
Test & learn: ‘hub, hygiene & event’
A p r i l ‘ 1 5
COMMERCIAL PARTNERSHIPS We work together to scope campaigns based on partners objec-ves, market drivers and target audience profiles We will incorporate brand ambassadors, and build joint campaigns, social and PR plans We will produce weekly, monthly & quarterly repor-ng Quarterly content mee-ng (all partners) Partnership Op-ons: • Btube Network Sponsorship • Channel Partner Sponsorship, e.g. BGlobal • Branded Content Series • Events
Test & learn: ‘hub, hygiene & event’
A p r i l ‘ 1 5
W W W . S P I R I T D I G I T A L M E D I A > C O M
Contact our brand partnerships team: Peter Cowley [email protected]
07973 412 631 Michelle Roberts-‐Clarke [email protected]
07703 744 446
A p r i l ‘ 1 5
